Embodying Quality Living at CREVIA Condominiums: Development of Original Fragrance 'Memories of Blue'

Itochu Urban Development Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Norio Matsu) is pleased to announce the development of 'Memories of Blue,' an original fragrance created in collaboration with Scent Company Ltd. (Headquarters: Osaka, Osaka Prefecture; President and CEO: Kunio Kawai), a company specializing in scent branding. The fragrance is designed to evoke the high-quality lifestyle associated with the CREVIA condominium brand.

'Memories of Blue' is a scent that captures the essence of quality living at CREVIA, creating a sophisticated, calm, and luxurious atmosphere. By engaging the sense of smell in addition to sight, the fragrance allows visitors to imagine life in these homes more vividly, enhancing the value of the space and leaving a lasting impression of the residence. This fragrance is currently being used at CREVIA's condominium galleries (Gallery CREVIA Shinjuku and Gallery CREVIA Yurakucho Itocia).

Additionally, to commemorate the development of the fragrance, we plan to present reed diffusers featuring the original scent to those who sign contracts for CREVIA condominiums, and mini room mists to visitors of the CREVIA condominium galleries.

Overview of the CREVIA Original Fragrance 'Memories of Blue'

● Naming: 'Memories of Blue' Named in reference to the blue brand color of CREVIA, this name expresses the scent's role in quietly accompanying the memories of those who visit CREVIA.

● Fragrance Concept CREVIA is a residential brand that values the sensibilities of its residents, focusing on the 'breath' of daily life and the awakening of the five senses. It is a home designed to resonate with the senses while satisfying the intellect. The fragrance, which quietly etches itself into the memories of those who live in or are considering a CREVIA condominium, is a luxury scent that fuses Eastern spirituality with modern sophistication. It is designed to create a space where one can spend quality time while experiencing the world of CREVIA through the sense of smell.

● Scent Description The main theme is 'FRESH, AROMATIC, WOODY.' It features a sophisticated composition that begins with a refreshing, citrus-based first impression, expands into a gorgeous and elegant floral heart, and leaves a lingering, calm woody finish.

- The 'Top Note,' which provides the first impression, is themed 'FRESH, AROMATIC.' Clear citrus notes of bergamot, lemon, and mandarin spread to create a sense of cleanliness and brightness in the space. The transparent accent of Litsea cubeba (May Chang) is layered with the gentle spices of ginger and red thyme, providing a sophisticated first impression.

- The 'Middle Note,' which forms the core of the fragrance, is themed 'FLORAL, AROMATIC.' Subtle and elegant floral notes of jasmine and peony spread gently, while the powdery nuance of violet adds depth to the space. Additionally, cardamom and sage tighten the overall scent, creating a sense of pleasant tranquility and dignity.

- The 'Base Note,' which provides the lingering finish, is themed 'WOODY, AMBER.' Warm woody notes of amber and sandalwood envelop the space, while the calm depth of amyris and cypriol leaves a finish characterized by a sense of security and luxury. The soft sweetness of benzoin forms an impression that remains in the heart for a long time.

[Scent Concept Diagram]

Overview of Joint Development Partner: 'Scent Company Ltd.' Headquartered in the suburbs of Milan, Italy, Scent Company is a global enterprise providing fragrances and high-performance diffuser equipment. In 2020, Scent Company Ltd. was established as the exclusive distributor for Scent Company in Japan. The company handles the sale of fragrances and diffuser equipment, as well as brand consulting using scent.

Company Name: Scent Company Ltd. Headquarters: 6F Wako Building, 2-5-8 Bingo-machi, Chuo-ku, Osaka, 541-0051 Representative: Kunio Kawai, President and CEO Establishment Date: February 2020 Phone Number: 06-4707-1020 Official Website: https://www.scentcompany.co.jp/

Overview of CREVIA Condominium Galleries

'Gallery CREVIA Shinjuku' Location: Shinjuku Mitsui Building 20F, 2-1-1 Yoyogi, Shibuya-ku, Tokyo Access: Directly connected to Exit A1 of Shinjuku Station (Toei Shinjuku Line, Toei Oedo Line, Keio New Line); 5-minute walk from JR Shinjuku Station South Exit; 5-minute walk from JR Shinjuku Station Shin-Minami Gate Phone Number: 0120-300-631 Business Hours: Weekdays 11:00–19:00, Weekends/Holidays 10:00–18:00 Closed: Wednesdays, Thursdays, and the 2nd Tuesday (excluding holidays) Official Website: https://gcv-shinjuku.com/

'Gallery CREVIA Yurakucho Itocia' Location: Yurakucho Itocia Office Tower 14F, 2-7-1 Yurakucho, Chiyoda-ku, Tokyo Access: 1-minute walk from JR Yamanote Line 'Yurakucho' Station; 1-minute walk from Tokyo Metro Yurakucho Line 'Yurakucho' Station; 2-minute walk from 'Ginza' Station (Ginza Line, Hibiya Line, Marunouchi Line) Phone Number: 0120-852-878 Business Hours: Weekdays 11:00–19:00, Weekends/Holidays 10:00–18:00 Closed: Wednesdays, Thursdays, and the 2nd Tuesday (excluding holidays) Official Website: https://gcv-yurakucho.com/