Embodying High-Quality Living at CREVIA Condominiums: Original Fragrance 'Memories of Blue' Developed
Itochu Property Development has partnered with Scent Company to create an original fragrance, 'Memories of Blue', for the CREVIA condominium brand, enhancing spatial value and brand memory.
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- 📰 Published: March 30, 2026 at 23:00
- 🔍 Collected: March 30, 2026 at 22:56
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Itochu Property Development, Ltd. (Headquarters: Minato-ku, Tokyo, President: Norio Matsu) announces that it has jointly developed an original fragrance, "Memories of Blue," which images the high-quality lifestyle in the CREVIA condominium brand, in collaboration with Scent Company Inc. (Headquarters: Osaka City, Osaka Prefecture, President: Kunio Kawai), which handles branding through scent.
"Memories of Blue" is a scent that images the high-quality lifestyle in CREVIA, producing a high-quality, refined, calm, and luxury space. By allowing people to imagine the lifestyle not only through sight but also through the sense of smell, it can convey the appeal of the residence more three-dimensionally, enhancing spatial value, and leaving a deep impression of the residence in memory. This fragrance is used at CREVIA condominium galleries (Gallery CREVIA Shinjuku, Gallery CREVIA Yurakucho Itocia).
Additionally, to commemorate the development of the fragrance, we plan to present a reed diffuser using the original fragrance to CREVIA condominium contractors, and a mini room mist to visitors of the CREVIA condominium galleries.
■ Overview of CREVIA Original Fragrance "Memories of Blue"
● Naming "Memories of Blue"
Named after CREVIA's brand color, blue, expressing a quiet accompaniment to the memories of those who visit CREVIA.
● Perfumery Concept
CREVIA is a residence that thinks about the breath dwelling in daily life, values the sensibility that awakens the five senses, resonates with sensibility, and incorporates a commitment to convince with reason. The scent that is quietly engraved in the memories of those who live in CREVIA and those considering CREVIA condominiums is a luxury fragrance that fuses Eastern spirituality and modern refinement. It is a scent that creates a space where you can spend high-quality time while experiencing the worldview of CREVIA through your sense of smell.
● Description of the Scent
The main theme is "FRESH, AROMATIC, WOODY".
Starting from a fresh first impression of cool citrus, spreading an elegant and dignified floral scent, and leaving a lingering scent of calm trees, it is a refined composition.
- The theme of the "Top Note," which is the first impression of the scent, is "FRESH, AROMATIC"
Clear citrus of bergamot, lemon, and mandarin spreads, creating a sense of cleanliness and brightness in the space. The transparent accent of Litsea cubeba overlaps with the gentle spices of ginger and red thyme, giving a refined first impression.
- The theme of the "Middle Note," which is the core of the scent, is "FLORAL, AROMATIC"
The modest and elegant floral of jasmine and peony spreads gently, and the powdery nuance of violet brings depth to the space. Also, cardamom and sage tighten the whole scent, producing a comfortable quietness and dignity.
- The theme of the "Base Note," which is the lingering scent, is "WOODY, AMBER"
Warm woody notes of amber and sandalwood envelop the space, and the...
"Memories of Blue" is a scent that images the high-quality lifestyle in CREVIA, producing a high-quality, refined, calm, and luxury space. By allowing people to imagine the lifestyle not only through sight but also through the sense of smell, it can convey the appeal of the residence more three-dimensionally, enhancing spatial value, and leaving a deep impression of the residence in memory. This fragrance is used at CREVIA condominium galleries (Gallery CREVIA Shinjuku, Gallery CREVIA Yurakucho Itocia).
Additionally, to commemorate the development of the fragrance, we plan to present a reed diffuser using the original fragrance to CREVIA condominium contractors, and a mini room mist to visitors of the CREVIA condominium galleries.
■ Overview of CREVIA Original Fragrance "Memories of Blue"
● Naming "Memories of Blue"
Named after CREVIA's brand color, blue, expressing a quiet accompaniment to the memories of those who visit CREVIA.
● Perfumery Concept
CREVIA is a residence that thinks about the breath dwelling in daily life, values the sensibility that awakens the five senses, resonates with sensibility, and incorporates a commitment to convince with reason. The scent that is quietly engraved in the memories of those who live in CREVIA and those considering CREVIA condominiums is a luxury fragrance that fuses Eastern spirituality and modern refinement. It is a scent that creates a space where you can spend high-quality time while experiencing the worldview of CREVIA through your sense of smell.
● Description of the Scent
The main theme is "FRESH, AROMATIC, WOODY".
Starting from a fresh first impression of cool citrus, spreading an elegant and dignified floral scent, and leaving a lingering scent of calm trees, it is a refined composition.
- The theme of the "Top Note," which is the first impression of the scent, is "FRESH, AROMATIC"
Clear citrus of bergamot, lemon, and mandarin spreads, creating a sense of cleanliness and brightness in the space. The transparent accent of Litsea cubeba overlaps with the gentle spices of ginger and red thyme, giving a refined first impression.
- The theme of the "Middle Note," which is the core of the scent, is "FLORAL, AROMATIC"
The modest and elegant floral of jasmine and peony spreads gently, and the powdery nuance of violet brings depth to the space. Also, cardamom and sage tighten the whole scent, producing a comfortable quietness and dignity.
- The theme of the "Base Note," which is the lingering scent, is "WOODY, AMBER"
Warm woody notes of amber and sandalwood envelop the space, and the...