[Latest Pair Ring Trends] Two Personalities Expressed in 'Color'. Why Over 70% of Couples Choose 'Color Coating' for Handmade Pair Rings | Handmade Pair Ring Kobo Smith Keio Plaza Hotel Sapporo Store

Ippo Co., Ltd. (located in Sapporo, Hokkaido), which operates the handmade pair ring specialty store "Kobo Smith Keio Plaza Hotel Sapporo Store", has released its monthly trend (optional popularity ranking) compiled from the latest customer data.

The most notable point in this month's tally is that over 70% (71.2%) of the couples who visited the store chose "color coating." This clearly highlights a new set of values regarding modern pair rings, where couples want to shape their individuality and bond through "their very own colors" that cannot be found in ready-made products.

■ Summary of this Release

1. [Overwhelmingly Top: Expressing Individuality with "Color"]

"Color coating" dominates the top spot at 71.2%, significantly increasing from last month (61.0%). With "oshi-iro" (favorite/support color) and "personal color" being emphasized on social media recently, the trend of seeking unique shades in rings is accelerating.

2. ["Words" Hidden Inside or Subtle "Sparkle"]

"Engraving (49.6%)" and "Stone setting (48.2%)" are closely competing at nearly half. We can see a diversification in expression, whether it is engraving their anniversary and messages, or adding a special sparkle with birthstones.

3. [Embedding a Story into the Design]

"Möbius carving," which means "endless love," has risen in popularity to 24.5% (+3.8 points from last month). An increasing number of couples are embedding feelings they cannot express in words into the design itself.

■ Latest Pair Ring Trends Deciphered from Data

[Popular Options Ranking Results]

1st: Color Coating (71.2%)

2nd: Engraving (49.6%)

3rd: Stone Setting (48.2%)

4th: Möbius Carving (24.5%)

5th: Line Carving (6.5%)

1. Why is "Color (Color Coating)" Overwhelmingly Chosen?

Expanding its support from last month's 61.0%, color coating took first place with an astonishing rate of 71.2%.

The background to this is a strong desire for "intuitive expression of individuality," centered around Generation Z. It is not just about making a simple silver ring; the experience of feeling each other's presence through colors—such as choosing their own "favorite colors," their "couple theme colors," or exchanging colors that represent each other's image—strongly attracts the hearts of young people.

The time spent worrying and discussing "Which color should we choose?" while facing a rich color variation has value in itself as a precious memory of a date (experiential consumption).

2. "Words (Engraving)" or "Sparkle (Stone Setting)". The Bifurcation of "Being Like Us"

"Engraving (49.6%)" in second place and "Stone setting (48.2%)" in third place resulted in an almost even match.

"Engraving" initials or anniversaries on the inside of the ring boasts unwavering popularity as a secret message just for the two of them. On the other hand, "Stone setting," which features birthstones or diamonds, also shows an upward trend at 48.2%, up from last month (45.2%).

This indicates a clear division in how couples express themselves: those who "want to secretly hide their feelings inside" and those who "want to place a special accent where it can be seen." Both are expected to maintain high support as important elements for producing a "special feeling."

3. The "Endless Love" Embedded in Möbius Carving

The fourth place Möbius carving (24.5%) is a design symbolizing an eternal connection that never breaks.

It has steadily increased its share from 20.7% last month, serving as evidence that more couples want their rings to "have a solid meaning or storyline," even if they are accessible pair rings. It is also highly evaluated for the fact that adding just a slight twist to a simple ring gives it a much more sophisticated impression.

■ Customer Voices This Month

Mr. and Ms. K Couple who visited in April

"It was our first time making rings, but from the counseling to the production, it was very polite, and we were able to make them happily! We were also happy that they took pictures of us two!"

■ From Kobo Smith Keio Plaza Hotel Sapporo Store: Future Outlook

This month's data vividly illustrates that pair rings are evolving from mere "matching accessories" to "special proofs packed with the couple's individuality and story." In particular, the overwhelming popularity of color coating can be seen as a movement leading the wave of "personalization" in the future accessory market.

At our workshop, located in a special space on the first floor of the Keio Plaza Hotel Sapporo, you can enjoy making rings along with an extraordinary sense of excitement. We will continue to respond to our customers' desires of "I want a ring like this" with abundant options and reliable craftsman techniques, supporting the creation of the world's only pair ring and memories that will not fade.

About Kobo Smith Sapporo

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