A long-awaited new item in the KiSS base makeup series! Banish dullness and achieve pure, 'shiratama' (rice cake)-grade*1 translucence. Introducing a new serum foundation that delivers 'applied translucence*2'!
KiSS is launching the new Purely Serum Foundation, designed to provide a smooth, porcelain-like finish with high adherence and long-lasting wear. Infused with popular skincare ingredients, it offers a fresh, hydrating feel while correcting pores and uneven texture for a translucent, radiant complexion.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 17:05
- 🔍 Collected: March 28, 2026 at 21:59 (4h 54m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 13:02 (1575h 2m after Collected)
KiSS Purely Serum Foundation SPF28 PA++
5 shades in total, 24g, ¥1,600 each (¥1,760 including tax)
*Listed prices are the manufacturer's suggested retail prices.
Available nationwide on Friday, April 10, 2026
KiSS introduces a new serum foundation that combines 'shiratama'-grade*1 translucence with high adherence, leading to smooth, porcelain-like skin!
It fits the skin quickly to form a uniform, thin veil, keeping your finish beautiful for a long time.
Formulated with popular beauty serum ingredients, it provides a fresh, hydrating feel as if you are applying skincare while you wear your makeup.
*1 Image of fine-textured, translucent skin like a shiratama (rice cake).
*2 Due to makeup effects.
========================================
【Product Features】
KiSS Purely Serum Foundation SPF28 PA++
5 shades in total, 24g, ¥1,600 each (¥1,760 including tax)
*Listed prices are the manufacturer's suggested retail prices.
Applied translucence*1. For pure, 'shiratama'-grade*2 skin.
A high-adherence, long-lasting serum foundation that resists smudging.
Formulated with 'Shiratama Reflection Powder' for 'shiratama'-grade*2 translucence
◇ Banishes dullness and provides pure translucence*1.
*1 Due to makeup effects.
*2 Image of fine-textured, translucent skin like a shiratama (rice cake).
'Serum Fit Formula' that fits the skin quickly and forms a thin veil
◇ The thin veil adheres to the skin, achieving a finish that is resistant to smudging for a long time.
Corrects pores and unevenness for smooth, porcelain-like skin
◇ Formulated with 'Unevenness Flat Powder.' Smooths out bothersome pores and skin texture.
Formulated with moisturizing beauty ingredients
◇ Contains Glutathione, Niacinamide, Human-type Ceramide, Panthenol derivative, and Baobab extract.
Blocks daily UV rays: SPF28 PA++
5 shades in total, 24g, ¥1,600 each (¥1,760 including tax)
*Listed prices are the manufacturer's suggested retail prices.
Available nationwide on Friday, April 10, 2026
KiSS introduces a new serum foundation that combines 'shiratama'-grade*1 translucence with high adherence, leading to smooth, porcelain-like skin!
It fits the skin quickly to form a uniform, thin veil, keeping your finish beautiful for a long time.
Formulated with popular beauty serum ingredients, it provides a fresh, hydrating feel as if you are applying skincare while you wear your makeup.
*1 Image of fine-textured, translucent skin like a shiratama (rice cake).
*2 Due to makeup effects.
========================================
【Product Features】
KiSS Purely Serum Foundation SPF28 PA++
5 shades in total, 24g, ¥1,600 each (¥1,760 including tax)
*Listed prices are the manufacturer's suggested retail prices.
Applied translucence*1. For pure, 'shiratama'-grade*2 skin.
A high-adherence, long-lasting serum foundation that resists smudging.
Formulated with 'Shiratama Reflection Powder' for 'shiratama'-grade*2 translucence
◇ Banishes dullness and provides pure translucence*1.
*1 Due to makeup effects.
*2 Image of fine-textured, translucent skin like a shiratama (rice cake).
'Serum Fit Formula' that fits the skin quickly and forms a thin veil
◇ The thin veil adheres to the skin, achieving a finish that is resistant to smudging for a long time.
Corrects pores and unevenness for smooth, porcelain-like skin
◇ Formulated with 'Unevenness Flat Powder.' Smooths out bothersome pores and skin texture.
Formulated with moisturizing beauty ingredients
◇ Contains Glutathione, Niacinamide, Human-type Ceramide, Panthenol derivative, and Baobab extract.
Blocks daily UV rays: SPF28 PA++