Red Lobster Japan Co., Ltd. Introduces 'Experience-based Recruitment Videos,' a New Standard in Recruitment Videos, for 'Store Staff and Manager Candidate' Recruitment!

Taiken Nyusha Inc. (Headquarters: Kamakura City, Kanagawa Prefecture; Representative Director: Seiji Matsumoto) is pleased to announce that Red Lobster Japan Co., Ltd. (hereinafter, Red Lobster Japan) has adopted our recruitment video service, "Experience-based Recruitment Videos," for their "Store Staff and Manager Candidate" recruitment. This introduction aims to visualize "realistic information after joining the company" that cannot be fully conveyed through job descriptions alone, thereby supporting Red Lobster Japan in acquiring "talent that matches the company's needs."

◎ Recruitment Challenges in the Restaurant Industry as Perceived by Taiken Nyusha

The industry is currently facing a severe labor shortage, intensifying the competition for job seekers. However, traditional PR-style recruitment videos tend to focus on superficial messages such as corporate vision and "job satisfaction," failing to deliver information that job seekers truly want to know, such as "specific work intensity," "actual salary and promotion conditions," and "ease of taking holidays." In particular, the tough image unique to the restaurant industry often precedes it, making it difficult to visualize unique strengths such as high-standard salary systems and robust staffing. Resolving the information asymmetry that traditional recruitment videos struggled with and precisely conveying a concrete growth path and lifestyle image after joining the company has become a critical recruitment challenge.

◎ Background of Red Lobster Japan's Introduction of 'Experience-based Recruitment Videos'

Currently, the trend in recruitment videos is shifting from "appeal-type" videos that unilaterally convey a company's attractiveness to "workplace experience-type" videos that realistically portray the actual situation after joining. We introduce the case of Red Lobster Japan, which quickly adopted this latest trend and solved its recruitment challenges with "Experience-based Recruitment Videos," a new standard in recruitment videos.

Red Lobster Japan Co., Ltd. is the world's number one seafood restaurant, offering the highest quality fresh lobsters directly shipped from Canada and other regions. Under the philosophy of "Guest is First," the company supports staff growth and provides an environment where professionals can thrive. The challenge was to disclose the reality of thorough freshness management on-site and the background behind achieving high salary standards within the restaurant industry, which could not be conveyed through traditional job information alone. The newly introduced "Experience-based Recruitment Video" features a "model playing the role of an experience-based employee" who actually undergoes a one-day experience at Red Lobster Japan, conveying the "reality after joining" that traditional job information could not. The structure is as follows:

Brand Marketing Manager Discusses "Company and Business Strengths"

While traditional recruitment videos tend to be limited to PR about corporate vision and social significance, this video precisely visualizes how the concept of "from sea to table" is practiced on-site. It introduces efforts to maintain the highest freshness of live lobsters, directly shipped from Canada, through daily tank management, while valuing the American casual style originating from the United States. Furthermore, it showcases deep ingredient knowledge unique to the company, such as lobsters taking 5-7 years to grow, the different roles of their left and right claws as a "puller (hammer)" and a "cutter," and how females, while carrying eggs, have larger bodies but smaller claws, all demonstrated during actual table service. The existence of a solid education system is substantiated by the fact that even such advanced specialized knowledge can be acquired by anyone, even inexperienced individuals, within one month through comprehensive manuals and careful guidance from senior staff.

Roundtable Discussion Delving into the "True Feelings" of On-site Employees

While traditional recruitment videos tend to use vague expressions like "you can earn well depending on your efforts" or "it's easy to take holidays," this video features current employees candidly discussing the realistic situation of salaries and working styles. Regarding salary, the basis for a starting monthly salary of approximately 300,000 yen is clearly stated as the company's stance of "returning high-value service to staff," and a concrete example of a monthly salary increase of 50,000 yen after being promoted to manager within one year of joining is presented. Regarding holidays, in addition to the achievement of taking 5 consecutive days off using 12 annual seasonal holidays, the video explains the structure where an average of 3 employees and 30-40 part-timers per store prevents the burden from concentrating on employees. Furthermore, it draws out honest opinions, including three flexible working systems (global employee with nationwide relocation, area-limited employee, store-limited employee) with the possibility of conversion, and even the "heavy responsibility" of the job, which involves thorough education for all staff to embody the company's philosophy.

Realistically Experience the "Duties of Store Staff and Manager Candidates" at Red Lobster Japan

While traditional recruitment videos tend to be limited to phrases like "it's rewarding," the experience-based model closely follows actual store operations, conveying a high-resolution flow of practical work. In table service, it demonstrates customer service processes tailored to customer needs, such as suggesting lobster steamed to bring out the flavor to first-time customers. During the cooking process, lobsters...