"Expecting from companies" but "Not trusting their words" - Free webinar on June 11 to bridge the trust gap

Ipsos, one of the world's largest market research firms, will host a free webinar on June 11 titled "Expecting from companies but not trusting their words - How to bridge the trust gap." Recent studies show that while 57% of consumers want companies to act immediately on ESG issues, nearly 3 out of 4 distrust corporate messaging. The webinar will explore the paradox of "strategic silence" and demonstrate how rewriting messages to focus on concrete personal benefits rather than abstract promises can boost purchase intent by 71%.