@cosme Announces "Best Cosmetics Awards 2026 Second Half Trend Forecast"

@cosme, operated by istyle Inc., has released its beauty trend forecast for the second half of 2026. The key trends are "Total Sun Protection," the new "Bloody Panda Cheek" makeup technique, and the normalization of "Gadget Beauty Skincare."
Trend ReportNQ 92/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 20, 2026 at 20:30
  • 🔍 Collected: May 20, 2026 at 12:02
  • 🤖 AI Analyzed: May 22, 2026 at 15:16 (51h 13m after Collected)
istyle Inc. has announced the "@cosme Best Cosmetics Awards 2026 Second Half Trend Forecast," based on analysis of user reviews and store sales. The three key predicted trends are "Total Sun Protection," "Bloody Panda Cheek," and "Gadget Beauty Skincare." "Total Sun Protection" refers to the growing trend of comprehensive sun care, including sunglasses, diverse sunscreens, and after-sun care, due to longer summers. "Bloody Panda Cheek" is a makeup technique involving applying blush over a wide area from the eyes to the cheeks to create a youthful look. "Gadget Beauty Skincare" highlights the shift of beauty devices from special treatments to everyday items, with a corresponding rise in interest in complementary skincare products.

FAQ

What are the three main beauty trends predicted by @cosme for the second half of 2026?

The three predicted trends are 'Total Sun Protection' (まるごと日差し対策), 'Bloody Panda Cheek' (血色パンダチーク), and 'Gadget Beauty Skincare' (ガジェ美スキンケア).

What does the 'Total Sun Protection' trend entail?

It refers to a comprehensive approach to sun protection driven by longer summers, including the evolution of sunglasses, a diversification of sunscreen products for different body parts, and a growing focus on after-sun care.

What is the 'Bloody Panda Cheek' makeup trend?

It's a makeup technique where blush is applied over a wide area, connecting the under-eye area and the cheeks to blur the boundary with eyeshadow. This method, inspired by K-POP idols, aims to create a youthful look by visually shortening the middle part of the face.

What is 'Gadget Beauty Skincare'?

This trend highlights the shift of beauty devices, like facial toning tools, from being special-occasion items to everyday essentials. It also points to a growing consumer interest in finding the right skincare products to use in combination with these devices.

What data are these trend predictions based on?

The predictions are based on an analysis of user reviews posted on @cosme, sales data from @cosme stores, user surveys, and other insights from the beauty platform.

Back to Newsroom (48)