Packed with Special Campaigns for 7 Days Only: @cosme's Store & E-commerce Special Event '@cosme SPECIAL WEEK' Starts Today!

istyle Inc. (President and CEO: Hajime Endo) will hold a one-week special event, '@cosme SPECIAL WEEK 2026', starting today, Monday, June 1, 2026, at 12:00 PM until Sunday, June 7, at 3:59 PM. The event will take place at @cosme's flagship shops '@cosme TOKYO', '@cosme OSAKA', and '@cosme NAGOYA', cosmetics select shops '@cosme STORE', 'Tokyo Komachi', and 'Sydney' branches, as well as @cosme's official e-commerce site '@cosme SHOPPING'.
*Store event periods are subject to each store's business hours.

Marking its 7th occurrence, @cosme SPECIAL WEEK is an annual special event held every June. Under the theme 'Both in-store and online! 7 days of irresistible shopping', both physical stores and @cosme SHOPPING will offer up to 30% point back, sales of special items including popular and trending new products, and sample giveaways. Additionally, through related projects such as live streams where active @cosme beauty advisors answer customers' concerns, we will create new encounters between consumers and cosmetics.

'@cosme SPECIAL WEEK 2026' Overview

Event Period: Monday, June 1, 2026, 12:00 PM - Sunday, June 7, 3:59 PM (Store event periods are subject to each store's business hours)

Locations: @cosme TOKYO / @cosme OSAKA / @cosme NAGOYA / @cosme STORE / Tokyo Komachi / Sydney branches / @cosme SHOPPING

Campaign Details:
- Up to 30% Point Back
The point back rate for product purchases, usually 1%, will be increased to a maximum of 30% only during the campaign period.

- Sale of Special Items from Popular Brands
Store special items details: https://www.cosme.net/beautist/article/2706010
E-commerce special items details: https://www.cosme.com/campaign/group/11375/
*The lineup differs between stores and e-commerce.
*Contents and quantities vary by store.
*Ends as soon as the planned quantity at each shop runs out.

- [Stores Only] Sample Set Giveaway for Purchases over 11,000 yen (tax included)
*Ends each day as soon as the planned quantity runs out. Combinations are random and cannot be selected.

- [Stores Only] Cosmetics Lottery: Win Full-Size Products on the Spot!?
*Customers who purchase 2,200 yen (tax included) or more and are @cosme app members (including those who join on the day) will draw a paper lottery at the register.
*A total of 3,000 winners across all stores.

- [E-commerce Only] Sample Set Giveaway for Purchases over 18,000 yen (tax included)
*The sample set giveaway ends as soon as supplies run out.
*Distribution may resume depending on inventory status.

- [E-commerce Only] Purchase Bonuses for Meeting Conditions
Customers who purchase eligible products during the target period will receive samples or novelty items.
*Samples and novelty items end as soon as supplies run out.

Store campaign details: https://www.cosme.net/beautist/article/2706009
E-commerce campaign details: https://www.cosme.com/campaign/specialweek/

Additional Information Released: @cosme SHOPPING Special Items, 30% Point Back Brands, Sample Sets, etc. (Excerpt)

During the one-week @cosme SPECIAL WEEK, numerous special items including great value sets and rare limited packages will be sold. Brands offering 30% point back on the e-commerce site @cosme SHOPPING and the contents of sample sets have also been revealed.
*Campaign details and special items differ between stores and e-commerce.

Special Items

[Past Best Cosmetics]
Masterpieces that have gained overwhelming support in the @cosme Best Cosmetics Awards, chosen based on reviews from @cosme members. In this SPECIAL WEEK, universally recognized royal cosmetics from Decorte, Lancome, SK-II, RMK, etc., will appear with luxurious bonuses like UV items or mini sizes of popular primers, making them delightful items for both first-timers and repeaters.

[Aspirational LUXURY]
Aspirational brands that are usually hard to reach will also appear in luxurious sets. Cle de Peau Beaute offers a limited kit featuring a serum with a primer that is trending on SNS as 'all you need to transform your skin'. SUQQU offers a set combining the 'Suminadeshiko' eyeshadow, which provides a sophisticated color scheme without needing technique, with their masterpiece day cream. Furthermore, KANEBO lines up a full-size set of their black night cream, which constantly receives reviews saying 'the firmness the next morning is different'. NARS also offers a kit including concealer with their powder affectionately known as 'Ref-ko'. These are 'you can't go wrong if you buy this first!' kits where you can try popular brand samples in addition to the full-size product.

[Trending Items Too! Easy-to-Try Powerhouses]
Powerhouse products that many people repeat and have gained overwhelming support on @cosme are gathered. Starting with the 'PDRN x Heartleaf Set' which includes Anua's 'PDRN Hyaluronic Acid 100 Serum', currently buzzing in the Korean cosmetics world, and 'Heartleaf 77 Soothing Toner 40ml'. Attenir offers a luxurious kit of their full-size cleansing oil, which won the Best Cosmetics overall grand prize for two consecutive years, along with a face wash and booster. Additionally, Curel's moisturizing completion kit combining UV serum with hand cream, and Elixir's limited set where you can try lotion with their full-size wrinkle cream are lined up.

