[Free / Online] E-commerce LTV is Determined 'Outside the Mall' ~Concepts of Customer Behavior Design Connecting Advertising, SNS, and Customer Support~
IRIS Data Lab and three other companies will co-host a free online seminar on April 16, 2026, explaining strategies outside E-commerce malls to improve LTV and brand loyalty.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 16:30
- 🔍 Collected: April 6, 2026 at 08:00
- 🤖 AI Analyzed: April 21, 2026 at 03:02 (355h 2m after Collected)
IRIS Data Lab Inc. (Headquarters: Minato-ku, Tokyo; CEO: Noriaki Adachi), in co-sponsorship with Maclogi Inc., Synergyle Inc., and PLAN-B Inc., will hold a free online seminar titled 'E-commerce LTV is Determined "Outside the Mall" ~Concepts of Customer Behavior Design Connecting Advertising, SNS, and Customer Support~' starting at 13:00 on Thursday, April 16, 2026.
## Planning Background: True Brands Cannot be Built on Points and Discounts Alone
Towards an E-commerce site that continues to be chosen even at full price, without relying on price appeals such as sales and coupons. In this seminar, the four companies will jointly explain specific know-how to achieve 'brand-name buying' and 'LTV (Life Time Value) improvement' by connecting advertising, SNS, influencers, CRM, and customer support with a 'line' and optimizing the contact experience outside the mall.
## Seminar Overview
Seminar Name: E-commerce LTV is Determined 'Outside the Mall' ~Concepts of Customer Behavior Design Connecting Advertising, SNS, and Customer Support~
Date & Time: Thursday, April 16, 2026, 13:00 - 15:00
Format: Online Zoom *Viewing URL will be provided after registration
Participation Fee: Free
Application: Please apply from the URL below
## Recommended for E-commerce Managers with these Challenges
- Feeling limits to full-price sales and profit improvement, as sales do not rise without holding sales or issuing coupons.
- Exhausted by price competition because strengths other than price are difficult to convey through in-mall measures alone.
- Measures such as advertising, SNS, and CRM are disjointed and do not lead to LTV improvement.
- Want to break away from securing short-term sales and build an operational structure that leads to fan creation and repeat business.
## Program & Speaker Introduction
13:00-13:30
Kohei Akamatsu
Executive Vice President, Maclogi Inc.
He will explain the overall design in E-commerce strategy and the importance of outside-mall measures based on Maclogi's extensive support track record.
13:30-14:00
Yuki Nakamura
Executive Officer, Atouch Business Division Sales Unit Manager, IRIS Data Lab Inc.
'Optimization of Customer Support and Post-Purchase Experience Utilizing LINE'
Supporting everything from designing customer contact points to optimizing the purchasing experience utilizing LINE official accounts. In this seminar, LY Corporation's technology partner...
## Planning Background: True Brands Cannot be Built on Points and Discounts Alone
Towards an E-commerce site that continues to be chosen even at full price, without relying on price appeals such as sales and coupons. In this seminar, the four companies will jointly explain specific know-how to achieve 'brand-name buying' and 'LTV (Life Time Value) improvement' by connecting advertising, SNS, influencers, CRM, and customer support with a 'line' and optimizing the contact experience outside the mall.
## Seminar Overview
Seminar Name: E-commerce LTV is Determined 'Outside the Mall' ~Concepts of Customer Behavior Design Connecting Advertising, SNS, and Customer Support~
Date & Time: Thursday, April 16, 2026, 13:00 - 15:00
Format: Online Zoom *Viewing URL will be provided after registration
Participation Fee: Free
Application: Please apply from the URL below
## Recommended for E-commerce Managers with these Challenges
- Feeling limits to full-price sales and profit improvement, as sales do not rise without holding sales or issuing coupons.
- Exhausted by price competition because strengths other than price are difficult to convey through in-mall measures alone.
- Measures such as advertising, SNS, and CRM are disjointed and do not lead to LTV improvement.
- Want to break away from securing short-term sales and build an operational structure that leads to fan creation and repeat business.
## Program & Speaker Introduction
13:00-13:30
Kohei Akamatsu
Executive Vice President, Maclogi Inc.
He will explain the overall design in E-commerce strategy and the importance of outside-mall measures based on Maclogi's extensive support track record.
13:30-14:00
Yuki Nakamura
Executive Officer, Atouch Business Division Sales Unit Manager, IRIS Data Lab Inc.
'Optimization of Customer Support and Post-Purchase Experience Utilizing LINE'
Supporting everything from designing customer contact points to optimizing the purchasing experience utilizing LINE official accounts. In this seminar, LY Corporation's technology partner...