[AKARUMI] Creating an 'AI-Selected Brand': Unraveling the LLM Black Box | EXPO Presentation Report

At the 'Sales & Digital Marketing Week 2026 Spring', ipe Inc.'s CEO Doi presented on creating brands favored by AI in the LLM era. As tools like ChatGPT and Gemini change how users search, companies must focus on how their brands are recognized, compared, and cited by AI, rather than just traditional search rankings. The presentation highlighted the importance of structuring information for AI citation and introduced 'AKARUMI', a platform to visualize brand exposure in AI search.