Iris Ohyama Official Online Shop 'Iris Plaza' Adds New Challenge to Plaza Blow's Deserted Island Life

Iris Plaza Co., Ltd. (Headquarters: Sendai City, Miyagi Prefecture; President & Representative Director: Ryota Iwasaki), an Iris Group company, will release a new 'Three Blessings Challenge (*1)' for the daily-playable game 'Plaza Blow's Deserted Island Life' on its official Iris Ohyama online shop 'Iris Plaza' from June 3, 2026 (*2).

Iris Plaza, as the official online shop of Iris Ohyama, started its internet mail-order business in 2001. With the concept of 'Always by your side,' it now has over 5 million members and handles approximately 100,000 products (*3) across 30 categories, including home appliances, food, daily necessities, and pet supplies, primarily featuring Iris Ohyama products. Among these, the 'Plaza Blow's Deserted Island Life' service, which began on May 14, 2025, has been well-received as a fun daily game by many members.

The newly added 'Three Blessings Challenge (*1)' for Plaza Blow's Deserted Island Life includes three types of cards: 'Gungun Okome Card,' 'Sukusuku Omizu Card,' and 'Gokugoku Ocha Card.' The official Iris Plaza character, Plaza Blow, will undertake various challenges within the game. By purchasing eligible products (*4) on Iris Plaza, users can support Plaza Blow's challenges. When the achievement conditions (*5) are met, users will receive 1,000 points (*6) usable within Iris Plaza for each card.

Due to the recent surge in energy resource prices stemming from geopolitical risks, essential living expenses such as food, daily necessities, and utility costs have increased, further straining household budgets. Going forward, Iris Plaza will continue to strive to reduce household financial burdens through various events and campaigns, provide products for a richer daily life, aim to create a more convenient website for customers, and contribute to realizing a comfortable life for its users.

■ Iris Ohyama Official Online Shop 'Iris Plaza'
https://www.irisplaza.co.jp/

(*1) Membership registration is required for entry. With a single entry, you can challenge all cards. The gauge fills after the product shipment is confirmed. Game specifications and conditions are subject to change without notice.
(*2) The game release is scheduled for June 3, 2026, at 14:00.
(*3) As of November 2025.
(*4) Eligible products can be confirmed on each product sales page on Iris Plaza.
(*5) Achievement conditions are: 50kg of rice (Okome Card), 50L of water/sparkling water (Omizu Card), and 50L of tea (Ocha Card) of eligible products.
(*6) Points are scheduled to be awarded within approximately one month from the shipment date of the final order that filled the gauge.