Full Official Website Renewal for Hoshino Home Care Clinic | ITreat Inc.
ITreat Inc. announced the successful renewal of the official website for Hoshino Home Care Clinic, which opened in April 2021 in Matsudo City, Chiba Prefecture. The project focused on three missions: strengthening patient acquisition for home care, improving recruitment capabilities, and enhancing brand power through the director's activities, prioritizing a sense of security and human warmth.
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- 📰 Published: May 13, 2026 at 19:09
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We have recently completed the renewal of the official website for Hoshino Home Care Clinic, which opened in April 2021 in Matsudo City, Chiba Prefecture.
The website was built around three missions: strengthening patient acquisition for home care, improving recruitment capabilities, and enhancing brand power through the director's activities, with a top priority on "sense of security" and "human warmth."
Key points of website production:
1. Creating overwhelming peace of mind and trust through "visible faces"
In home medical care, the biggest concern for users is, "Who will be coming to my home?" By abundantly placing videos and photos that convey the warmth of the director and staff interacting with smiles, and communicating the realistic atmosphere of the現場, we simultaneously achieved a sense of security for patients and their families, and an appeal for job seekers.
2. Hybrid color strategy of sincerity (blue) and warmth (warm colors)
To convey a "sense of security" to our main target, patients and their families, we adopted a coloring scheme that combines clean and trustworthy "blue" with soft and warm "warm colors." This bright design, balancing the "sincerity and cleanliness" of blue with the "approachability and kindness" of warm colors, dramatically enhances the clinic's brand image.
3. Transforming "the director's activities" into a brand asset for the clinic
We designed a clear pathway within the site to effectively promote the director's lecture activities and achievements in medical associations. By appropriately disseminating the director's top activities, knowledge, and external evaluations, we created a structure that strengthens the overall branding of the clinic.
Comment from Director Yamato Hoshino:
"When renewing our homepage, I interviewed several companies, but I chose ITreat because I felt they were the most attentive and would carefully support us throughout the process. They provided support exactly as expected, and I am very satisfied with the final result of the homepage.
We planned the renewal with the intention of creating a homepage that clearly appeals to patients and their families, and also serves as a tool for recruitment.
In addition to family members, increasingly elderly patients now carry smartphones and search for home care clinics. While communication from hospitals and care managers often triggers the start of home care, recently, more and more patients and their families are initiating care by calling or filling out inquiry forms.
From an employment perspective, the working style of home care, which differs from outpatient care, is not yet fully known, so there is a need for a place to explain it carefully. We believe it is essential to use actual videos and images on the homepage for explanations, not just listings on recruitment sites.
ITreat understood these intentions and provided thorough support throughout, with basic discussions in online meetings, progress management via Chatwork, and document management with Google Docs. Despite our busy clinical schedule, they consistently proposed image ideas, site structure plans, and text drafts based on their extensive experience in homepage creation, and offered multiple plans to choose from, allowing us to complete the project on schedule without excessive effort.
I deeply appreciate ITreat's support. Thank you very much."
About ITreat Inc.:
ITreat Inc. is a creative company specializing in website production, video production, and marketing support, primarily for medical institutions, general companies, and various organizations.
For medical institutions facing challenges in communicating their expertise and strengths, ITreat provides web production that accompanies them from "ideation and verbalization." We offer comprehensive support from branding to production and operation.
The website was built around three missions: strengthening patient acquisition for home care, improving recruitment capabilities, and enhancing brand power through the director's activities, with a top priority on "sense of security" and "human warmth."
Key points of website production:
1. Creating overwhelming peace of mind and trust through "visible faces"
In home medical care, the biggest concern for users is, "Who will be coming to my home?" By abundantly placing videos and photos that convey the warmth of the director and staff interacting with smiles, and communicating the realistic atmosphere of the現場, we simultaneously achieved a sense of security for patients and their families, and an appeal for job seekers.
2. Hybrid color strategy of sincerity (blue) and warmth (warm colors)
To convey a "sense of security" to our main target, patients and their families, we adopted a coloring scheme that combines clean and trustworthy "blue" with soft and warm "warm colors." This bright design, balancing the "sincerity and cleanliness" of blue with the "approachability and kindness" of warm colors, dramatically enhances the clinic's brand image.
3. Transforming "the director's activities" into a brand asset for the clinic
We designed a clear pathway within the site to effectively promote the director's lecture activities and achievements in medical associations. By appropriately disseminating the director's top activities, knowledge, and external evaluations, we created a structure that strengthens the overall branding of the clinic.
Comment from Director Yamato Hoshino:
"When renewing our homepage, I interviewed several companies, but I chose ITreat because I felt they were the most attentive and would carefully support us throughout the process. They provided support exactly as expected, and I am very satisfied with the final result of the homepage.
We planned the renewal with the intention of creating a homepage that clearly appeals to patients and their families, and also serves as a tool for recruitment.
In addition to family members, increasingly elderly patients now carry smartphones and search for home care clinics. While communication from hospitals and care managers often triggers the start of home care, recently, more and more patients and their families are initiating care by calling or filling out inquiry forms.
From an employment perspective, the working style of home care, which differs from outpatient care, is not yet fully known, so there is a need for a place to explain it carefully. We believe it is essential to use actual videos and images on the homepage for explanations, not just listings on recruitment sites.
ITreat understood these intentions and provided thorough support throughout, with basic discussions in online meetings, progress management via Chatwork, and document management with Google Docs. Despite our busy clinical schedule, they consistently proposed image ideas, site structure plans, and text drafts based on their extensive experience in homepage creation, and offered multiple plans to choose from, allowing us to complete the project on schedule without excessive effort.
I deeply appreciate ITreat's support. Thank you very much."
About ITreat Inc.:
ITreat Inc. is a creative company specializing in website production, video production, and marketing support, primarily for medical institutions, general companies, and various organizations.
For medical institutions facing challenges in communicating their expertise and strengths, ITreat provides web production that accompanies them from "ideation and verbalization." We offer comprehensive support from branding to production and operation.