The Definitive Edition of 'Store DX' to Overcome Soaring Prices and Labor Shortages. Webinar to Support Physical Stores in Maximizing Sales through Analog x Digital, Held on May 27th

IRIS Data Lab Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Noriaki Adachi), which provides the LINE-based EC platform "Atouch," will hold a joint webinar with DEECH Inc., a specialist in area marketing, and WeBridge Inc., an expert in MEO (Google Maps optimization), for restaurant and retail store owners. The webinar, titled "Three Golden Rules for 'Maximizing Sales' ~Posting, MEO, and LINE Utilization Techniques~," will be held on Wednesday, May 27, 2026.

**Background of the Event: "Unfragmented" Marketing Required for Physical Stores in 2026**

Amid rising prices and increasing labor costs putting pressure on management, suppressing new customer acquisition costs and improving repeat customer rates are critical issues for restaurants and retailers. However, in practice, many cases involve fragmented data and customer touchpoints, with efforts limited to single measures such as "just distributing flyers" or "just updating social media."

This seminar will unveil an "end-to-end, sales maximization strategy" for physical stores to survive, which involves expanding recognition through analog methods (posting), encouraging store visits via Google Maps (MEO), and converting customers into assets using LINE.

**Seminar Overview**

Title: [Must-see for Restaurant & Retail Store Owners] "Three Golden Rules for 'Maximizing Sales' ~Posting, MEO, and LINE Utilization Techniques~"

Date & Time: Live Streaming: Wednesday, May 27, 2026, 16:00 - 17:15

Archive Streaming: Thursday, May 28, 11:00 / 18:00, Friday, May 29, 15:00

Format: Online (Zoom, etc.)

Participation Fee: Free

▼ Click here to apply (free) ▼

**Recommended for EC managers facing these challenges:**

* Those who want to improve the cost-effectiveness of customer acquisition. * Those who are implementing flyers and web measures but feel inconsistent results. * Those who want to increase store visits via Google Maps. * Those who have challenges with acquiring repeat customers or implementing re-visit measures. * Those who want to utilize LINE and DX but have not organized their priorities. * Owners and store managers who want to improve the accuracy of business decisions and increase measures to boost sales.

**Program & Speaker Introduction**

**[Part 1] DEECH Inc.: Trade Area Analysis x Posting**

"The Courage to Decide 'Where Not to Distribute'": The secret to dramatically increasing response rates based on data, moving beyond indiscriminate distribution.

Optimizing Limited Budgets: Highly efficient posting techniques derived from trade area analysis that small and medium-sized stores should master.

**Kota Suzuki, Marketing Strategy Department, DEECH Inc.**

Previously an SE in financial system development. Joined DEECH Inc. in 2022 as a Marketing Director. Primarily responsible for trade area analysis, web advertising operation/planning, and LP production. Has experience supporting fitness, food and beverage, cram schools, and recruitment sectors. Also plans and speaks at over 50 seminars annually, sharing success stories and know-how in area marketing.

**[Part 2] WeBridge Inc.: MEO (Google Maps Optimization)**

The Strongest Customer Acquisition Tool Starting from 0 Yen: "Why do we lose to the store next door?" Google Business Profile management techniques to become the chosen store.

Psychological Design to Encourage Visits: How to strategically utilize reviews, photos, and information updates to overwhelmingly beat competitors during the consideration phase.

**Tamaki Amano, WEB Marketing Department, WeBridge Inc.**

After joining WeBridge Inc., assigned to the WEB Marketing Department. Through MEO measures, SNS advertising, and SEO web marketing services, has resolved customer acquisition issues for over 300 companies nationwide, mainly clinics and dental offices. Continues to conduct seminars for companies still struggling with customer acquisition and promotes services as a consultation window for web-related matters.

**[Part 3] IRIS Data Lab Inc.: LINE x Revenue Base Construction**

Graduating from "Visit-only" Relationships: Designing a lead flow to build a "second revenue pillar" that does not solely rely on in-store sales, utilizing LINE-based EC.

Automating Repeat Purchases: LINE utilization techniques to encourage re-visits and re-purchases, building a system to accumulate sales without relying on advertising costs.

**Katsuhiko Kaneko, Atouch Business Unit Marketing Unit Manager, IRIS Data Lab Inc.**

Has been consistently involved in the WEB marketing industry since 2003. Has extensive experience in advertising, design, and CRM, and is currently responsible for Atouch's advertising strategy design and information dissemination. His strength lies in a unique design methodology that naturally empathizes with the reader's emotions through words and composition, leading to action, and flexibly adapts to the rapidly changing WEB industry.

**What you will gain from this webinar:**

* The concept of posting that increases response rates based on trade area analysis. * "Just widely