Panasonic's Yasuyuki Higuchi Appointed Senior Advisor to Bridge International Group
Bridge International Group announced on April 1, 2026, the appointment of Mr. Yasuyuki Higuchi, former President of Panasonic Connect, as a Senior Advisor. Mr. Higuchi's extensive management experience from IT and major Japanese companies will accelerate the group's B2B sales growth support and enhance corporate value.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 22, 2026 at 03:08 (496h 52m after Collected)
Bridge International Group Co., Ltd. (Headquarters: Setagaya-ku, Tokyo; Chairman and CEO: Yasumasa Yoshida; hereinafter "Bridge"), which provides sales growth support for B2B companies, announced that it has signed an advisory agreement with Mr. Yasuyuki Higuchi (former Representative Director, Executive Officer, and President of Panasonic Connect Co., Ltd.) as of April 1, 2026.
Mr. Higuchi possesses experience leading growth as a top executive at foreign-affiliated IT companies such as HP Japan and Microsoft Japan, combined with a track record of large-scale organizational transformation at major Japanese companies like Daiei and Panasonic HD.
By welcoming Mr. Higuchi, who has abundant knowledge, experience, and network in corporate management, and receiving his advice on mid-term business strategies, we will maximize the strengths of our group and accelerate sales growth support for B2B companies. This will enable us to achieve further enhancement of our group's corporate value.
### Yasuyuki Higuchi's Profile
1980: Joined Matsushita Electric Industrial Co., Ltd.
1992: Joined Boston Consulting Group
1994: Joined Apple Computer
1997: Joined Compaq Computer (now HP Japan)
2003: Appointed President and Representative Director of HP Japan
2005: Appointed President and Representative Director of Daiei Inc.
2007: Appointed Representative Executive Officer and Chief Operating Officer of Microsoft Japan Co., Ltd.
2008: Appointed Representative Executive Officer and President of Microsoft Japan Co., Ltd. and Corporate Vice President of Microsoft Corporation (US Headquarters)
2015: Appointed Chairman of Microsoft Japan Co., Ltd.
2017: Appointed Senior Managing Executive Officer and President of Connected Solutions Company, Panasonic Corporation
2017: Appointed Representative Director and Senior Managing Executive Officer of Panasonic Corporation
2022: Appointed Chairman of Blue Yonder Japan Co., Ltd.
2022: Appointed Representative Director, Executive Officer, President and CEO of Panasonic Connect Co., Ltd.
2026: Appointed Representative of Office Higuchi
## Bridge International Group Company Information
**Bridge International Group Co., Ltd. (Holding Company)**
Responsible for overall group strategy formulation and allocation of management resources.
Mr. Higuchi possesses experience leading growth as a top executive at foreign-affiliated IT companies such as HP Japan and Microsoft Japan, combined with a track record of large-scale organizational transformation at major Japanese companies like Daiei and Panasonic HD.
By welcoming Mr. Higuchi, who has abundant knowledge, experience, and network in corporate management, and receiving his advice on mid-term business strategies, we will maximize the strengths of our group and accelerate sales growth support for B2B companies. This will enable us to achieve further enhancement of our group's corporate value.
### Yasuyuki Higuchi's Profile
1980: Joined Matsushita Electric Industrial Co., Ltd.
1992: Joined Boston Consulting Group
1994: Joined Apple Computer
1997: Joined Compaq Computer (now HP Japan)
2003: Appointed President and Representative Director of HP Japan
2005: Appointed President and Representative Director of Daiei Inc.
2007: Appointed Representative Executive Officer and Chief Operating Officer of Microsoft Japan Co., Ltd.
2008: Appointed Representative Executive Officer and President of Microsoft Japan Co., Ltd. and Corporate Vice President of Microsoft Corporation (US Headquarters)
2015: Appointed Chairman of Microsoft Japan Co., Ltd.
2017: Appointed Senior Managing Executive Officer and President of Connected Solutions Company, Panasonic Corporation
2017: Appointed Representative Director and Senior Managing Executive Officer of Panasonic Corporation
2022: Appointed Chairman of Blue Yonder Japan Co., Ltd.
2022: Appointed Representative Director, Executive Officer, President and CEO of Panasonic Connect Co., Ltd.
2026: Appointed Representative of Office Higuchi
## Bridge International Group Company Information
**Bridge International Group Co., Ltd. (Holding Company)**
Responsible for overall group strategy formulation and allocation of management resources.