Ito Shortwave to Exhibit Professional and Home-Use Beauty Devices at 'Beauty Well EXPO in OKINAWA 2026'

Ito Shortwave Co., Ltd. (Head Office: Bunkyo-ku, Tokyo; Head Office: Kawaguchi-shi, Saitama Prefecture; President and CEO: Tsukasa Kurahashi; hereinafter 'Ito Shortwave'), a pioneer in physical therapy devices, announces the exhibition of its professional and home-use beauty devices within the 'Dolly coco' booth at 'Beauty Well EXPO in OKINAWA 2026,' where Japan's beauty trends converge in Okinawa on June 21 (Sun) and 22 (Mon), 2026.

We will propose optimal plans based on actual cases for those interested in introducing beauty devices such as EMS, creating slimming or facial treatment menus, or improving treatment efficiency and turnover rates through device adoption.

We will also introduce subsidy programs that allow product adoption at up to half the cost.

Overview of 'Beauty Well EXPO in OKINAWA 2026'

• Official Website

https://beautywellexpo-okinawa.com/

• Exhibition Location

Dolly coco Booth, Conference Building A④, Okinawa Convention Center

• Event Dates and Times

June 21 (Sun): 9:30–18:00
June 22 (Mon): 9:30–17:30 (Exhibition Booth Closing)
※ Exhibition booths will begin dismantling from 17:30
※ Some seminars will continue at separate venues: Conference Building A1–A3, Okinawa Convention Center

• Advance Registration

https://beautywellexpo-okinawa.com/advance-registration-jp/

• Organizer

Beauty Well EXPO in OKINAWA Secretariat

• Supporters

Okinawa Industrial Promotion Foundation (Public Interest)
Ginowan City Tourism Promotion Association (General Incorporated Association)
Okinawa Esthetic & Spa Cooperative
Okinawa Sauna & Spa Association
Japan Brazilian Wax Association (General Incorporated Association)
The Grand Hotel Ginowan
Okinawa Prince Hotel Ocean View Ginowan

Main Exhibited Products

Professional EMS and Microcurrent Combination Beauty Device 'BF-151'

Product Details → https://www.beauty.itolator.co.jp/product/bf-151/

Professional Multi-Function Esthetic Beauty Device 'CELLCER WAVE-EP'

Product Details → https://www.beauty.itolator.co.jp/product/cellcerwave-ep

Professional Electromagnetic Pulse Beauty Device 'ITO Musexer Fit'

Product Details → https://ad-creative.itolator.jp/products-image/prouse-beauty-device/ito-musexer-fit/

Home-Use Multi-Function Facial Beauty Device 'LIFTUNE'

Product Details → https://www.beauty.itolator.co.jp/product/liftune/

Home-Use Ultrasound Combination Beauty Device 'SONITUNE'

Product Details → https://www.beauty.itolator.co.jp/product/sonitune/

Home-Use Intestinal Massage Gadget 'chomomi'

Product Details → https://www.beauty.itolator.co.jp/product/chomomi/

About Ito Shortwave

Founder Ito Kenji developed and launched Japan's first large-scale medical shortwave therapy device in 1934 (Showa 9).

110 years since founding.

Since its establishment in 1916, Ito Shortwave has consistently developed and manufactured devices utilizing energy such as low-frequency, ultrasound, and shortwave.

Founder Kenji Ito independently researched physical therapy and developed Japan's first shortwave therapy device. Since then, the company has accurately captured evolving market needs and expanded the possibilities of physical therapy devices.

Today, we manufacture and sell physical therapy devices across diverse fields, including medical, sports, beauty, and home care.

• Medical Products: http://www.medical.itolator.co.jp/product/
• Home-Use Products: http://www.itolator.co.jp/home-use/product/
• Beauty-Related Products: http://www.beauty.itolator.co.jp/product/
• Overseas Products: http://www.itocoltd.com/products/

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