A Long-Overdue Employee Benefit: Gifu-Based IT Company Implements Hydrophobic Glass Coating for All Employees' Personal Vehicles to Enhance Rainy-Day Visibility

ITreat Co., Ltd. (Headquarters: Gifu City, Gifu Prefecture; CEO: Kenta Kimura), which operates web marketing services for medical institutions, will implement a 'hydrophobic glass coating employee benefit' for all employees' personal vehicles starting June 2026. This initiative will use glass coating products recommended by Maruei Cars, a local automobile dealership in Gifu, with employees performing the application themselves during June.

Background of the Initiative

According to statistics from the National Police Agency, the rate of traffic accidents during rainy conditions is approximately four times higher than during clear weather, with nighttime driving in the rain posing a significant risk to drivers. Hydrophobic glass coating on windshields is known to greatly improve visibility during rain and contribute to reducing accident risks.

At our company, many employees commute by car, and often drive with their families on weekends. Therefore, we decided to introduce this program as an employee benefit designed to 'protect the lives of employees and their families.'

Program Overview

- Target: Personal vehicles of all employees (approximately 30) - Implementation Period: Throughout June 2026 - Application Method: Employees apply the DIY coating product recommended by Maruei Cars - Cost: Fully covered by the company

Employees receiving guidance on techniques and procedures, testing water repellency by spraying water

Removing oil film from the windshield, applying coating agent, receiving instruction from Maruei Cars staff on proper pressure, group photo after completion

About Maruei Cars

A specialized store based in Gifu Prefecture offering vehicle coating, car washing, and car care product sales. They supported this initiative by helping select the optimal coating product that balances ease of application and durability.

The instructor for the training sessions was Mr. Higashi, a seasoned staff member with 33 years of experience in coatings, responsible for 'Maruei Prime Coating.'

"Whether or not glass is properly maintained makes a huge difference in visibility during rain," says Mr. Higashi from Maruei Cars.

Comment from Mr. Naoya Sawada, President of Maruei Solution Co., Ltd.

Mr. Naoya Sawada, President of Maruei Solution Co., Ltd. and Mr. Kenta Kimura, CEO of ITreat Co., Ltd.

"We are deeply honored that ITreat has chosen to adopt glass coating as an employee benefit to protect the safety of its staff. Improving visibility during rainy weather is a crucial factor directly linked to safe driving. We sincerely hope that our long-standing hydrophobic glass coating products can contribute to the peace of mind of ITreat's employees and their families. We would be delighted if this initiative, going beyond a single company's welfare program, could help raise traffic safety awareness across the entire region."

Comment from Mr. Kenta Kimura, CEO of ITreat Co., Ltd.

"Each employee is an irreplaceable team member to our company and a cherished family member at home. In Gifu, a regional city, employees rely on personal vehicles daily for commuting and leisure. We believe that even in these ordinary driving moments—commuting or weekend outings—there lies an opportunity for the company to support safety. While housing allowances and meal subsidies are important, we sought to create a benefit truly aligned with the lives of employees working in a car-dependent regional city like Gifu. This initiative is the result of that vision. We deeply appreciate President Sawada of Maruei Solution Co., Ltd., a fellow local Gifu company, for his enthusiastic support and collaboration. Moving forward, we will continue to plan and implement employee benefits that are not formalistic but deeply rooted in real-life needs."

Future Outlook

We will continue to promote the creation of a safe and secure working environment for every employee. In particular, under the theme of 'life-protecting employee benefits,' we will continuously design and implement programs grounded in real-life experiences rather than formalities.

Company Overview

Company Name: ITreat Co., Ltd. (AITOREETO)

Headquarters: 3F, Tsujibun Building, Nagara Fukumitsu 2588, Gifu City, Gifu Prefecture

CEO: Kenta Kimura

URL: https://itreat.co.jp/

Business Activities: Web marketing for medical institutions, website production, video production, Instagram management, system development, and administrative support

Media Contact

Public Relations: Mizunaga, ITreat Co., Ltd.

MAIL: pr@itreat.co.jp