Itsumo Inc. Surpasses 10 Billion Yen in Live Commerce GMV

株式会社いつも (Itsumo Inc.) (Headquarters: Chiyoda-ku, Tokyo; President: Mamoru Sakamoto) announced that as of the end of March 2026, its group-wide live commerce-only Gross Merchandise Value (GMV) has surpassed 10 billion yen. The rapid expansion of the social commerce market, particularly driven by TikTok Shop, has positioned live commerce as a central sales method. This milestone reflects Itsmo's early commitment to this field, its development of a live commerce support structure, and accumulated expertise. The company's efforts in supporting TikTok Shop since its launch have been recognized by both the market and its corporate clients, marking a significant step towards future market expansion. Itsumo Inc. aims to actively support corporate growth in the live and social commerce domains, viewing this 10 billion yen GMV breakthrough as a stepping stone. The company provides comprehensive TikTok Shop support, including store operations and creator marketing. Its group company, Peace Creation, partners with diverse creators to drive sales through short videos and live commerce. Key support areas include shop setup, brand planning, business strategy design, influencer support, content production, and fulfillment. Peace Creation is also recruiting creators, leveraging its experience in generating 10 billion yen in live commerce sales.