Studying the Ideal Form of Marriage Hunting for a Happy Life: naco-do Establishes 'Nacodo Research Institute'
Iromono Inc., operator of the personal matchmaking service 'naco-do', established the 'Nacodo Research Institute' on April 24, 2026. The institute will conduct research and disseminate information focused on achieving long-term happiness in marriage through self-understanding and value alignment.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 19:17
- 🔍 Collected: April 24, 2026 at 11:01
- 🤖 AI Analyzed: April 24, 2026 at 18:05 (7h 3m after Collected)
Iromono Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Ryo Yamada), operator of the personal matchmaking service 'naco-do', is pleased to announce the establishment of the 'Nacodo Research Institute' on April 24, 2026. This research organization specializes in the field of marriage hunting and marriage.
Nacodo Research Institute Website URL: https://note.com/nacodo_souken
### Concept of Nacodo Research Institute
The concept of Nacodo Research Institute is 'Researching the ideal form of marriage hunting that leads to a happy married life.' It focuses its research on the actual state of modern marriage hunting and how it should evolve.
At the institute, marriage hunting (konkatsu) is defined not just as 'activities for getting married,' but as 'all activities to achieve a happy married life.' Rather than equating marriage with happiness, the research scope includes everything necessary for a happy life, from self-understanding before searching for a partner to value alignment after meeting and maintaining the couple's relationship post-marriage.
Existing surveys in the industry often focus on results and actions such as the 'number of encounters,' 'marriage rates,' or 'types of services used.' However, Nacodo Research Institute believes that 'the true cause of failed marriage hunting lies more in the background and psychology of actions than the actions themselves.'
By focusing on the 'process' of marriage hunting—including self-understanding, value matching, and managing psychological burdens—the institute aims to present the 'future form' of marriage hunting to society through data and expertise.
### Current State of 'Marriage Hunting' from a 16,000-Person Survey
According to a survey conducted by Nacodo Research Institute prior to its founding (April 2026, targeting 16,000 unmarried men and women aged 20-59), fewer than 20% of the total have experienced marriage hunting. On the other hand, 30.5% replied, 'I haven't done it yet, but I want to start someday,' indicating that the group interested in marriage hunting is larger than the group with experience.
Furthermore, about half of those with experience have been active for over a year, highlighting the trend of prolonged marriage hunting activities.
However, systematic knowledge on 'why it becomes prolonged' has hardly been accumulated in the industry. Nacodo Research Institute believes that one factor for this prolongation is that while people can 'start,' they cannot see a clear 'path to happiness.'
As the actual conditions and values of marriage hunters change with the times, there were almost no institutions in Japan systematically investigating and disseminating such information, which led to the founding of this institute.
### Message from the Director
Ryo Yamada, CEO of Iromono Inc.
Our service, naco-do, created the category of 'Personal Matchmaking' and has provided support that aligns with each individual's values. However, we feel that the 'true challenges of marriage hunting' we encounter daily in our service have not yet been sufficiently communicated to society.
With the question 'How can one achieve a happy marriage?' and 'What should be the ideal form of marriage hunting for that?', we will operate Nacodo Research Institute to give back to society through the knowledge and research naco-do has accumulated.
### Overview of Nacodo Research Institute
Name: Nacodo Research Institute
URL: https://note.com/nacodo_souken
Founded: April 24, 2026
Director: Ryo Yamada (Representative Director of Iromono Inc., Representative of naco-do)
Operator: Iromono Inc.
### About the Operator: Iromono Inc.
Iromono Inc. plans, develops, and operates the personal matchmaking service 'naco-do' (https://naco-do.com/). It proposes 'Personal Matchmaking' as a 'third option for marriage hunting,' distinct from matching apps and traditional marriage agencies.
Nacodo Research Institute Website URL: https://note.com/nacodo_souken
### Concept of Nacodo Research Institute
The concept of Nacodo Research Institute is 'Researching the ideal form of marriage hunting that leads to a happy married life.' It focuses its research on the actual state of modern marriage hunting and how it should evolve.
At the institute, marriage hunting (konkatsu) is defined not just as 'activities for getting married,' but as 'all activities to achieve a happy married life.' Rather than equating marriage with happiness, the research scope includes everything necessary for a happy life, from self-understanding before searching for a partner to value alignment after meeting and maintaining the couple's relationship post-marriage.
Existing surveys in the industry often focus on results and actions such as the 'number of encounters,' 'marriage rates,' or 'types of services used.' However, Nacodo Research Institute believes that 'the true cause of failed marriage hunting lies more in the background and psychology of actions than the actions themselves.'
By focusing on the 'process' of marriage hunting—including self-understanding, value matching, and managing psychological burdens—the institute aims to present the 'future form' of marriage hunting to society through data and expertise.
### Current State of 'Marriage Hunting' from a 16,000-Person Survey
According to a survey conducted by Nacodo Research Institute prior to its founding (April 2026, targeting 16,000 unmarried men and women aged 20-59), fewer than 20% of the total have experienced marriage hunting. On the other hand, 30.5% replied, 'I haven't done it yet, but I want to start someday,' indicating that the group interested in marriage hunting is larger than the group with experience.
Furthermore, about half of those with experience have been active for over a year, highlighting the trend of prolonged marriage hunting activities.
However, systematic knowledge on 'why it becomes prolonged' has hardly been accumulated in the industry. Nacodo Research Institute believes that one factor for this prolongation is that while people can 'start,' they cannot see a clear 'path to happiness.'
As the actual conditions and values of marriage hunters change with the times, there were almost no institutions in Japan systematically investigating and disseminating such information, which led to the founding of this institute.
### Message from the Director
Ryo Yamada, CEO of Iromono Inc.
Our service, naco-do, created the category of 'Personal Matchmaking' and has provided support that aligns with each individual's values. However, we feel that the 'true challenges of marriage hunting' we encounter daily in our service have not yet been sufficiently communicated to society.
With the question 'How can one achieve a happy marriage?' and 'What should be the ideal form of marriage hunting for that?', we will operate Nacodo Research Institute to give back to society through the knowledge and research naco-do has accumulated.
### Overview of Nacodo Research Institute
Name: Nacodo Research Institute
URL: https://note.com/nacodo_souken
Founded: April 24, 2026
Director: Ryo Yamada (Representative Director of Iromono Inc., Representative of naco-do)
Operator: Iromono Inc.
### About the Operator: Iromono Inc.
Iromono Inc. plans, develops, and operates the personal matchmaking service 'naco-do' (https://naco-do.com/). It proposes 'Personal Matchmaking' as a 'third option for marriage hunting,' distinct from matching apps and traditional marriage agencies.