In-Taxi Program "Himitsu no PRIME" Enters 3rd Year! 50 Wrapped Taxis Featuring MC "Ravi-san" Design to Run in Tokyo
IRIS Corporation, operator of Japan's largest taxi media "TOKYO PRIME," announced that to commemorate the 3rd anniversary of its in-taxi program "Himitsu no PRIME," 50 wrapped taxis featuring the program's MC character "Ravi-san" will begin operating in Tokyo from May 11, 2026. This initiative allows the program's world to be enjoyed even on the streets.
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- 📰 Published: May 7, 2026 at 20:00
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## Press Release Information
Title: In-Taxi Program "Himitsu no PRIME" Enters 3rd Year! 50 Wrapped Taxis Featuring MC "Ravi-san" Design to Run in Tokyo
Subtitle:
Company Name:
Industry:
Body (first 8000 characters): IRIS Corporation (Headquarters: Minato-ku, Tokyo; Representative Directors: Takuya Manai, Teppei Toda; hereinafter IRIS), which operates Japan's largest (*) taxi media "TOKYO PRIME," announced that to commemorate the 3rd anniversary of its in-taxi program "Himitsu no PRIME," 50 wrapped taxis (Taxiseal) featuring the program's MC character "Ravi-san" will begin operating in Tokyo from Monday, May 11, 2026.
■ Special Vehicles Commemorating the 3rd Anniversary of "Himitsu no PRIME" to Roam the Streets of Tokyo
"Himitsu no PRIME," which has delivered timely information on the theme of "secret stories" that can only be heard from luxurious guests in the private space of a taxi, has now reached its 3rd year since its broadcast began. To commemorate this, special vehicles featuring the program's familiar MC character "Ravi-san" prominently designed on the body will appear. These chic "Taxiseal" designs, based on the program's image colors, will operate in limited numbers of 50, mainly in key areas of Tokyo. You can enjoy the world of "Himitsu no PRIME" more closely, not only inside the taxi but also on the streets.
【Operation Overview】
- Start Date: Monday, May 11, 2026 - Monday, August 10, 2026
- Number of Vehicles: 50 (in Tokyo)
◼️ What is "Himitsu no PRIME"?
It is a 1-minute "secret story information program" where the main character "Ravi-san" and guests secretly share things and events they are currently interested in but didn't want to tell others, offering hints on how to become a good adult. The "secret things" learned from the appearing guests are secretly delivered only to those riding in the taxi.
- Program Name: Himitsu no PRIME
Guests change monthly, and content changes weekly.
- Distribution Method: Taxi Digital Signage
Number of installed units: 71,000 (25,500 in Tokyo), Area: 36 prefectures nationwide
- Official YouTube: https://www.youtube.com/channel/UC_JITiRRMJtc3_YDw5KhZYA
(Archived on this official channel after the distribution period ends.)
- Official Website: https://www.tokyo-prime.jp/contents-gallery/
(Archived on this official website after the distribution period ends.)
◼️ Who is Ravi-san?
Ravi-san is a sparkling adult rabbit who loves good adults, is keen on stories about things and events told by good adults, or rather, has an ear for them. With a straightforward and frank personality, Ravi-san usually keeps their ears down quietly but perks them up and eagerly listens to interesting secret stories. Ravi-san's official X (@loveesan_0401): https://x.com/loveesan_0401
IRIS upholds the corporate vision of "Creating new opportunities for people and industries with PRIME MEDIA" and will continue to deliver better riding experiences to taxi users through PRIME MEDIA.
■ Taxiseal (https://www.taxiseal.jp/)
"Taxiseal," operated by IRIS Corporation, began sales in August 2022. It is a new OOH advertising service that allows for cheap, fast, and easy visualization of effects for highly visible taxi wrapping advertisements running in urban areas.
Media kits for July-December 2026 were released on April 28 (Tuesday).
July-December 2026 Media Kit
■ TOKYO PRIME (https://www.tokyo-prime.jp/)
"TOKYO PRIME," operated by IRIS Corporation, is Japan's largest (*) taxi media, primarily broadcast on rear-seat tablets installed in taxis that can be called with the 'GO' app. As of April, the number of installed signage units has expanded to 71,000 (25,500 in Tokyo), covering 36 prefectures nationwide. With the concept of "18 minutes to encounter an unseen PRIME," it delivers content that condenses "PRIME serendipity," such as encounters with special things, events, and information that only taxi passengers can experience.
* Compared to the number of units stated in the media kits of various taxi media companies. As of May 2026.
