Dai-ichi iPet Launches Ninth “Uchi no Ko HAPPY PROJECT” Content on Dog and Cat Toothbrushing

Dai-ichi iPet Insurance Co., Ltd. (Head office: Koto-ku, Tokyo; President and Representative Director, Executive Officer: Atsuko Yasuda) announced that, starting Wednesday, May 13, 2026, it has released new content titled “Can Dogs and Cats Get Good at Toothbrushing?” as the ninth installment of its “Uchi no Ko HAPPY PROJECT,” which introduces measures to help prevent illness and accidents in dogs and cats. The new content is supervised by a veterinarian specializing in dental and oral diseases. New theme: Uchi no Ko HAPPY PROJECT Vol. 9, “Can Dogs and Cats Get Good at Toothbrushing?” URL: https://www.ipet-ins.com/uchihap/teeth/ Periodontal disease can affect any dog or cat, and some reports indicate that more than 80% of dogs and cats aged three or older suffer from it. While the condition affects a large number of pets, it can also be prevented to some extent through proper toothbrushing. “Can Dogs and Cats Get Good at Toothbrushing?” explains toothbrushing methods clearly through videos. The video steps are divided into detailed stages, allowing owners to practice according to their pet’s current level. Preparation level: Pets that have never practiced having their mouth touched, or dislike having their mouth touched Beginner level: Pets whose mouth can be touched but have not yet started dental care Intermediate level: Pets that can have their teeth cleaned with dental sheets but cannot yet use a toothbrush Advanced level: Pets that can already brush and are aiming for higher-quality care Special level: Pets that have tried many times but given up The content also helps owners better understand the importance of toothbrushing by explaining the causes and risks of periodontal disease. A “Dental Q&A” section answers common questions about dental care, including how to choose dental care products and when to brush. The company hopes this content will help raise awareness of periodontal disease prevention and support the oral health of beloved pets. Themes covered by “Uchi no Ko HAPPY PROJECT” are selected based on diseases that owners should be mindful of preventing and concerns commonly faced by pet owners. Previous installments include: Vol. 1 “Fracture Prevention Measures” (January 2017), Vol. 2 “Foreign Object Ingestion Prevention Measures” (July 2018), Vol. 3 “Affection Balance Diagnosis” (December 2018), Vol. 4 “Skin Trouble and Skincare Measures” (July 2019), Vol. 5 “Recommendation for Spaying and Neutering” (September 2019), Vol. 6 “HAPPY Through Training” (March 2020), Vol. 7 “Preparing for a Happy Senior Life” (April 2021), and Vol. 8 “Food Basics” (April 2023). In addition, “Uchi no Ko Home Medical Encyclopedia,” released in March 2022, allows users to search information on more than 350 injuries and illnesses by disease name or symptoms, with easy-to-understand explanations. Content list: https://www.ipet-ins.com/uchihap/ Through “Uchi no Ko HAPPY PROJECT,” Dai-ichi iPet will continue to expand content that provides accurate knowledge for protecting pets, supporting a lifetime of love for each family’s beloved companion with reliable peace of mind. Dai-ichi iPet Insurance Co., Ltd. Company overview: Address: NBF Toyosu Garden Front, 5-6-15 Toyosu, Koto-ku, Tokyo 135-0061, Japan; Established: May 2004; Representative: Atsuko Yasuda, President and Representative Director, Executive Officer; URL: https://www.ipet-ins.com; Brand message: A lifetime of love for your beloved pet