Speaking at 'Sales & Digital Marketing Week 2026 Spring' Conference

Event Overview Event Name: Sales & Digital Marketing Week 2026 Spring Organizer: RX Japan Inc. Date & Time: Wednesday, April 8, 2026 – Friday, April 10, 2026 Venue: Tokyo Big Sight East Halls 1-3, 7, 8, West Halls 1-4 Participation Fee: Free

Speaking Overview **Creating a Brand Chosen by AI — Unraveling the Black Box of LLMs —** As search behavior driven by generative AI (LLM) expands, how a company's brand is evaluated by AI is becoming a new competitive axis. However, the criteria by which generative AIs like ChatGPT evaluate brands and information and reflect them in their answers remain a black box. This session will delve into the mechanisms by which generative AI evaluates, deciphering from data, and explain the necessary content design and strategies for a company's brand to be picked up and chosen by AI.

Speaker Profiles **Representative Director Naoya Doi** He was responsible for IT consulting for major electronics manufacturers at SCSK. Subsequently, he engaged in consulting work for large-scale media at a web consulting company. He founded ipe in 2013. Since the early days of the company, he has supported numerous businesses, focusing on large-scale sites, with a total of several hundred projects. He has also led multiple new business developments and is currently promoting product development in the AI domain.

**SaaS Business Division AKARUMI Business Lead Kosuke Umezu** At ipe, he worked as a field sales representative and consultant, handling everything from issue discovery to strategy planning and execution support, primarily for large-scale e-commerce and media sites. He has achieved results such as an 800% increase in session counts. He later held positions such as Sales Group Manager and PM for AI products, gaining experience in a wide range of operations from sales and marketing to product development. He currently serves as the Business Lead for "AKARUMI," overseeing the entire business.

Visitor Registration Register for Sales & Digital Marketing Week 2026 Spring here Please register for the conference from below: 2026年4月8日（水）｜15:40 ～16:20 2026年4月9日（木）｜12:10 ～12:50 2026年4月9日（木）｜15:40 ～16:20 2026年4月10日（金）｜12:10 ～12:50

《Inquiries Regarding This Matter》 Phone: 03-6455-5871 Inquiry Form: https://ipeinc.jp/contact/

What is ipe Inc.? ipe Inc. operates its digital marketing business with strategies that thoroughly consider user behavior and psychology, guided by its corporate mission: "To be a platform (source) for 'ideas' and provide innovation and excitement to society." Currently, the company's business spans areas including SEO/LLMO consulting, content marketing, UI/UX design, and advertising. They have partnered with over 300 customers.

Company Name: ipe Inc. Headquarters: Aoyama Tower Building 5F, 2-24-15 Minamiaoyama, Minato-ku, Tokyo 107-0062 Established: October 2013 Business Description: Web consulting business, media business, advertising business, etc. Corporate Site: https://ipeinc.jp/ Phone: 03-6455-5871