Hannan Hair & Beauty, Japan's No. 1 in Annual Sales in the Hair and Beauty Industry (*1), Decides to Implement Conversational AI SaaS 'IVRy' Across All 599 Locations

IVRy Inc. (Headquarters: Minato-ku, Tokyo; Representative Director/CEO: Ryoga Okunishi; hereinafter "the Company") is pleased to announce that Hannan Hair & Beauty Co., Ltd. (Headquarters: Fujiidera, Osaka; President: Yudai Hamaya; hereinafter "Hannan Hair & Beauty") has decided to implement the conversational AI SaaS "IVRy" at its "PLAGE" hair and beauty salons, which operate 599 locations nationwide. The rollout is scheduled to begin in April 2026.

In a Proof of Concept (PoC) conducted at 18 locations prior to this full-scale implementation, the AI automatically handled 78% of phone inquiries. It is estimated that this will lead to operational efficiency improvements equivalent to approximately 89.62 million yen annually across all stores, aiming to create an environment where salon staff can focus on the essential value of providing "treatments."

*1: According to a survey by Nikkei MJ, published October 22, 2025.

Background and Challenges In the hair and beauty industry, where labor shortages are severe, "answering phones during treatments" is a significant burden on salons. Answering the phone while shampooing or cutting hair physically keeps customers waiting and makes it difficult to maintain service quality. To promote its rebranding announced in October 2024, "Rashisa o, Hayaku." (Your individuality, quickly.), Hannan Hair & Beauty will solve these issues through technology, building a "next-generation salon model" that maximizes both customer experience and employee satisfaction.

PoC (Implementation Verification) Results The verification conducted at 18 pilot locations yielded the following results:

1. AI automated 78.0% of phone responses IVRy completed the majority of routine inquiries such as "current congestion status," "reception hours," and "price information," reducing the number of times staff had to stop their work.

2. Operational efficiency equivalent to approximately 89.62 million yen annually (calculated across all stores) Calculated at 5 minutes per call (including post-processing), rolling this out to all 599 stores will lead to operational efficiency improvements worth approximately 89.62 million yen annually for the entire organization. The company succeeded in reducing the time staff must spend away from the customers in front of them.

Future Outlook: "New Customer Experience" Realized by Hannan Hair & Beauty Starting in April 2026, the implementation of IVRy will be expanded sequentially to all 599 stores nationwide. By introducing IVRy, the company will create a "new normal" for both customers and staff that goes beyond simple efficiency. For customers, it provides the peace of mind that they can "always connect," 24 hours a day, 365 days a year. Even for inquiries during the night or busy periods, the AI will respond immediately, creating an environment where communication is completed without stress at the very moment they wish to confirm information. Meanwhile, on-site staff will be freed from interruptions caused by phone calls, allowing them to focus on the essential value of providing "treatments." This will evolve the environment into one where they can pursue the core of their rebranding, "Rashisa o, Hayaku.," by providing speedy, high-quality service while attending to each individual's personality.

Comment from Hannan Hair & Beauty Representative Our mission is to fulfill the "beauty" of each and every customer and to fill this town and this world with "beauty." By introducing IVRy, we will minimize the time our staff spends putting down their scissors to answer the phone, allowing them to dedicate more time to the "technique" and "heart" that cater to the customer right in front of them. We will add further "quality" to our strength of "speed" and continue to provide customers with satisfaction that exceeds their expectations. We expect IVRy to become a vital piece of infrastructure that supports the new vision of "PLAGE" we are aiming for.

Comment from IVRy Inc. Representative Director/CEO, Ryoga Okunishi I am proud that Hannan Hair & Beauty, a company that continues to lead the industry, has chosen to implement IVRy across all its stores. I believe that the hair and beauty salon floor is a "place of value creation" where professional craftsmanship colors the daily lives of visiting customers. However, the current reality where that precious time is interrupted by sudden phone calls is a major issue for the entire industry. What IVRy provides is not just the automation of phone calls. By accompanying Hannan Hair & Beauty on their new challenge of "Rashisa o, Hayaku." and delivering technology to the front lines as a matter of course, we will build the next-generation standard for the hair and beauty industry together.

Corporate Page URL: https://ivry.jp/pr/c7jzp3sw/

Conversational AI SaaS "IVRy": https://ivry.jp/ An AI that operates 24/7 to automate and standardize phone responses, simultaneously improving operational efficiency and the quality of the customer experience. It automatically transcribes, summarizes, and analyzes call content, supporting everything from automatic FAQ generation and intent classification to KPI monitoring and indexing. It can also immediately integrate with SFAs and CRMs like Salesforce, as well as major data warehouses, transforming unstructured data—which is difficult to utilize—into "management resources." Reliability in business automation is guaranteed by our proprietary "Zero Hallucination" technology, which prevents the return of incorrect information. It also supports hybrid operations with auto-calls and human response, supporting continuous business improvement and data-driven decision-making based on call data. Adopted by companies ranging from large corporations to small and medium-sized enterprises across all scales and industries, it is currently used in 47 prefectures and over 98 industries (*2), with over 50,000 accounts issued and over 70 million total calls received. *2: Measured based on the 99 medium-level industry classifications of the Japan Standard Industrial Classification (2023), as of the end of December 2025.