[Announcement of Company Name Change] Media Wave Co., Ltd. Changes Name to "ishiLL Inc." Entering Its Second Founding Period, the Company Embodies a High Aspiration to Collaborate with the Lodging Industry

Under the mission of "Delivering joy and excitement beyond expectations to those working in hotels!", Media Wave Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Masashi Ueda), which develops operational support services for the lodging industry, will change its company name to "ishiLL Inc." on April 1, 2026.

With the rapid rise of generative AI, the value of services is being re-evaluated across all industries. Now, our company will embody the spirit of "Will surpasses ability," which we have cherished since our founding, as our company name, and embark on our second founding period as a collaborative partner in the lodging industry.

[The meaning behind "ishiLL"]

"ishiLL" is a coined word, an abbreviation of "Will surpasses ability," which has been our guiding principle since our establishment. This phrase, meaning "We want to be a company that sets goals beyond its capabilities and continues to challenge with high aspirations and strong will," is a deeply rooted belief among all employees, including Representative Ueda.

The "LL" in "ishiLL" also embodies the desire to "Lead customers to great success through collaboration and create a Loop of joy." With high aspirations, we will continue to walk alongside the staff of the lodging industry as their collaborative partner. This stance is carved into our company name.

For more details on the meaning behind the company name change, please check Representative Ueda's interview article published on the company's official note. ――――――――――――――――――――――――――――――― Facing the lodging industry with "aspiration" in the AI era. The resolve for the second founding period embedded in the new company name "ishiLL" | ishiLL's note

https://note.com/ishill/n/nf7b22b50dd12 ―――――――――――――――――――――――――――――――

[Birth of the Official Character "Jippachi"]

Simultaneously with the company name change, "Jippachi," an official character modeled after a honeybee, was born. It was named after the "80% execution spirit" from our action guideline "20% planning, 80% execution."

Just as honeybees entice their companions to nectar with a "waggle dance," their instinctual collaboration aligns with our value of "As Associate" (aiming for growth together as partners, experts, and co-managers). Jippachi symbolizes the "collaboration" that "ishiLL" values.

Keywords: Media Wave Light, Hotel, Ryokan, Accommodation Facilities, Fiber Optic, 10 Gigabit, Network, Internet, High-Speed Internet