Shichifuku Towel "Towels that Warm People's Hearts" Limited-Time Pop-up Event in May at Imabari Towel Minami Aoyama Store
The Imabari Towel Industry Association, promoting the Imabari Towel brand, will host a pop-up event by Shichifuku Towel Co., Ltd. at its Minami Aoyama store. Under the theme "Towels that Warm People's Hearts," this event will showcase and sell high-quality towel series, including the new "Luminous" hair towel, from May 14 to May 25, 2026.
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Imabari Towel Minami Aoyama Store (top left) and Shichifuku Towel "Majolica"
The Japan Brand "Imabari Towel," promoted by the Imabari Towel Industry Association (located in Imabari City, Ehime Prefecture; Chairman: Yoshifumi Tanaka), is holding a manufacturer pop-up event at its official shop, "Imabari Towel Minami Aoyama Store." The 23rd event features Shichifuku Towel Co., Ltd., with the theme "Towels that Warm People's Hearts," offering towels that gently conform to any lifestyle and bring a sense of comfort. A high-quality, comfortable, and beautiful towel series, simple yet with a playful touch, will be exhibited and sold from Thursday, May 14, 2026, to Monday, May 25, 2026.
### The 23rd Imabari Towel Manufacturer Pop-up: Shichifuku Towel "Towels that Warm People's Hearts"
Shichifuku Towel utilizes the skills of artisans to create unique and richly colored patterns. Furthermore, their comfortable texture brings peace of mind, and their elegant, beautifully colored designs uplift spirits. With "the momentary time spent using a towel in daily life" in mind, they offer a range of towels designed to warm everyone's heart by even 1℃. Please visit the Imabari Towel Minami Aoyama Store, pick up a towel, and experience the charm of Imabari Towel.
Pop-up period: May 14 (Thu), 2026 - May 25 (Mon), 2026
Examples of products for sale:
- Luminous
Hair towel gentle on hair and daily life.
Uses carefully selected extra-long staple cotton and cupra hollow yarn to reduce damage to hair. It quickly absorbs moisture and has excellent quick-drying properties, reducing drying time and laundry drying time. Soft colors create an even more luxurious relaxing time.
- Villa Suite
Lightweight, gently conforming to the skin, soft and supple to the touch. The lattice pile, reminiscent of a tropical luxury villa, makes for a comfortable hotel-standard towel. Adds comfort and a moment of healing to daily bath time.
Colors: 3 colors (Water Blue, Off-White, Pearl Gray)
Types: Face towel, Bath towel
- Ruddy
An elegant and gorgeous design with a fancy tweed feel, combined with the soft three-dimensional effect created by nep yarn, makes for a comfortable piece. The careful finish applied by artisans harmonizes to fill daily life with luxurious comfort.
Colors: 2 colors (Blue, Green)
Types: Handkerchief towel, Hand towel, Face towel, Bath towel, Handkerchief with paper band
- Glad
With the theme "A Gift that Calls for Happiness," this design overflows with playfulness, featuring a widespread gift box and gingham check accents that brighten the heart just by looking at them. Uses carefully selected extra-long staple cotton, adding comfortable joy to daily life.
Colors: 2 colors (Navy, White)
Types: Hand towel, Face towel, Bath towel, Handkerchief towel, Handkerchief with paper band
- Majolica
Fluffy, non-twisted yarn and mélange yarn create a diverse weave. The uneven texture is the charm of this British Victorian-era tile pattern.
Colors: 2 colors
Types: Handkerchief towel, Hand towel, Face towel, Bath towel
- Other popular series are also available.
Comment from Shichifuku Towel representative:
Shichifuku Towel develops high-quality, comfortable, and beautiful towel brands that fuse multi-color designs and technology. The designs, which emphasize "dignity with a subtle accent," are unique and memorable. At this pop-up, we will be pre-selling "Luminous," a hair towel that has just been released. We would be delighted if more people could learn about Shichifuku Towel.
Company Name: Shichifuku Towel Co., Ltd.
