Introducing 'KiSS Black Serum Mascara', a New Concept 'Black Lash Serum' for Daytime Lash Care

Key facts

  • Introducing 'KiSS Black Serum Mascara', a New Concept 'Black Lash Serum' for Daytime Lash Care
  • KiSS will release 'KiSS Black Serum Mascara,' combining daytime damage repair and mascara effects, nationwide on July 15.
  • Source: PR Times
  • Date: June 8, 2026

Direct answer

KiSS will release 'KiSS Black Serum Mascara,' combining daytime damage repair and mascara effects, nationwide on July 15.

Citation
Introducing 'KiSS Black Serum Mascara', a New Concept 'Black Lash Serum' for Daytime Lash Care (June 8, 2026), PR Times
Source
PR Times
Date
June 8, 2026
KiSS will release 'KiSS Black Serum Mascara,' combining daytime damage repair and mascara effects, nationwide on July 15.
新製品NQ 87/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: June 8, 2026 at 20:00
  • 🔍 Collected: June 8, 2026 at 11:21
  • 🤖 AI Analyzed: June 10, 2026 at 15:11 (51h 49m after Collected)
## KiSS Black Serum Mascara

1 shade, 5g, 1,600 yen (1,760 yen incl. tax)
*Prices are manufacturer's suggested retail prices.

Pre-release: July 1, 2026 (Wed)
Nationwide release: July 15, 2026 (Wed)

KiSS is launching a new concept 'Black Lash Serum' that acts as both a mascara and a daytime lash treatment. This item simultaneously provides care benefits to protect lashes from daytime damage and a mascara effect to create defined, vibrant eyes. Its styling gel base locks in upward curls, maintaining a glossy and supple finish.

### Product Features

**A New Concept in Care: 'Black Lash Serum' Protecting Lashes from Daytime Damage**
Improves lash resilience, firmness, and shine with 'lash damage repair' throughout the day. Unique premium support ingredients guide damaged lashes to a healthy appearance. Formulated with WIDELASH™ (Biotinoyl Tripeptide-1, Panthenol, Glycerin) to bring out supple beauty.

**Locks in Curls with Styling Effects**
Features a styling gel base that firmly fixes curls upon application, creating glossy, upward-swept lashes.

**Designed for Ease of Application**
Uses a unique 'curl-designed brush' that fits the eye shape, ensuring even application on fine areas like inner corners, outer corners, and lower lashes.

**Easy Removal & Skin Irritation Tested**
Adopts a formula designed to reduce lash burden. *Skin irritation tested (does not guarantee that skin irritation will not occur for all individuals).

FAQ

How can a mascara be a serum?

It coats lashes to protect against daytime damage while infusing them with lash-enhancing ingredients, earning it the label 'Black Lash Serum'.

Does the curl last?

Yes, it uses a styling gel base formulated to lock in the curl immediately upon application.

Is it suitable for sensitive skin?

It has passed skin irritation tests, though it doesn't guarantee the absence of irritation for everyone. A patch test is recommended if concerned.