[Awarded] Herb Syrup "LIFE SYRUP" Born from "Plants That Were to Be Discarded" Wins "Social Products Award" at Social Products Award 2026

issow Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Ai Manabe) is pleased to announce that its herb syrup "LIFE SYRUP -Akamatsu / Echinacea-", which utilizes unused resources, has received the Social Products Award at the Social Products Award 2026, organized by the Association for the Promotion of Social Products (APSP).

This product is a self-care product developed from the perspective of herbal medicine, using materials such as thinned wood and other plants that have not been utilized until now. It is designed to be easily incorporated into daily life as a herb syrup that can be enjoyed by adding it to hot water or your favorite beverage.

■ Award Overview

The herb syrup "LIFE SYRUP -Akamatsu / Echinacea-" offered by issow has received the Social Products Award at the Social Products Award 2026.
This award is a recognition system organized by the Association for the Promotion of Social Products (APSP), evaluating both social impact and product appeal.

The product was highly praised for its upcycling of unused resources, its connection between environmental consideration and daily self-care, and its high degree of design and brand development completeness.

■ Jury Comments

The high evaluation stems from its upcycling of materials that would otherwise be discarded, utilizing them without waste. The use of leftover fabric from apparel brands for packaging is particularly excellent, not only demonstrating environmental consideration but also creating differentiation and added value for the product. The label design intuitively conveys the product's characteristics and value, and the brand development appeals to a wide range of ages and genders.

There is originality in positioning Akamatsu, an unused resource, for a use that can be easily incorporated into daily life. The natural connection between environmental consideration and health consciousness is also important.

The high design quality and empathy-evoking branding are also impressive. The strong commitment to taste, starting with the "delicious" experience, is commendable for broadening interest in natural materials and unused resources. The specific usage scenarios and development background stories also lend credibility to the overall product.

■ Development Background

"LIFE SYRUP" was born from an encounter with Akamatsu (Japanese Red Pine), which is felled for thinning and pruning in Nagano Prefecture and would otherwise be discarded without use. This led to the creation of the herb syrup.

Unused