Taxi Media 'TOKYO PRIME' Launches Content Partnership with Business Talk Show 'BizPot'

## Taxi Media 'TOKYO PRIME' Launches Content Partnership with Business Talk Show 'BizPot'

IRIS, operator of Japan's largest taxi media 'TOKYO PRIME,' announced that it has welcomed the business talk show 'BizPot,' produced by ohpner, as a tie-up content partner.

The partnership stems from the shared vision of ohpner's 'BizPot' to 'foster customer understanding during the comparison stage' and IRIS's goal to 'turn taxi travel time into a valuable information experience.' By broadcasting digest videos produced by 'BizPot' on 'TOKYO PRIME,' IRIS will further strengthen its 'middle-funnel specialized' communication design, supporting everything from initial awareness to comparison and understanding.

### Background

In recent years, corporate marketing has moved beyond simple awareness via ads; fostering 'customer understanding' during the comparison phase is increasingly critical. For high-value goods and B2B services, communication must shift from 'vaguely knowing' to 'deeply understanding and trusting' the service value.

However, long-form corporate content often faces high barriers to viewership, highlighting the importance of using media that reaches consumers naturally during their daily commute.

'BizPot' was launched as a solution to these middle-funnel challenges. It is a 'hybrid program specialized for secondary use' that spans terrestrial radio, YouTube, and offline ads (taxis, elevators, etc.). By designing content with secondary use in mind, it builds a communication flow that deepens service understanding in stages.

'TOKYO PRIME' leverages the taxi mobility space under the concept of '18 minutes to meet the unseen PRIME,' providing passengers with special products, events, and information. Its use has expanded recently into business-oriented content and corporate branding.

This partnership combines TOKYO PRIME's touchpoint capabilities in daily life with BizPot's content designed specifically for the comparison stage, more effectively supporting corporate middle-funnel strategies.

### 'BizPot'—A Hybrid Program Specialized for Secondary Use

'BizPot' is a business talk show produced by ohpner. It invites industry leaders and experts to discuss market changes, corporate challenges, and upcoming business trends.

Designed for integrated distribution across terrestrial radio, YouTube, and offline ads (taxis, elevators, etc.), this hybrid program allows for flexible, long-term media deployment from a single production through a flat-rate model.

### Partnership Overview

- Scope: Broadcasting 'BizPot' digest videos on taxi media 'TOKYO PRIME'.
- Target: Taxi media 'TOKYO PRIME'.
- Start Date: June 1, 2026.

Under the corporate vision of 'providing new opportunities for people and industries through PRIME MEDIA,' IRIS aims to deliver a better passenger experience.