ISARIBI Corporation handles the integrated creative for the "Refrear" brand refresh, featuring Ai Hashimoto as the image character! Expressing brand value through light and texture, centered on Ai Hashimoto's quiet strength and transparency.
ISARIBI Corporation handled the integrated creative for the "Refrear" brand refresh, featuring actress Ai Hashimoto as the image character, expressing brand value through light and texture, centered on her quiet strength and transparency.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🤖 AI Analyzed: June 2, 2026 at 12:59 (1481h 59m after Published)
ISARIBI Corporation (Headquarters: Chiyoda-ku, Tokyo; President: Hiromi Tagawa) was responsible for the planning and production of the new commercial and brand visuals featuring actress Ai Hashimoto, accompanying the brand refresh of "refrear," a contact lens brand developed by Fromeyes Corporation. In this commercial, the brand concept, "Refrear for the eyes you desire," is re-envisioned as visual expression, focusing on "eyes that cater to modern people's 'wants,'" and created around Ai Hashimoto's quiet strength and transparency. It will be progressively released starting April 1, 2026 (Wednesday) on the brand website, official online shop, and official social media.
Fromeyes Corporation has pursued functionality and convenience as a brand that meets diverse "wants" in contact lens selection, such as safety, comfort, and cost performance. This includes silicone hydrogel lenses with high oxygen permeability (*1), Japan's first (*2) blue light cut contact lenses, and square flat boxes (*3) compatible with post-box delivery. For this brand refresh, the theme was "how to visually represent the user's 'desired eyes' in video," and a new brand worldview was designed. The aim was to create an expression that connects the value provided by the product with emotional desires, centered on the "centripetal force" of Ai Hashimoto's gaze.
In this commercial, the brand values such as "reliable quality that eyes demand," "lightweight choice that accompanies daily life," and "sense of security that supports individuality" are expressed through light, texture, and color design. By combining Ai Hashimoto's natural expressions with minimalist and sophisticated spatial staging, the abstract concept of "desired eyes" is transformed into a visually experiential video. Please enjoy the world of "desired eyes" embodied by Ai Hashimoto in the video.
*1 Oxygen permeability (DK/L): An indicator of the amount of oxygen reaching the eye *2 As of March 2026, according to the company's research
*3 Square flat box: A package approximately 1.1 cm thin, compatible with post-box delivery
[Refrear for the eyes you desire] Brand Movie
[Refrear for the eyes you desire] Making Movie
[Ai Hashimoto Profile]
Born January 12, 1996, from Kumamoto Prefecture.
Gained attention in the film "Confessions" (2010), and received the Japan Academy Film Prize for Newcomer of the Year for "The Kirishima Thing" (2012). Since then, she has appeared in numerous films, dramas, and commercials. Last year, she appeared in the NHK Taiga drama "Berabou" (2025), demonstrating her presence in a wide range of works as a talented actress. She also has serializations in fashion, columns, and book reviews, and is active in various fields.
Advertiser: Fromeyes Corporation
Product Name: Refrear Clear Contact Lenses
Performer: Ai Hashimoto
Advertising Agency: Nikkei Advertising Ltd.
Production Company: ISARIBI Corporation
CD (Creative Director): Hiromi Tagawa (ISARIBI)
Planner: Hiromi Tagawa (ISARIBI)
PR (Producer): Shojiro Yamamoto (Reservoir)
Director: Hideyuki Jinguji (addgroove)
PM: Shiori Yamato (ISARIBI) / Shun Sugawara (Reservoir)
AD (Art Director): Morikento (MORIYATI) / Masatoshi Sakai (MORIYATI)
C (Copywriter): Hiromi Tagawa (ISARIBI)
Cinematography: Takashi Kumamoto
Lighting: Maki
Art: Myoji Namae / Yudai Sunagawa
Editing (Offline Editor): Hideyuki Jinguji (addgroove) / Kenta Kawauchi
Editing (Flame Artist): Yoshitaka Sakagami (L'espace Vision)
MIX: Koki Ueto (L'espace Vision)
MA: Ryuji Ibusuki
ST (Stylist): Hiroko Ishikawa
HM (Hair & Makeup): Naomi Shimizu
Casting: Masato Katsuta / Sonoko Nakamaru
AE: Shoji Takahashi (Nikkei Advertising Ltd.) / Minoyuki Furukawa (Nikkei Advertising Ltd.)
Still Photographer: TAKAKI_KUMADA
Music Production: Tomohisa Ishikawa
Music Produce: Junnosuke Sato (REAL AKIBA RECORDZ)
WEB Direction: Yukiya Mitsunaga (ISARIBI)
FAQ
Who is the new image character for "Refrear"?
Actress Ai Hashimoto has been appointed as the new image character for "Refrear." Her quiet strength and transparency express the brand's value.
When will the new commercial be released?
The new commercial and brand visuals will be progressively released starting April 1, 2026 (Wednesday) on the brand website, official online shop, and official social media.
What is the purpose of this brand refresh?
The aim is to reconstruct the brand's worldview through Ai Hashimoto's appeal, connecting emotional desires with product value, while pursuing functionality and convenience as a brand that meets diverse user "wants."