[First-Time Sponsors]
Renowned luxury brands are sponsoring SPECIAL WEEK for the first time. Kerastase's hair oil, often called the 'final destination for glossy hair', and Gucci Beauty's color cosmetics, which are producing collectors one after another due to their overwhelming worldview and beautiful coloration. Furthermore, Burberry Beauty, which is already sweeping trends upon its re-landing in Japan, and Chloe's fragrance, which has been loved for many years for 'smelling good when passing by'. You can experience the reliable quality loved worldwide through special kits.

30% Point Back Brands

Brands offering 30% point back on @cosme SHOPPING during the @cosme SPECIAL WEEK period have been revealed. In addition to luxury brands like SK-II and TOM FORD, many items from overseas brands like Anua and The Ordinary can be purchased at a great value.

Sample Sets

As a project to make shopping during @cosme SPECIAL WEEK even more fun, a sample set will be included and delivered to those who purchase 18,000 yen (tax included) or more on @cosme SHOPPING during the period. You can choose your favorite set from 12 types.
*Quantities for each are limited.

Held Again This Year! 'Tell Me! Beauty Advisor Live Shopping' Special Broadcast

'Tell Me! Beauty Advisor Live Shopping' is a popular live commerce event where active @cosme beauty advisors, who possess a wide range of product knowledge from affordable to department store cosmetics, answer your beauty concerns in real-time, allowing you to enjoy shopping right then and there.

Last year's similar project was a great success, exceeding a cumulative total of 290,000 viewers. This year, as a special program for '@cosme SPECIAL WEEK', a total of 9 programs are being broadcast live before, just before, and on the day under the theme 'The best shopping, starting from discovery.' From today onwards, 4 programs are scheduled to be broadcast as same-day streams, so if you are wondering what to buy, please be sure to watch.

Within the programs, a new 'Japanese Archipelago Store Traverse' corner has been established to introduce 'hidden masterpieces of each store' from active beauty advisors at @cosme STOREs nationwide. Discover new products and cosmetics that suit you through valuable information from beauty advisors at various @cosme STOREs, whom you rarely have the chance to interact with normally. Product introductions via TikTok live streams, Instagram streams, and YouTube are also planned, so please look forward to them.

Tell Me! Beauty Advisor Live Shopping Broadcast URL: https://www.cosme.net/store/liveshopping/
Tell Me! Beauty Advisor TikTok: https://www.tiktok.com/@cosme_ba
Tell Me! Beauty Advisor Instagram: https://www.instagram.com/oshiete_ba_cosme/
Tell Me! Beauty Advisor YouTube: https://www.youtube.com/@cosme.oshiete_BA

(Reference)
What are @cosme STORE / @cosme TOKYO / @cosme OSAKA / @cosme NAGOYA?

Cosmetics select shops themed 'Try, Meet, Destiny Cosmetics'. Operating 36 stores domestically and 3 stores overseas (as of May 2026). Utilizing @cosme's database, they assort 'products consumers want' across distribution channels, and provide a fun shopping experience through diverse sales floor developments such as event and editorial planning areas, and ranking shelves.

Brand Sites:
@cosme STORE / Tokyo Komachi / Sydney https://cosmestore.net/
@cosme TOKYO https://www.cosme.net/store/shop/tokyo/
@cosme OSAKA https://www.cosme.net/store/flagship/osaka/
@cosme NAGOYA https://www.cosme.net/store/flagship/nagoya/

What is @cosme SHOPPING?

'@cosme SHOPPING' is @cosme's official e-commerce site based on the concept of 'wanting to fulfill everyone's desires'. Deeply collaborating with the media @cosme, it handles a wide range of products from a few hundred yen to tens of thousands of yen across distribution channels. As one of the largest services in Japan in terms of the number of authorized brands and products handled, it provides a beneficial EC service for both users and brands.

@cosme SHOPPING: https://www.cosme.com/

[istyle Inc. Company Profile] https://www.istyle.co.jp/ TSE Prime Code Number 3660
Location: 34F ARK Mori Building, 1-12-32 Akasaka, Minato-ku, Tokyo 107-6034
Established: July 27, 1999
Capital: 7.179 billion yen
Representative: Hajime Endo, President and CEO
Business: Planning and operation of the comprehensive beauty portal site @cosme, provision of related advertising services

[istyle Retail Inc. Company Profile] https://is-retail.istyle.co.jp/
Location: 34F ARK Mori Building, 1-12-32 Akasaka, Minato-ku, Tokyo 107-6034
Established: July 1, 2021
Capital: 95 million yen
Representative: Hajime Endo
Business: Planning, development, and operation of a completely new cosmetics retail format that fuses real and online utilizing information from '@cosme' operated by istyle Inc., and the cosmetics shopping site '@cosme SHOPPING'.

[Inquiries]
istyle Inc. External Communication Department
Email: istyle-press@istyle.co.jp