Announcement Regarding Transfer of Operations for the 'ennthy (Ennsi)' Brand

iSKINCARE Inc. announces that it will take over operations of the 'ennthy' brand from I-ne Corporation effective July 1, 2026.

iSKINCARE has collaborated with I-ne Corporation, primarily in securing Princepia Oil—the key raw material supporting ennthy's formulation—sharing the brand's quality standards and philosophy.

Now, iSKINCARE, which is responsible for sourcing the primary raw ingredient, will assume full operational control. By integrating raw material procurement, product development, and sales under one roof, the company aims to deliver more efficient, stable product supply and enhanced customer services.

・Main Product

ennthy (Ennsi) Skin Awakening Essence

Volume: 50ml

Suggested Retail Price: ¥4,785 (tax included)

A revolutionary complete skincare essence focused on enhancing the skin’s innate ability to self-hydrate by strengthening its barrier function. Each drop contains 300 trillion beauty particles. The auto-release capsule formula continuously blends into the skin, building an inner barrier. Shake well before use to mix the two layers.

Sales Channel: ennthy Official Online Shop

・About the New 'ennthy Official Online Shop'

URL: https://ennthy.jp/

*Member information will not be transferred from the previous shop.

・Regarding Official SNS Accounts

*There will be no changes to the official X (formerly Twitter) and Instagram accounts.

X Official Account:

https://x.com/ennthy_official

Instagram:

https://www.instagram.com/ennthy_official/

・Comment from ennthy Brand Director, Hinako Sugioka

I have been involved in cosmetic product development and brand building for over 30 years. Among them, ennthy is one brand to which I have deeply contributed from the development stage, nurturing it with strong personal commitment.

ennthy was never intended to chase trends by adding popular ingredients or to pursue only immediate results. Our goal has always been to focus on the skin’s inherent strength—activating that power to cultivate a healthy skin environment.

The beauty of the skin is not something created temporarily, but something built gradually through daily care. This philosophy resonates deeply with my own view of life, which becomes clearer with age.

While ennthy is now transitioning to a new operational structure, the core philosophy remains unchanged. With gratitude to all our loyal customers, I am committed to delivering the value of this brand to even more people.

Hinako Sugioka, Brand Director, ennthy

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Hinako Sugioka (Sugioaka Hinako) Profile

Graduated from Keio University Faculty of Law in 1991, then joined Shiseido Co., Ltd. Held various roles including Marketing Director at NARS, with assignments at Shiseido headquarters and in the United States. Spent 9 of her 17 years at Shiseido based in New York.

In 2008, founded Beautronomie, Inc., a cosmetics and beauty-focused consulting firm in New York. Leveraged expertise in the Japanese and U.S. markets to support brand strategy, product development, and Japanese companies’ global expansion. In 2018, co-founded Shiko Beauty, a J-Beauty specialized platform with U.S. Mitsui & Co., to promote Japanese beauty culture in the U.S.

Returned to Japan at the end of 2020 after 22 years in New York. Currently continues brand development support, focusing on the Japanese, European, American, and Australian markets.

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Overview of iSKINCARE Inc.

iSKINCARE Inc. is a company that integrates advanced dermatological science with refined sensory values to plan, develop, and sell beauty products centered on skincare.

We do not view the skin as a mere surface, but as an entity that resonates with the mind, environment, and time. Our mission is to create products that draw out essential beauty.

From raw material selection and formulation design to user experience and packaging, we uncompromisingly pursue quality to deliver products that excel in both functionality and emotional appeal.

Grounded in evidence-based research and development, we aim to transform daily skincare from a simple routine into a rich, reflective experience with oneself.

We believe true beauty is not a temporary change, but the accumulation of health and harmony, and we strive to present a new beauty standard to customers worldwide.

Company Name: iSKINCARE Inc.

Established: January 27, 2012 (Heisei 24)

Representative: Naoyuki Tsutsumi

Head Office: Dia Building 2F, 2-2-15 Hamamatsucho, Minato-ku, Tokyo