■ IRIS Corporation (https://www.iris.inc/company)
IRIS Corporation was established in June 2016 as a joint venture between GO Inc. and FreakOut Holdings, Inc., and develops signage media and sells advertising by combining mobility and ad technology. With the corporate vision of "Creating new opportunities for people and industries with PRIME MEDIA," it aims to provide new opportunities for people and industries through media.
Title: In-Taxi Program "Himitsu no PRIME" Enters 3rd Year! 50 Wrapped Taxis Featuring MC "Ravi-san" Design to Run in Tokyo
Subtitle:
Company Name:
Industry:
Body (first 8000 characters): IRIS Corporation (Headquarters: Minato-ku, Tokyo; Representative Directors: Takuya Manai, Teppei Toda; hereinafter IRIS), which operates Japan's largest (*) taxi media "TOKYO PRIME," announced that to commemorate the 3rd anniversary of its in-taxi program "Himitsu no PRIME," 50 wrapped taxis (Taxiseal) featuring the program's MC character "Ravi-san" will begin operating in Tokyo from Monday, May 11, 2026.
■ Special Vehicles Commemorating the 3rd Anniversary of "Himitsu no PRIME" to Roam the Streets of Tokyo
"Himitsu no PRIME," which has delivered timely information on the theme of "secret stories" that can only be heard from luxurious guests in the private space of a taxi, has now reached its 3rd year since its broadcast began. To commemorate this, special vehicles featuring the program's familiar MC character "Ravi-san" prominently designed on the body will appear. These chic "Taxiseal" designs, based on the program's image colors, will operate in limited numbers of 50, mainly in key areas of Tokyo. You can enjoy the world of "Himitsu no PRIME" more closely, not only inside the taxi but also on the streets.
【Operation Overview】
- Start Date: Monday, May 11, 2026 - Monday, August 10, 2026
- Number of Vehicles: 50 (in Tokyo)
◼️ What is "Himitsu no PRIME"?
It is a 1-minute "secret story information program" where the main character "Ravi-san" and guests secretly share things and events they are currently interested in but didn't want to tell others, offering hints on how to become a good adult. The "secret things" learned from the appearing guests are secretly delivered only to those riding in the taxi.
- Program Name: Himitsu no PRIME
Guests change monthly, and content changes weekly.
- Distribution Method: Taxi Digital Signage
Number of installed units: 71,000 (25,500 in Tokyo), Area: 36 prefectures nationwide
- Official YouTube: https://www.youtube.com/channel/UC_JITiRRMJtc3_YDw5KhZYA
(Archived on this official channel after the distribution period ends.)
- Official Website: https://www.tokyo-prime.jp/contents-gallery/
(Archived on this official website after the distribution period ends.)
◼️ Who is Ravi-san?
Ravi-san is a sparkling adult rabbit who loves good adults, is keen on stories about things and events told by good adults, or rather, has an ear for them. With a straightforward and frank personality, Ravi-san usually keeps their ears down quietly but perks them up and eagerly listens to interesting secret stories. Ravi-san's official X (@loveesan_0401): https://x.com/loveesan_0401
IRIS upholds the corporate vision of "Creating new opportunities for people and industries with PRIME MEDIA" and will continue to deliver better riding experiences to taxi users through PRIME MEDIA.
■ Taxiseal (https://www.taxiseal.jp/)
"Taxiseal," operated by IRIS Corporation, began sales in August 2022. It is a new OOH advertising service that allows for cheap, fast, and easy visualization of effects for highly visible taxi wrapping advertisements running in urban areas.
Media kits for July-December 2026 were released on April 28 (Tuesday).
July-December 2026 Media Kit
■ TOKYO PRIME (https://www.tokyo-prime.jp/)
"TOKYO PRIME," operated by IRIS Corporation, is Japan's largest (*) taxi media, primarily broadcast on rear-seat tablets installed in taxis that can be called with the 'GO' app. As of April, the number of installed signage units has expanded to 71,000 (25,500 in Tokyo), covering 36 prefectures nationwide. With the concept of "18 minutes to encounter an unseen PRIME," it delivers content that condenses "PRIME serendipity," such as encounters with special things, events, and information that only taxi passengers can experience.
* Compared to the number of units stated in the media kits of various taxi media companies. As of May 2026.
■ IRIS Corporation (https://www.iris.inc/company)
IRIS Corporation was established in June 2016 as a joint venture between GO Inc. and FreakOut Holdings, Inc., and develops signage media and sells advertising by combining mobility and ad technology. With the corporate vision of "Creating new opportunities for people and industries with PRIME MEDIA," it aims to provide new opportunities for people and industries through media.