WATANABE PILE's "My Special Gift" - Limited July Pop-Up Event at Imabari Towel Minami Aoyama Store

Imabari Towel Minami Aoyama Store (top left) and baby/kids brand "tinymame"

The Japan brand "Imabari Towel," promoted by the Imabari Towel Industrial Association (Yoshifumi Tanaka, Chairman, Imabari City, Ehime Prefecture), is holding a manufacturer pop-up event at its official shop, "Imabari Towel Minami Aoyama Store." The 24th event features Watanabe Pile Textile Co., Ltd. under the theme "My Special Gift." They will exhibit and sell towels collaborated with artists and new collections from their original brand from July 16, 2026 (Thu) to July 27, 2026 (Mon).

24th Imabari Towel Manufacturer Pop-Up WATANABE PILE "My Special Gift"

WATANABE PILE's craftsmanship, passed down from its founder, "We want to create towels that don't exist yet," still lives on in every step of the towel-making process. They don't just focus on weaving; they visit cotton-producing regions and discuss with artisans how to best utilize the material's quality, continuously challenging themselves to find new possibilities for towels. This pop-up event will feature a new collection of mini handkerchiefs created with artist norahi and textile artist YU MEI HUANG, centered around the theme of "gifts." These are palm-sized art pieces that can be worn. The moments of choosing a gift, thinking of yourself and your loved ones, are precious. Experience a moment where you can find an item that perfectly suits the recipient at Imabari Towel Minami Aoyama Store.

tinymame sing

Pop-up Period

July 16, 2026 (Thu) - July 27, 2026 (Mon)

Examples of Products for Sale

▶tinymame new collection “sing”

Waking up in the morning to the chirping of birds. Motifs inspired by singing or rows of musical notes.

Types: Hooded towel, vest, basic towel set, round bib, wash towel, strap cover

Gift Campaign

Follow both Instagram accounts – one for WATANABE PILE's towel brand and one for the baby/kids brand – and receive a mini handkerchief from the long-selling "Howa Howa San Joaquin" series as a gift!

Instagram Towel Brand @watanabe_pile | Baby & Kids Brand @tinymame_organic

About Products for Sale

▶SHUTTLE 1963

A towel series woven slowly and carefully by skilled artisans on shuttle looms that have been in operation since the company's founding in 1963. The dense pile arrangement creates a unique texture.

Types: Bath towel, face towel, wash towel, bath mat

SHUTTLE 1963

▶Shikkari Samarkand

A long-selling item used by multiple hotels and a staple of WATANABE PILE. By harvesting only the best parts of fully ripened cotton with long, thick fibers and spinning them into yarn, it achieves a soft yet firm texture. It maintains its loftiness even after repeated washing, making it a towel that can be cared for with peace of mind every day.

Types: Bath towel, face towel, wash towel

Shikkari Samarkand

▶GOOD DAY

A collaboration series with illustrator/artist norahi. The material is made from the best parts of fully ripened cotton with long, thick fibers, spun into yarn to achieve a soft yet firm texture.

Types: Bath towel, face towel, mini handkerchief

GOOD DAY

▶Other popular series are also available.

Comment from WATANABE PILE Representative

During the pop-up period, you can see a wide lineup of towels that complement your lifestyle, as proposed by WATANABE PILE. Please listen to your own sensibilities and enjoy the different textures and feels of each series. We hope you find a towel that "softens your day" with our assistance in choosing. We look forward to your visit to Imabari Towel Minami Aoyama Store.

WATANABE PILE ~ Weaving Human Joy ~

Our most important principle is to create towels that prioritize people. While pursuing towels that bring joy to our customers, we also value communication with everyone involved in Watanabe Pile Textile, including cotton producers, spinners, twisters, and dyers, aiming to create towels that weave the joy of all.

Company Name: Watanabe Pile Textile Co., Ltd. (WATANABE PILE) Representative: Chitose Watanabe Founded: November 1963 Location: 2-8-1 Minamihorai-cho, Imabari City, Ehime Prefecture Phone Number: 0898-66-5108 Capital: 10,000 thousand yen Number of Employees: 25 Business Activities: Towel manufacturing / Textile planning, manufacturing, and sales Company URL: watanabe-pile.co.jp Online Store: Towel Brand watanabe-pile.jp Baby & Kids Brand tinymame.com SNS: Instagram (@watanabe_pile) Instagram (@tinymame_organic) Instagram (@watanabe_pile_factory) Facebook (@WEB PILE SHOP)

About Imabari Towel Manufacturer Pop-Up

The Imabari Towel Manufacturer Pop-Up event focuses on manufacturers that produce Imabari Towels affiliated with the Imabari Towel Industrial Association, allowing users to directly interact with the manufacturers who create these products.

Imabari Towels have been produced in the Imabari region of Ehime Prefecture for over 130 years. In 2006, the "Imabari Towel" project was launched. Imabari Towels bearing the logo mark are recognized as a representative product of Japan Quality, embodying "safety, security, and high quality," and have grown into a widely known brand both domestically and internationally. There are 68 manufacturers of Imabari Towels, and the characteristics of the products vary by company. Through the Imabari Towel Manufacturer Pop-Up, we want users to understand that "Imabari Towel is not just one manufacturer," to experience the unique features of each manufacturer, and to find their favorite towel or manufacturer.

Venue "Imabari Towel Minami Aoyama Store"

Address: Room 203, 2F, FROM-1st, 5-3-10 Minami Aoyama, Minato-ku, Tokyo Phone Number: 03-6427-2941 Business Hours: 10:30 - 19:00 Regular Holidays: 2nd Tuesday of every month Closed: August 2nd Sunday / February 3rd Sunday / Year-end and New Year holidays *There may be temporary closures. Please check the website. https://www.imabaritowel.jp/store#aoyama

5-minute walk to the right from Exit A5 of Omotesando Station on the Tokyo Metro Ginza Line, Chiyoda Line, and Hanzomon Line.

Past Imabari Towel Manufacturer Pop-Up Events

Past pop-up event results for each manufacturer can be found on the official Imabari Towel brand site IMABARI LIFE.

Official Imabari Towel Brand Site IMABARI LIFE https://www.imabaritowel.jp/imabari_life/popup

Imabari Towel Industrial Association Overview

Representative: Yoshifumi Tanaka, Chairman Address: 5-14-3 Higashimon-cho, Imabari City, Ehime Prefecture, 794-0033 Phone Number: 0898-32-7000 URL: https://www.itia.or.jp Established: November 1, 1952 Members: 68 companies Paid-in Capital: 98,252 thousand yen Business Activities: Guidance and education related to the towel manufacturing industry, collection and provision of information or materials related to the towel manufacturing industry, research and development related to the towel manufacturing industry, promotion of the cooperative brand for members, joint purchasing business, joint financing business, etc. Official SNS: Facebook @imabaritowel Instagram @imabaritowelofficial Digital Art Gallery: https://www.imabaritowel.jp/digital-art-gallery