Hosting an Intent Data Utilization Webinar to Turn Pre-Inquiry Signs of Interest into Results

Bridge Process Technology Inc. (Headquarters: Setagaya-ku, Tokyo; President: Atsushi Obana), a subsidiary of Bridge International Group Inc. (Headquarters: Setagaya-ku, Tokyo; Chairman and CEO: Yusei Yoshida), will co-host a webinar for BtoB companies titled 'Utilizing "Intent Data" to Drive the Revenue Process' with Geolocation Technology Inc. (Headquarters: Mishima, Shizuoka; President: Keisuke Yamamoto) on Wednesday, May 20, 2026. This webinar will explain how to capture signs of corporate interest from pre-inquiry web behavior and utilize them in the collaboration of sales, marketing, and inside sales.

Background: Changes in BtoB Purchasing Behavior and Field Challenges

BtoB purchasing behavior is shifting towards a model where comparison and consideration proceed well before inquiries or meetings take place. Meanwhile, many companies still face on-the-ground challenges such as, 'We can acquire leads but struggle to convert them into meetings,' 'It is hard for sales to see which companies to pursue and when to contact them,' and 'We have MA and CRM systems, but our data is fragmented.'

In reality, even if behavioral data on websites is captured, many companies fail to achieve results because they lack a proper design for prioritization, nurturing, and sales alignment. We planned this webinar to address these practical challenges. Starting with 'intent data,' which indicates a company's signs of interest, the theme will cover how to connect everything from data acquisition to utilization design and operational improvement.

Webinar Overview

Title: Utilizing 'Intent Data' to Drive the Revenue Process Date and Time: Wednesday, May 20, 2026, 12:00-12:35 Format: Online broadcast (Pre-recorded, broadcasted on the day) Fee: Free Capacity: 100 participants Target Audience: BtoB Marketers, Inside Sales Representatives, Sales Planning/Promotion, RevOps Managers, ABM Managers, CRM/MA Utilization Managers Registration URL: https://bridge-g.com/seminar/intent-data-revenue-process-webinar/

About the Speakers

Atsushi Obana President, Bridge Process Technology Inc. Specializing in BtoB marketing strategy, sales process design, and CRM implementation support, he engages in designing the division of labor between sales and marketing and supporting its execution. He will speak from the perspective of operational design, translating intent data into on-the-ground actions.

Yuji Yamada General Manager, Sales Department, Geolocation Technology Inc. As the sales head for in-house services including 'Dokodoko JP,' he supports the utilization of corporate web access data. He will explain the concept of tracking anonymous web behavior on a company basis and applying it to practical business.

About the Program

The webinar will first outline the changes in BtoB purchasing behavior and the necessity of capturing pre-inquiry interest signs. Next, it will introduce how corporate web access obtained through Geolocation Technology's 'Dokodoko JP' can be grasped, visualizing which companies are viewing which pages and when.

In the second half, we will detail how to actually utilize that data. Key discussion points include identifying priority targets, reactivating dormant and existing leads, improving the precision of ABM measures, data linkage allowing sales and marketing to make judgments based on common metrics, and how to start small with one purpose, one department, and one integration partner. This content is designed to be highly practical for those wanting to organize what their company should tackle first after viewing.

Post-Viewing Information

We plan to offer guidance on individual consultations and utilization discussions after the viewing. In individual consultations, we can start by organizing your current challenges. The discussions will cover everything up to how to connect the acquired data to actual results, serving as a trigger to advance considerations aligned with your company's specific issues.

[Bridge Process Technology Inc. Company Profile] Company Name: Bridge Process Technology Inc. URL: https://bridge-g.com/process-technology/ Headquarters: 19F Carrot Tower, 4-1-1 Taishido, Setagaya-ku, Tokyo Representative: Atsushi Obana, President Business Description: Consulting / Technology / Operations regarding revenue processes

[Geolocation Technology Inc. Company Profile] Company Name: Geolocation Technology Inc. URL: https://www.geolocation.co.jp/ Headquarters: 4F Arthur First Bldg, 18-22 Ichibancho, Mishima, Shizuoka