IRIE OFFICE LLC (Airi Office) has launched marketing and corporate liaison operations for ZUDDHA LOTUS YOGA SCHOOL, a learning and practice space that transmits traditional yoga wisdom and practices to the modern world. Through yoga, meditation, yogic vegetarianism, natural architecture, and eco-village building, the school fosters harmony between people and nature.
In recent years, as interest in well-being and sustainability grows, the criteria for choosing products and services have expanded beyond 'price' and 'function' to include alignment with personal values.
ZUDDHA LOTUS YOGA SCHOOL is not just a yoga school. It is a community that practices and shares a lifestyle in which people and nature live in harmony, through yoga, meditation, yogic vegetarianism, natural architecture, and community building.
Going forward, IRIE OFFICE will connect ZUDDHA LOTUS YOGA SCHOOL's worldview and community with businesses, taking full responsibility for planning, sales, and project management in areas such as wellness, sustainability, SDGs, employee training, and product development.
Saraswati Dome (currently under construction)
About Sri Ashram
Currently, in Kawachi Town, Kumamoto City (Kinpusen), construction is underway for 'Sri Ashram,' a yoga-based residential facility where people practice living in harmony with nature. Sri Ashram is a space for learning and practice that nurtures harmony between humans and nature, helping individuals align mind and body and reconnect with their true selves through yoga, meditation, yogic vegetarianism, and natural architecture.
Here, well-being and sustainability are not merely theoretical concepts but are practiced in daily life, allowing participants to experience their value firsthand. *Yogic vegetarianism (plant-based diet excluding meat, fish, eggs, and the five pungents)
Facilities at Sri Ashram
・Brahma Dome (completed in 2022)
・Saucha Sanctuary (scheduled completion in 2026)
・Saraswati Dome (under construction)
・Outdoor Kitchen
・Outdoor Deck
We are creating spaces where people can experience coexistence with nature through architecture and spatial design that harmonizes with the natural environment.
Outdoor Kitchen
Outdoor Deck
Our Vision for Co-Creation with Companies
We view our relationship with companies not as mere sponsorship or advertising, but as a partnership to co-create new culture through shared values.
[Value We Offer to Companies]
・Enhancing brand value within wellness and sustainability contexts
・Creating authentic touchpoints with values-driven consumers
・Producing worldview-rich content for use in SNS and PR
・Application in employee well-being and SDGs/CSR initiatives
・Building communities centered on empathy and resonance
Examples of Co-Creation Projects with Companies
Food and Delivery Service Companies
At Sri Ashram, develop yogic vegetarian recipes using your products, and produce photos, videos, and SNS content. This allows you to communicate your product value within the context of a lifestyle that coexists with nature.
Organic ingredient-focused yogic vegetarian plate
Construction Companies and Building Material Manufacturers
Promote sustainable architecture and lifestyles through facility development using natural and earthbag construction methods.
These can also be utilized for employee training, team building, and SDGs/CSR activities.
Travel Agencies, Training Providers, and Educational Organizations
Design training and residential programs combining yoga, meditation, yogic vegetarianism, and eco-village building.
These programs can be deployed for corporate training, educational trips, and wellness retreats.
Wellness and Sustainable Brands
Co-create and communicate your brand's worldview through retreats, workshops, product experiences, recipe development, photo/video production, and SNS content creation.
Yoga practice scene
For all initiatives, we can flexibly plan and implement based on your needs:
・Information dissemination via SNS and PR
・Customer-facing events and experiential programs
・Application in SDGs/CSR initiatives
・Employee and educational training
・Joint product development
About ZUDDHA LOTUS YOGA SCHOOL
ZUDDHA LOTUS YOGA SCHOOL is a yoga school and community founded by Canadian yogi Waylon Belding.
Based on ancient Indian traditional yoga teachings, it combines meditation, pranayama, asana, philosophy, and kirtan to practice and share a 'sustainable yogic lifestyle.'
Currently, the school operates yoga retreats, TTC (Yoga Teacher Training Courses), and workshops across Japan and overseas.
https://www.zuddhalotusyogaschool.com/
About IRIE OFFICE LLC
IRIE OFFICE LLC is a company that plans and produces projects leveraging Shonan's content and communities.
① Beach Initiatives (in collaboration with the Shonan Beach Association)
Conducted numerous beach promotions in the Shonan area for brands such as Nivea, Essential, Del Monte, Shin Ramyun, Buldak, and Lenovo.
② Marine Environmental Initiatives (in collaboration with NPO Shonan Vision Research Institute)
Collaborating with major travel agencies and educational content/service providers to plan and implement 'employee and educational training programs on SDGs using Shonan beaches as a field.'
③ Wellness Initiatives (in collaboration with SHONAN BEACH YOGA)
Promoting wellness content planning, operation, and co-creation projects with companies in the Shonan area, including 'MORNING BEACH YOGA' held at the Zushi Film Festival.
④ Wellness and Sustainability Initiatives (in collaboration with ZUDDHA LOTUS YOGA SCHOOL)
Handling marketing and corporate liaison for ZUDDHA LOTUS YOGA SCHOOL, a space for learning and practice that fosters harmony between humans and nature through yoga, meditation, yogic vegetarianism, natural architecture, and eco-village building. Actively planning and promoting brand co-creation and experiential projects in the wellness and sustainability sectors.
Contact
IRIE OFFICE LLC (Airi Office)
Contact: Irie
kenji@irie-office.jp
090-9851-0131
FACT BOX
- Source: PR TIMES
- Category: Partnership