Representative: Taizo Kawakita
Founded: February 1959
Location: 1-2-2 Tomitashingu, Imabari City, Ehime Prefecture
Phone Number: 0898-36-6020
Capital: 100 million yen (10,000 thousand yen)
Number of Employees: 76 people
Business Activities: Towel manufacturing and sales
Company URL: https://www.shichifuku-towel.co.jp
Online Store: https://shichifuku-towel.com
Instagram @shichifuku_towel
YouTube CM "TOWELSTORY" @shichifukutowel
### What is the Imabari Towel Manufacturer Pop-up?
Imabari Towels have been produced in the Imabari region of Ehime Prefecture for 130 years. In 2006,
The Japan Brand "Imabari Towel," promoted by the Imabari Towel Industry Association (located in Imabari City, Ehime Prefecture; Chairman: Yoshifumi Tanaka), is holding a manufacturer pop-up event at its official shop, "Imabari Towel Minami Aoyama Store." The 23rd event features Shichifuku Towel Co., Ltd., with the theme "Towels that Warm People's Hearts," offering towels that gently conform to any lifestyle and bring a sense of comfort. A high-quality, comfortable, and beautiful towel series, simple yet with a playful touch, will be exhibited and sold from Thursday, May 14, 2026, to Monday, May 25, 2026.
### The 23rd Imabari Towel Manufacturer Pop-up: Shichifuku Towel "Towels that Warm People's Hearts"
Shichifuku Towel utilizes the skills of artisans to create unique and richly colored patterns. Furthermore, their comfortable texture brings peace of mind, and their elegant, beautifully colored designs uplift spirits. With "the momentary time spent using a towel in daily life" in mind, they offer a range of towels designed to warm everyone's heart by even 1℃. Please visit the Imabari Towel Minami Aoyama Store, pick up a towel, and experience the charm of Imabari Towel.
Pop-up period: May 14 (Thu), 2026 - May 25 (Mon), 2026
Examples of products for sale:
- Luminous
Hair towel gentle on hair and daily life.
Uses carefully selected extra-long staple cotton and cupra hollow yarn to reduce damage to hair. It quickly absorbs moisture and has excellent quick-drying properties, reducing drying time and laundry drying time. Soft colors create an even more luxurious relaxing time.
- Villa Suite
Lightweight, gently conforming to the skin, soft and supple to the touch. The lattice pile, reminiscent of a tropical luxury villa, makes for a comfortable hotel-standard towel. Adds comfort and a moment of healing to daily bath time.
Colors: 3 colors (Water Blue, Off-White, Pearl Gray)
Types: Face towel, Bath towel
- Ruddy
An elegant and gorgeous design with a fancy tweed feel, combined with the soft three-dimensional effect created by nep yarn, makes for a comfortable piece. The careful finish applied by artisans harmonizes to fill daily life with luxurious comfort.
Colors: 2 colors (Blue, Green)
Types: Handkerchief towel, Hand towel, Face towel, Bath towel, Handkerchief with paper band
- Glad
With the theme "A Gift that Calls for Happiness," this design overflows with playfulness, featuring a widespread gift box and gingham check accents that brighten the heart just by looking at them. Uses carefully selected extra-long staple cotton, adding comfortable joy to daily life.
Colors: 2 colors (Navy, White)
Types: Hand towel, Face towel, Bath towel, Handkerchief towel, Handkerchief with paper band
- Majolica
Fluffy, non-twisted yarn and mélange yarn create a diverse weave. The uneven texture is the charm of this British Victorian-era tile pattern.
Colors: 2 colors
Types: Handkerchief towel, Hand towel, Face towel, Bath towel
- Other popular series are also available.
Comment from Shichifuku Towel representative:
Shichifuku Towel develops high-quality, comfortable, and beautiful towel brands that fuse multi-color designs and technology. The designs, which emphasize "dignity with a subtle accent," are unique and memorable. At this pop-up, we will be pre-selling "Luminous," a hair towel that has just been released. We would be delighted if more people could learn about Shichifuku Towel.
Company Name: Shichifuku Towel Co., Ltd.
Representative: Taizo Kawakita
Founded: February 1959
Location: 1-2-2 Tomitashingu, Imabari City, Ehime Prefecture
Phone Number: 0898-36-6020
Capital: 100 million yen (10,000 thousand yen)
Number of Employees: 76 people
Business Activities: Towel manufacturing and sales
Company URL: https://www.shichifuku-towel.co.jp
Online Store: https://shichifuku-towel.com
Instagram @shichifuku_towel
YouTube CM "TOWELSTORY" @shichifukutowel
### What is the Imabari Towel Manufacturer Pop-up?
Imabari Towels have been produced in the Imabari region of Ehime Prefecture for 130 years. In 2006,