Focusing on the 'Way of Life' of Timeless Teams. Invision and Daily Tohoku to Hold the First 'Company Award We Want to Leave for Future Generations in Aomori'

On April 21, 2026, Invision Inc. (Headquarters: Meguro-ku, Tokyo; hereinafter "Invision") announced the launch of the "Company Award We Want to Leave for Future Generations in Aomori," targeting companies in Aomori Prefecture, as a member of the award's executive committee, with Daily Tohoku Shimbun serving as the managing company and secretariat. The official website has also been launched.

Invision, an HR company based in Nakameguro, Tokyo, that works alongside companies in recruitment and organizational development to create essential human connections by nurturing and delivering the core thoughts and natural charm of organizations to both inside and outside the company, will hold the first "Company Award We Want to Leave for Future Generations" in Aomori Prefecture. This award aims to spread the "way of life" of "timeless teams" in each prefecture to the world. The co-hosting partner for the first event is Daily Tohoku Shimbun Inc. This award does not accept applications directly from company executives; instead, it is fundamentally based on recommendations from people involved with the company, such as employees, business partners, and local stakeholders.

To ensure that timeless teams are left for the future, it is essential for them to directly meet the generation that will lead the next era and exchange their ways of life. With this in mind, student interns at Invision, who turned 20 this year, have decided to participate in the operation and drive the project forward.

1. About the "Company Award We Want to Leave for Future Generations"

"We want to leave Japan's cultural asset, 'timeless teams,' and their way of life 100 years into the future."

Across Japan, there are companies that value traditional techniques and community-based management, having built trust over many years, as well as companies taking on the challenge of creating new value that transforms industries and society beyond their regions.

The future of these companies, which can be called "Japan's treasures," is carried by ambitious "teams" that connect across boundaries of age, gender, and expertise.

The "Company Award We Want to Leave for Future Generations" is the only award in Japan that honors the embodiment of the aspirations and philosophies of such "teams" inherited and newly born in local communities, aiming to spread the value of "Japan's team power" to the world.

2. About Invision Inc.

Mission: "Turning thoughts into reality - Nurturing stylish teams to be inherited 100 years into the future -"

Only 6% of adults in Japan feel happy working. This number has remained almost flat for over 10 years.

We live in an era where the meaning of work is lost, and somewhat selfish and blame-shifting work styles are rampant.

While pleasant corporate information touting "ease of working" is increasing, the crisis of talent acquisition and corporate survival, especially among regional small and medium-sized enterprises, is becoming more serious year by year.

Japan has the world's largest number of long-established companies that have been in business for over 100 or 200 years. What Invision has felt over its 18-year history in the HR industry is that at the very core of corporate survival is always the "thoughts inherited from predecessors to successors." And the key players in this are "cool adults."

Invision's mission is to gather "cool adults" who do work useful to society while maintaining pure curiosity, deliver the way of life of "stylish teams" heading towards the same aspirations 100 years into the future, and "increase the number of cool adults who feel happy working."

To achieve this mission, Invision has formed business alliances with local newspapers in 20 cities nationwide since 2020, working alongside them to support recruitment and organizational development for companies in each region.

The launch of this "Company Award We Want to Leave for Future Generations" is one of the actions born from this mission.

3. Background of Co-hosting with Daily Tohoku Shimbun

Challenges across Japan include the outflow of youth outside their prefectures, lack of corporate awareness, preconceptions about compensation, and a shortage of successors. Aomori Prefecture is no exception; the trend of young people heading to Tokyo and neighboring cities for higher education or employment remains strong.

On the other hand, Aomori is home to many "attractive, long-established companies" that are deeply connected to the local climate and have passed down their philosophies and pride across generations. Many companies continue to take on new challenges while preserving traditions, based on industries rooted in the land, such as apples, fisheries, fermentation, and woodworking.

One of them is Daily Tohoku Shimbun, which is rooted in Hachinohe City and has built bonds with local companies. Taking the opportunity of forming a business alliance with Invision in February 2024, they have also started an HR business. The theme for this year, marking their 80th anniversary, is "Connecting the community, connecting hearts, connecting to the future." Under the common goal of circulating the "living stories" of excellent local companies we want to leave for future generations, the co-hosting of the company award was realized.

4. Thoughts of Daily Tohoku Shimbun

In Aomori Prefecture, there are many companies rooted in the community that have built trust and pride over a long period. As a local media outlet, we believe we have a responsibility to communicate the value of such companies more widely inside and outside the region, which is why we participated in this initiative as a co-host. Through this award, we want to shine a light on the way of life of people and teams working with ambition in Aomori and pass it on to the next era.