[Generation Survey Report 2026] In an Age Where Consumers Disappear, Can Your Brand Survive? Free Webinar Announcement

Ipsos, one of the world's largest market research companies (Japan office: Minato-ku, Tokyo; Representative Director: Shunichi Uchida), will hold a free webinar titled '[Generation Survey Report 2026] In an Age Where Consumers Disappear, Can Your Brand Survive?' on Thursday, July 2, at 11:00 AM.

Japan's total fertility rate is 1.15, and the proportion of the population aged 65 and over is 30%. The Ipsos Generation Survey Report 2026 illustrates the fact that an era of 'shrinking consumer numbers' is definitely arriving. Traditional growth models based on population increase are no longer viable. However, it is within this change that new growth opportunities lie.

The report identifies consumers in the era of population decline within two economic spheres: 1. Dormant Economy: The elderly population who possess funds but have stagnant consumption. 2. Endurance Economy: The younger to middle-aged population finding it increasingly difficult to participate in the economy.

A uniform message will not resonate with these two groups. Engaging each with the 'appropriate tone' determines brand survival.

In this webinar, we will introduce concrete methods for deepening loyalty to 'not lose diminishing customers' and creative validation to 'deliver resonant messages.' Please join us for this opportunity to face the 'unavoidable reality' of population decline and rethink your brand strategy based on data.