Speaking at 'Sales & Digital Marketing Week 2026 Spring' Conference
ipe Inc. will be speaking at the "Sales & Digital Marketing Week 2026 Spring" conference, held from April 8-10, 2026, at Tokyo Big Sight. Their session, "Creating a Brand Chosen by AI — Unraveling the Black Box of LLMs —," will explore how generative AI evaluates brands and provide strategies for content design to ensure brands are recognized and selected by AI in the evolving search landscape.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 23:52
- 🔍 Collected: April 4, 2026 at 03:30 (3h 37m after Published)
- 🤖 AI Analyzed: April 18, 2026 at 04:04 (336h 33m after Collected)
■Event Overview
Event Name: Sales & Digital Marketing Week 2026 Spring
Organizer: RX Japan Inc.
Date & Time: Wednesday, April 8, 2026 – Friday, April 10, 2026
Venue: Tokyo Big Sight East Halls 1-3, 7, 8, West Halls 1-4
Participation Fee: Free
■Speaking Overview
**Creating a Brand Chosen by AI — Unraveling the Black Box of LLMs —**
As search behavior driven by generative AI (LLM) expands, how a company's brand is evaluated by AI is becoming a new competitive axis. However, the criteria by which generative AIs like ChatGPT evaluate brands and information and reflect them in their answers remain a black box. This session will delve into the mechanisms by which generative AI evaluates, deciphering from data, and explain the necessary content design and strategies for a company's brand to be picked up and chosen by AI.
■Speaker Profiles
**Representative Director Naoya Doi**
He was responsible for IT consulting for major electronics manufacturers at SCSK. Subsequently, he engaged in consulting work for large-scale media at a web consulting company. He founded ipe in 2013. Since the early days of the company, he has supported numerous businesses, focusing on large-scale sites, with a total of several hundred projects. He has also led multiple new business developments and is currently promoting product development in the AI domain.
**SaaS Business Division AKARUMI Business Lead Kosuke Umezu**
At ipe, he worked as a field sales representative and consultant, handling everything from issue discovery to strategy planning and execution support, primarily for large-scale e-commerce and media sites. He has achieved results such as an 800% increase in session counts. He later held positions such as Sales Group Manager and PM for AI products, gaining experience in a wide range of operations from sales and marketing to product development. He currently serves as the Business Lead for "AKARUMI," overseeing the entire business.
■Visitor Registration
Register for Sales & Digital Marketing Week 2026 Spring here
Please register for the conference from below:
2026年4月8日（水）｜15:40 ～16:20
2026年4月9日（木）｜12:10 ～12:50
2026年4月9日（木）｜15:40 ～16:20
2026年4月10日（金）｜12:10 ～12:50
《Inquiries Regarding This Matter》
Phone: 03-6455-5871
Inquiry Form: https://ipeinc.jp/contact/
What is ipe Inc.?
ipe Inc. operates its digital marketing business with strategies that thoroughly consider user behavior and psychology, guided by its corporate mission: "To be a platform (source) for 'ideas' and provide innovation and excitement to society."
Currently, the company's business spans areas including SEO/LLMO consulting, content marketing, UI/UX design, and advertising. They have partnered with over 300 customers.
Company Name: ipe Inc.
Headquarters: Aoyama Tower Building 5F, 2-24-15 Minamiaoyama, Minato-ku, Tokyo 107-0062
Established: October 2013
Business Description: Web consulting business, media business, advertising business, etc.
Corporate Site: https://ipeinc.jp/
Phone: 03-6455-5871
Event Name: Sales & Digital Marketing Week 2026 Spring
Organizer: RX Japan Inc.
Date & Time: Wednesday, April 8, 2026 – Friday, April 10, 2026
Venue: Tokyo Big Sight East Halls 1-3, 7, 8, West Halls 1-4
Participation Fee: Free
■Speaking Overview
**Creating a Brand Chosen by AI — Unraveling the Black Box of LLMs —**
As search behavior driven by generative AI (LLM) expands, how a company's brand is evaluated by AI is becoming a new competitive axis. However, the criteria by which generative AIs like ChatGPT evaluate brands and information and reflect them in their answers remain a black box. This session will delve into the mechanisms by which generative AI evaluates, deciphering from data, and explain the necessary content design and strategies for a company's brand to be picked up and chosen by AI.
■Speaker Profiles
**Representative Director Naoya Doi**
He was responsible for IT consulting for major electronics manufacturers at SCSK. Subsequently, he engaged in consulting work for large-scale media at a web consulting company. He founded ipe in 2013. Since the early days of the company, he has supported numerous businesses, focusing on large-scale sites, with a total of several hundred projects. He has also led multiple new business developments and is currently promoting product development in the AI domain.
**SaaS Business Division AKARUMI Business Lead Kosuke Umezu**
At ipe, he worked as a field sales representative and consultant, handling everything from issue discovery to strategy planning and execution support, primarily for large-scale e-commerce and media sites. He has achieved results such as an 800% increase in session counts. He later held positions such as Sales Group Manager and PM for AI products, gaining experience in a wide range of operations from sales and marketing to product development. He currently serves as the Business Lead for "AKARUMI," overseeing the entire business.
■Visitor Registration
Register for Sales & Digital Marketing Week 2026 Spring here
Please register for the conference from below:
2026年4月8日（水）｜15:40 ～16:20
2026年4月9日（木）｜12:10 ～12:50
2026年4月9日（木）｜15:40 ～16:20
2026年4月10日（金）｜12:10 ～12:50
《Inquiries Regarding This Matter》
Phone: 03-6455-5871
Inquiry Form: https://ipeinc.jp/contact/
What is ipe Inc.?
ipe Inc. operates its digital marketing business with strategies that thoroughly consider user behavior and psychology, guided by its corporate mission: "To be a platform (source) for 'ideas' and provide innovation and excitement to society."
Currently, the company's business spans areas including SEO/LLMO consulting, content marketing, UI/UX design, and advertising. They have partnered with over 300 customers.
Company Name: ipe Inc.
Headquarters: Aoyama Tower Building 5F, 2-24-15 Minamiaoyama, Minato-ku, Tokyo 107-0062
Established: October 2013
Business Description: Web consulting business, media business, advertising business, etc.
Corporate Site: https://ipeinc.jp/
Phone: 03-6455-5871