iRobot Japan Announces Sales Performance of New Product: 'Roomba Mini' Captures Over 23% Market Share in First Month, Sweeping the Market
iRobot Japan revealed that its compact 'Roomba Mini' robot vacuum secured a 23% volume share and over 19% value share in its first month. The company also announced the release of the ultra-compact 'Roomba Mini Slim' model.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 19:00
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 18:23 (127h 51m after Collected)
iRobot Japan GK (Headquarters: Chiyoda-ku, Tokyo / Representative Executive Officer and President: Takeshi Yamada) announced the sales performance one month after the launch of the "Roomba® Mini Vacuum & Mop Robot + AutoEmpty™ Charging Station," the world's smallest-class (smallest in the domestic market*1) robot vacuum released at the end of February 2026. Right from its launch, including pre-orders, the Roomba Mini recorded sales significantly exceeding plans. In the single month of March, it captured the top spot in the robot vacuum category with over 23% share in volume*2 and over 19% share in value*2, achieving more than double the sales plan*2. Furthermore, the introduction of the Roomba Mini turned the overall robot vacuum category's growth, which had been sluggish in recent years, into a positive trend, up 22%*2 compared to the previous month. This little Mini ended up greatly vitalizing the entire industry. Full-scale marketing campaigns are scheduled from May onwards, with expectations for further sales expansion and market growth.
The 'Roomba Mini' was developed primarily for the Japanese market, led by Takeshi Yamada, head of the Japanese subsidiary. Embodying the catchphrase 'Small but Powerful,' its compact size and high cleaning performance have been highly evaluated by Japanese users, gaining support across a wide range of demographics. It has stimulated new demand, drawing support from single-person households and seniors who had not previously considered robot vacuums. Additionally, user satisfaction is exceptionally high, earning an average review score of 4.5*2 on e-commerce sites like Amazon.
Regarding the strong sales performance, Representative Executive Officer and President Takeshi Yamada stated, 'I believe that because iRobot has been operating in Japan for many years, we were able to achieve product development that accurately captures the needs of Japanese customers. Moving forward, we will continue to pursue functions and usability that are truly valuable for Japanese households, contributing to more comfortable living through the provision of our products and services.'
Furthermore, on April 6, 2026, as an additional model, the 'Roomba® Mini Slim Vacuum & Mop Robot + SlimCharge™ Charging Stand' went on sale at iRobot certified retailers nationwide and the official iRobot online store.
The Roomba Mini Slim was also developed to meet the living environment needs of Japan, where there are many compact residences. In addition to a body size that is about half*3 the volume of a conventional Roomba, the SlimCharge Charging Stand allows for vertical placement, reducing the footprint by approximately 85%*4 compared to conventional products. It is easy to install even in narrow spaces like studios or 1K apartments, maximizing the effective use of indoor space. Designed as the ultimate compact model focused on space performance, this product, an addition to the 'Roomba Mini' series, has received significant response, including many pre-orders even before its release, once again demonstrating the high demand for compact models.
iRobot will continue to contribute to the realization of comfortable and rich lives by having more people experience the appeal of Roomba through these products tailored to the Japanese living environment.
*1: Researched by iRobot Japan. Smallest main body diameter among robot vacuums with a water mopping function equipped with a main brush currently on sale in Japan as of February 9, 2026.
*2: Researched by iRobot Japan. As of March 31, 2026. Amazon reviews include reviews of free products by Vine early access program customers.
*3: Volume comparison with Roomba 105 Combo robot.
*4: Footprint comparison with Roomba 105 Combo robot + AutoEmpty Charging Station.
■ Product Overview
Product Name: Roomba Mini Vacuum & Mop Robot + AutoEmpty Charging Station
Official Online Store Price (Tax Included): 49,800 JPY
Product Name: Roomba Mini Slim Vacuum & Mop Robot + SlimCharge Charging Stand
Official Online Store Price (Tax Included): 39,800 JPY
The 'Roomba Mini' was developed primarily for the Japanese market, led by Takeshi Yamada, head of the Japanese subsidiary. Embodying the catchphrase 'Small but Powerful,' its compact size and high cleaning performance have been highly evaluated by Japanese users, gaining support across a wide range of demographics. It has stimulated new demand, drawing support from single-person households and seniors who had not previously considered robot vacuums. Additionally, user satisfaction is exceptionally high, earning an average review score of 4.5*2 on e-commerce sites like Amazon.
Regarding the strong sales performance, Representative Executive Officer and President Takeshi Yamada stated, 'I believe that because iRobot has been operating in Japan for many years, we were able to achieve product development that accurately captures the needs of Japanese customers. Moving forward, we will continue to pursue functions and usability that are truly valuable for Japanese households, contributing to more comfortable living through the provision of our products and services.'
Furthermore, on April 6, 2026, as an additional model, the 'Roomba® Mini Slim Vacuum & Mop Robot + SlimCharge™ Charging Stand' went on sale at iRobot certified retailers nationwide and the official iRobot online store.
The Roomba Mini Slim was also developed to meet the living environment needs of Japan, where there are many compact residences. In addition to a body size that is about half*3 the volume of a conventional Roomba, the SlimCharge Charging Stand allows for vertical placement, reducing the footprint by approximately 85%*4 compared to conventional products. It is easy to install even in narrow spaces like studios or 1K apartments, maximizing the effective use of indoor space. Designed as the ultimate compact model focused on space performance, this product, an addition to the 'Roomba Mini' series, has received significant response, including many pre-orders even before its release, once again demonstrating the high demand for compact models.
iRobot will continue to contribute to the realization of comfortable and rich lives by having more people experience the appeal of Roomba through these products tailored to the Japanese living environment.
*1: Researched by iRobot Japan. Smallest main body diameter among robot vacuums with a water mopping function equipped with a main brush currently on sale in Japan as of February 9, 2026.
*2: Researched by iRobot Japan. As of March 31, 2026. Amazon reviews include reviews of free products by Vine early access program customers.
*3: Volume comparison with Roomba 105 Combo robot.
*4: Footprint comparison with Roomba 105 Combo robot + AutoEmpty Charging Station.
■ Product Overview
Product Name: Roomba Mini Vacuum & Mop Robot + AutoEmpty Charging Station
Official Online Store Price (Tax Included): 49,800 JPY
Product Name: Roomba Mini Slim Vacuum & Mop Robot + SlimCharge Charging Stand
Official Online Store Price (Tax Included): 39,800 JPY