Ishii Food Launches Radio Program to Connect with Consumers: A 30-Minute Discussion Where the President Shares Authentic Thoughts on 'What Does Delicious Mean?'

Ishii Food Co., Ltd. (Headquarters: Funabashi, Chiba; President and Executive Officer: Tomoyasu Ishii; hereinafter "Ishii Food"), known for its additive-free cooking*¹, is pleased to announce the launch of a new radio program, 'Oishii no Tane' (Seeds of Deliciousness), airing on interfm starting Sunday, April 5, 2026, from 10:00 AM to 10:30 AM.

This program features Ishii Food President Tomoyasu Ishii and DJ Chika Iwata as they welcome guests to discuss the theme, "What does 'delicious' really mean?" From daily dining and parenting to regional food culture, the thoughts of producers, and comfortable lifestyles, the show explores the meaning of "delicious" in our everyday lives, starting with food.

Additionally, the commercial aired during the program will feature a new Ishii Food meatball jingle performed by Atsuko Ono (known as "Atsuko Oneesan," the 21st singing sister from NHK's 'Okaasan to Issho'). The song will be delivered alongside warm music that parents and children can enjoy together.

*1 No food additives are used in our manufacturing process.

■ Background of the Program: Ishii Food's Goal to Become a 'Lifestyle Food Company'

Ishii Food has been supporting customers' dining tables through products made with additive-free cooking. In recent years, we have prioritized communication that goes beyond just delivering products, aiming to connect with customers through food and co-create the value of daily life.

As part of this effort, in addition to media and social media outreach, we have been working to cultivate "delicious moments" with our customers by sharing tips for daily meals, regional food culture, and the thoughts of producers through various touchpoints, such as factory tours that showcase our additive-free production and our direct-managed store, 'Viridian.'

The new radio program, 'Oishii no Tane,' is a new challenge in this ongoing journey. On the show, President Tomoyasu Ishii will engage as an "individual consumer" with DJ Chika Iwata and guests, sharing familiar topics such as food, parenting, and wisdom for daily living under the theme "What does 'delicious' mean?"

We aim to develop this program as a space for co-creative communication where small insights and episodes from the lives of our listeners are gathered and shared, ultimately enriching the dining tables of others. We look forward to finding and growing these "seeds of deliciousness" together with our listeners.