IRIS Data Lab to Host 'Regional Specialty Marketing Summit 2026' Online on June 24

IRIS Data Lab (Headquarters: Minato-ku, Tokyo; CEO: Noriaki Adachi; hereinafter "IRIS Data Lab") will host an online event titled "Regional Specialty Marketing Summit 2026: Delivering from Production Areas to All of Japan" on June 24, 2026 (Wednesday), from 10:00 to 13:30. The event targets producers, local businesses, municipal officials, support companies, and e-commerce personnel involved in the marketing and sales of regional specialties. Participation is free, but advance registration is required. The event will be held entirely online using the FanGrowth delivery tool.

Under the theme of "Sales Strategies to Reach Consumers and Remain Chosen," this summit aims to educate participants on how to deliver refined local specialty products to consumers and nurture them into continuously selected goods. Specialists in each field will explain nine sales strategies directly linked to online sales growth, including LINE engagement, Furusato Nozei (hometown tax donation), Rakuten Ichiba, in-house e-commerce, UI/UX, payments, SEO, and SNS.

While many attractive products exist in local regions filled with the creators' thoughts and skills, the challenge remains that their value is not fully conveyed unless the "method of delivery" and "selling approach" are designed. Therefore, this summit goes beyond mere sharing of sales promotion know-how and introduces essential sales strategies from multifaceted perspectives to properly translate and deliver regional aspirations to the entire country.

This summit is aimed at a wide range of individuals conscious of challenges in market development and sales expansion, such as producers and farmers wanting to deliver particular products to more consumers, local businesses aiming for regional brand establishment or national/international expansion, municipal officials working on Furusato Nozei or creating a relationship population, agencies supporting market expansion, and e-commerce management personnel.

[Background of the Event]
In selling regional specialties, a perspective that consistently designs the entire process from awareness acquisition to purchasing paths and repeat promotion is indispensable. However, many challenges exist in the field in a dispersed manner, such as how to choose sales channels, information dissemination, e-commerce site design, mall utilization, CRM, payments, and attraction measures, with limited opportunities for systematic learning. By sharing concrete expertise from practitioners in each field, this event provides hints for regional businesses to build a "mechanism to be continuously chosen."

[Event Features]
The summit features an opportunity to learn across major channels and measures necessary for selling regional specialties. The configuration allows participants to organize and grasp practical themes in one day, ranging from repeat fostering through LINE, flow design starting with Furusato Nozei, store construction on Rakuten Ichiba, UI/UX improvement of in-house e-commerce, strategy design unique to specialty e-commerce, use of cashless payments, attraction through SEO, to SNS management.

[Program]
10:05–10:20 Session 01 | Opening Talk (IRIS Data Lab CEO Noriaki Adachi)
10:20–10:40 Session 02 | LINE (IRIS Data Lab Executive Officer Yuki Nakamura): LINE engagement strategy
10:40–11:00 Session 03 | Furusato Nozei (WUUZY Marketing Team Leader Tsuyoshi Iizuka): Regional Revitalization x E-commerce Strategy
11:00–11:10 Break
11:10–11:30 Session 04 | Rakuten Mall (Macroji Executive Officer Ryosuke Aoyagi): Rakuten store construction methods
11:30–11:50 Session 05 | In-house E-commerce x UI/UX (Korekara Coach Shusaku Uchida): E-commerce design
11:50–12:10 Session 06 | In-house E-commerce x Specialties (GMO MakeShop Kazuo Takahashi): Reverse thinking in specialty e-commerce
12:10–12:30 Session 07 | Payments (DG Financial Technology Daisuke Maekawa): Latest cashless utilization techniques