Heroine Make's Iconic Character, Elisabeth Himeko, Finally Lands a Job in the Human World, Becoming an Office Worker.

ISEHAN Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Haruko Sawada) will release "Himeko-san to Reiko-san," a short movie series featuring Elisabeth Himeko, the brand icon of their long-lasting makeup brand, Heroine Make, starting Friday, May 8, 2026.

This content tells the story of Elisabeth Himeko, "the princess of the beauty kingdom," as she descends into the human world and gains life experience by working as an office employee. Himeko, who has previously been depicted as a mysterious and somewhat otherworldly being, will be shown striving as she navigates the conventions of the human world and everyday office tasks. Co-produced with the creative group FUNNYMOVIE, known for works like "Nami-chan to Miko-san," the series will be presented in a comical and approachable style.

[Image: Reiko (left), Sylphy (center), Elisabeth Himeko (right)]

A new endeavor: "Animating" the brand icon For the first time, Himeko, who has primarily appeared as a brand icon on product packaging and advertisements, will star as the protagonist in a short movie, marking a new content initiative.

Empathy and humor born from the "Princess x Office Worker" gap The series depicts Himeko, a slightly otherworldly character, grappling with "normalcies of adult life" such as the definition of office casual attire and internal communication, and her efforts to grow through trial and error. The story, which combines everyday "relatability" with extraordinary situations, is aimed at Heroine Make users, primarily women in their 20s and 30s.

Content Overview Content Name: "Himeko-san to Reiko-san" Release Date: Friday, May 8, 2026 Format: Short Movie Protagonist: Elisabeth Himeko (Heroine Make brand icon)

Future Developments Moving forward, this content will serve as a starting point for continuous information dissemination and related campaigns primarily via social media, allowing the brand's worldview to be communicated from multiple perspectives.

Account Information ・Instagram: @himerei_insta ・Youtube: @himerei_youtube ・Tiktok: @himerei_tiktok ・X: @himerei_x

Heroine Make Official Website https://www.isehan.co.jp/heroine/