Revolutionizing Disaster Preparedness Awareness Through “Choosing and Preparing”: Custom Disaster Kit 'Erabousai' Launched on March 23, 2026

Ito Kiko Shokai Co., Ltd. (Headquarters: Komaki City, Aichi Prefecture; Representative Director: Natsue Ono) launched its custom disaster preparedness kit, 'Erabousai' (Choose-and-Prepare), which allows users to "choose and prepare" the necessary items, on Monday, March 23, 2026.

What is 'Erabousai'?

It is a disaster preparedness kit that allows you to customize and choose what is truly necessary, taking into account the size of your company or organization, gender ratio, local characteristics, and more.

In response to corporate challenges such as "We bought a disaster kit but don't know what's inside," or "We haven't been able to review our disaster kits, including expiration dates," we aim not just to have you purchase items, but to change the very "awareness" of disaster preparedness by having you choose and prepare.

Launch Background

Is Merely Selling Goods "True Disaster Preparedness"?

As a trading company, we have supported our customers' futures by supplying tools, screws, and other consumables for manufacturing sites through wholesale. Within this context, we launched our disaster preparedness business with the desire to contribute to mitigating the future risk of disasters. However, we came up against a single question.

That is: "Is delivering disaster supplies enough to complete the preparations for saving lives?"

The Words of a Kyoto Entrepreneur Changed the Essence of the Service

During the business planning stage, words from an entrepreneur in Kyoto who has been involved in the disaster preparedness business for many years became the guiding principle for this service.

"The difference between companies that can recover after an earthquake and those that give up. It's whether the employees, or their families, are safe. This has become a key point."

These words struck us with great force. BCP (Business Continuity Planning) and seismic reinforcement of buildings are, of course, important. However, what must be prioritized above all else is "the lives of employees and their families." We became convinced that true disaster preparedness is not about the goal of selling things, but about reforming disaster awareness through the selection process and creating a state where each individual can act autonomously.

Commercialized with the Boost from an Evaluation at "Ato-tsugi Koshien"

This service was concretized with our participation in the "5th Ato-tsugi Koshien, Chubu Block," a competition where young successors of small and medium-sized enterprises compete with new business ideas. Initially, it was just in the conceptual stage, but with the encouragement of fellow young successor entrepreneurs, we decided to participate. As a result, we won the Corporate Special Award. From there, with the support of many people, we refined the concept and have now been able to formalize it as a service.

Features of the Custom Disaster Kit 'Erabousai'

1. Disaster Preparedness You Can “Choose” to Fit Your Organization

This is a flexibly customizable disaster kit that allows you to newly acquire or supplement disaster supplies according to your industry, size, and work style. We will work with you through a hearing process to select the optimal preparations together.

2. The Smallest Unit of Preparedness You Can Start Now

For customers who "don't know what to choose," we also offer a set that serves as the "first step" in disaster preparedness. We propose practical preparations you can start today, such as a "Go-Home Support Kit" for safely returning home during a disaster.

3. Supporting “Your Own Preparedness”

It doesn't end with distributing the customized disaster kit. When each person adds what they need based on their commute route and home environment, disaster preparedness becomes a "personal matter." This reform in employee awareness is the essence of 'Erabousai,' leading to disaster preparedness awareness and action.

4. Disaster Preparedness Professionals, “Bousaishi,” on Staff

'Erabousai' has three disaster preparedness professionals, known as Bousaishi, on staff. They provide comprehensive backup for your disaster preparedness concerns, from proposing supplies tailored to your organizational structure to assisting with the awareness reform of each employee.

Future Outlook: "Continuous Disaster Support, Not Just a One-Time Purchase"

Through 'Erabousai,' we will accelerate the reform of disaster preparedness awareness through physical goods. In the future, we hope to go beyond just providing sets and take on the role of a partner that deepens disaster knowledge together with companies, for instance, through annual training sessions.

Service Overview

'Erabousai'

Service Website: https://erabousai.com/

(You can request a quote from the service website above!)

Operating Company

Company Name: Ito Kiko Shokai Co., Ltd.

Founded: September 6, 1978

Representative Director: Natsue Ono

Location: 932-2 Mamahara-shinden, Komaki City, Aichi Prefecture

Phone Number: 0568-77-6175

Official HP: https://www.itohkiko.com/