[Award] 'LIFE SYRUP', an herb syrup born from 'plants destined to be discarded', wins the 'Social Products Award' at the Social Products Awards 2026
issow Inc.'s herb syrup 'LIFE SYRUP', utilizing unutilized resources, won the Social Products Award. It was highly praised for its upcycling, design, and self-care aspects.
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- 📰 Published: March 30, 2026 at 21:10
- 🔍 Collected: March 30, 2026 at 22:56 (1h 46m after Published)
- 🤖 AI Analyzed: April 24, 2026 at 06:40 (583h 44m after Collected)
issow Inc. (Headquarters: Chuo-ku, Tokyo, CEO: Ai Manabe) is pleased to announce that its herb syrup 'LIFE SYRUP -Akamatsu / Echinacea-', which utilizes unutilized resources, has won the Social Products Award at the Social Products Awards 2026, hosted by the Association for the Promotion of Social Products.
Herb syrup 'LIFE SYRUP -Akamatsu / Echinacea-' born from unutilized resources ¥3,078 (tax included) / 120ml
This product is a self-care product developed from the perspective of phytotherapy, using plants that have not been utilized until now, such as thinned wood, as raw materials. As an herb syrup that can be enjoyed by adding it to hot water or your favorite beverage, it is designed to be easily incorporated into your daily life.
## Award Overview
The herb syrup 'LIFE SYRUP -Akamatsu / Echinacea-' developed by issow won the Social Products Award at the Social Products Awards 2026.
This award is an award system hosted by the Association for the Promotion of Social Products (APSP) that evaluates both the social and product aspects of items.
It was highly evaluated for the upcycling of unutilized resources, linking environmental consideration with daily self-care, and the high degree of perfection in its design and brand planning.
At the Social Products Award 2026 ceremony (Left: APSP Chairman Mr. Eguchi, Right: issow CEO Manabe)
## Judge Comments
The upcycling of materials that would otherwise be discarded, utilizing them without waste, is highly evaluated. Using leftover fabric from apparel brands for packaging is particularly excellent, as it leads not only to environmental consideration but also to product differentiation and the creation of added value. The label design also intuitively conveys the product's characteristics and value, creating a brand design that appeals to a wide range of audiences without limiting age or gender.
Positioning the red pine, an unutilized resource, for a use that can be effortlessly incorporated into daily life is unique. Naturally connecting environmental consideration with health consciousness is also important.
The high level of design and branding that arouses empathy are also impressive. The strong commitment to taste, using the experience of 'deliciousness' as a starting point to expand interest in natural materials and unutilized resources, is commendable. The setting of usage scenarios and the story behind the development background are also specific, supporting the persuasiveness of the entire product.
## Development Background
'LIFE SYRUP' is an herb syrup born from an encounter with red pine trees in Nagano Prefecture that were cut down for thinning and pruning, and would otherwise be thrown away without being utilized.
Unutilized...
Herb syrup 'LIFE SYRUP -Akamatsu / Echinacea-' born from unutilized resources ¥3,078 (tax included) / 120ml
This product is a self-care product developed from the perspective of phytotherapy, using plants that have not been utilized until now, such as thinned wood, as raw materials. As an herb syrup that can be enjoyed by adding it to hot water or your favorite beverage, it is designed to be easily incorporated into your daily life.
## Award Overview
The herb syrup 'LIFE SYRUP -Akamatsu / Echinacea-' developed by issow won the Social Products Award at the Social Products Awards 2026.
This award is an award system hosted by the Association for the Promotion of Social Products (APSP) that evaluates both the social and product aspects of items.
It was highly evaluated for the upcycling of unutilized resources, linking environmental consideration with daily self-care, and the high degree of perfection in its design and brand planning.
At the Social Products Award 2026 ceremony (Left: APSP Chairman Mr. Eguchi, Right: issow CEO Manabe)
## Judge Comments
The upcycling of materials that would otherwise be discarded, utilizing them without waste, is highly evaluated. Using leftover fabric from apparel brands for packaging is particularly excellent, as it leads not only to environmental consideration but also to product differentiation and the creation of added value. The label design also intuitively conveys the product's characteristics and value, creating a brand design that appeals to a wide range of audiences without limiting age or gender.
Positioning the red pine, an unutilized resource, for a use that can be effortlessly incorporated into daily life is unique. Naturally connecting environmental consideration with health consciousness is also important.
The high level of design and branding that arouses empathy are also impressive. The strong commitment to taste, using the experience of 'deliciousness' as a starting point to expand interest in natural materials and unutilized resources, is commendable. The setting of usage scenarios and the story behind the development background are also specific, supporting the persuasiveness of the entire product.
## Development Background
'LIFE SYRUP' is an herb syrup born from an encounter with red pine trees in Nagano Prefecture that were cut down for thinning and pruning, and would otherwise be thrown away without being utilized.
Unutilized...