Itoki Launches First TV Commercial for "Reserve Any," Depicting Common Meeting Room Shortage Scenarios
Itoki has launched its first TV commercial for the meeting room reservation system "Reserve Any" on May 11, 2026. This initiative aims to expand recognition for a key solution in the company's Office DX "Office3.0" domain and to widely disseminate new office operation methods utilizing AI and data.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 22:00
- 🔍 Collected: May 11, 2026 at 13:31
- 🤖 AI Analyzed: May 11, 2026 at 14:15 (43 min after Collected)
Itoki Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Hiroshi Minato) will begin airing its first TV commercial for the meeting room reservation system "Reserve Any" (Reserve Any), titled "Reserve Any Meeting Room Lost: Elevator Edition," on Monday, May 11, 2026. This initiative is part of the company's efforts to expand recognition for key solutions in the Office DX "Office3.0" domain, which promotes data utilization, and to widely communicate to society new ways of office operation that leverage AI and data.
Background of CM Production
In recent years, against the backdrop of a return to office and strengthened human capital management, investment in office environments directly linked to work styles, such as improving employee engagement and well-being, has increased. Along with this, attention is also being paid to post-construction operations, such as whether renovated or relocated offices are being utilized appropriately.
In particular, whether various spaces within the office, including meeting rooms, private booths, and seats, are being utilized as intended, without excess or deficiency, is one of the important operational themes for facility managers. On the other hand, in new offices, challenges such as difficulty in understanding the availability of necessary spaces, difficulty in securing spaces suitable for specific purposes, and the tendency for on-site operations to become complicated have become apparent. To address these challenges, our company supports improving the utilization rate of limited office resources and enhancing the convenience of workers through "Reserve Any," which can reserve and manage diverse office resources.
Furthermore, "Reserve Any" is one of our key solutions in the Office3.0 domain, alongside "Data Trekking." The background of this commercial production also includes our efforts to expand recognition for key solutions as we promote new businesses beyond the scope of an office furniture manufacturer.
What is the meeting room reservation system "Reserve Any"?
The meeting room reservation system "Reserve Any" is a system that supports reservation and utilization according to purpose, targeting not only meeting rooms but also private booths and seats. In addition to supporting Microsoft Outlook add-ins, it promotes flexible and efficient operation of office spaces through functions such as "point reservation system," "automatic reservation," and "custom reservation," as well as the utilization of AI. By appropriately allocating necessary spaces to necessary employees without waste, rather than merely managing empty slots, it helps resolve meeting room shortages and contributes to resolving office resource shortages and improving utilization rates as it is used more.
Reserve Any: https://www.itoki.jp/special/data-trekking/reserve-any/index.html
Highlights of the Commercial
This commercial humorously depicts the protagonist reluctantly attempting a meeting in an unexpected location, using the common problem of meeting room shortages faced by many business professionals as its theme, all within a monochrome world. It impressively visualizes the complexity and inefficiency of meeting room adjustments that occur in daily work, clearly conveying that "Reserve Any" is a solution that evolves office operations.
Moving forward, our company will continue to support corporate office DX by providing solutions utilizing AI and data, and will strive to create new value that makes work styles and office operations smoother.
CM Overview
Title
Reserve Any Meeting Room Lost: Elevator Edition
Broadcast Start Date
Monday, May 11, 2026
Broadcasting Stations/Regions
TV Tokyo (Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, Tochigi, Gunma, Yamanashi, and parts of Shizuoka)
Cast
Shintaro Yuya, etc.
Main Video URL
(15 seconds) https://www.youtube.com/watch?v=fNEpe68f85k
(30 seconds) https://www.youtube.com/watch?v=mwaRu4yggtk
CM Story
Reference Information
Meeting Room Reservation System "Reserve Any"
https://www.itoki.jp/special/data-trekking/reserve-any/index.html
Office Data Analysis Service "Data Trekking"
https://www.itoki.jp/special/data-trekking/index.html
*Outlook is a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries.
About Itoki's Workplace Business
Itoki Co., Ltd. was founded in 1890. Its mission statement is "Tomorrow's [workplace]."
Background of CM Production
In recent years, against the backdrop of a return to office and strengthened human capital management, investment in office environments directly linked to work styles, such as improving employee engagement and well-being, has increased. Along with this, attention is also being paid to post-construction operations, such as whether renovated or relocated offices are being utilized appropriately.
In particular, whether various spaces within the office, including meeting rooms, private booths, and seats, are being utilized as intended, without excess or deficiency, is one of the important operational themes for facility managers. On the other hand, in new offices, challenges such as difficulty in understanding the availability of necessary spaces, difficulty in securing spaces suitable for specific purposes, and the tendency for on-site operations to become complicated have become apparent. To address these challenges, our company supports improving the utilization rate of limited office resources and enhancing the convenience of workers through "Reserve Any," which can reserve and manage diverse office resources.
Furthermore, "Reserve Any" is one of our key solutions in the Office3.0 domain, alongside "Data Trekking." The background of this commercial production also includes our efforts to expand recognition for key solutions as we promote new businesses beyond the scope of an office furniture manufacturer.
What is the meeting room reservation system "Reserve Any"?
The meeting room reservation system "Reserve Any" is a system that supports reservation and utilization according to purpose, targeting not only meeting rooms but also private booths and seats. In addition to supporting Microsoft Outlook add-ins, it promotes flexible and efficient operation of office spaces through functions such as "point reservation system," "automatic reservation," and "custom reservation," as well as the utilization of AI. By appropriately allocating necessary spaces to necessary employees without waste, rather than merely managing empty slots, it helps resolve meeting room shortages and contributes to resolving office resource shortages and improving utilization rates as it is used more.
Reserve Any: https://www.itoki.jp/special/data-trekking/reserve-any/index.html
Highlights of the Commercial
This commercial humorously depicts the protagonist reluctantly attempting a meeting in an unexpected location, using the common problem of meeting room shortages faced by many business professionals as its theme, all within a monochrome world. It impressively visualizes the complexity and inefficiency of meeting room adjustments that occur in daily work, clearly conveying that "Reserve Any" is a solution that evolves office operations.
Moving forward, our company will continue to support corporate office DX by providing solutions utilizing AI and data, and will strive to create new value that makes work styles and office operations smoother.
CM Overview
Title
Reserve Any Meeting Room Lost: Elevator Edition
Broadcast Start Date
Monday, May 11, 2026
Broadcasting Stations/Regions
TV Tokyo (Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, Tochigi, Gunma, Yamanashi, and parts of Shizuoka)
Cast
Shintaro Yuya, etc.
Main Video URL
(15 seconds) https://www.youtube.com/watch?v=fNEpe68f85k
(30 seconds) https://www.youtube.com/watch?v=mwaRu4yggtk
CM Story
Reference Information
Meeting Room Reservation System "Reserve Any"
https://www.itoki.jp/special/data-trekking/reserve-any/index.html
Office Data Analysis Service "Data Trekking"
https://www.itoki.jp/special/data-trekking/index.html
*Outlook is a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries.
About Itoki's Workplace Business
Itoki Co., Ltd. was founded in 1890. Its mission statement is "Tomorrow's [workplace]."