Cloud Commerce Platform 'EBISUMART' Strengthens System Infrastructure to Adapt to the AI Era
Interfactory's 'EBISUMART' strengthens its system infrastructure as an EC platform for the AI era. It supports sustainable business growth by expanding AI features for store operations and integrating AI-driven development processes.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 20:10
- 🔍 Collected: April 2, 2026 at 13:36
- 🤖 AI Analyzed: April 21, 2026 at 06:21 (448h 44m after Collected)
Interfactory, Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Noboru Kaburagi; hereinafter Interfactory), which provides the cloud commerce platform 'EBISUMART,' will strengthen its system infrastructure updates to maximize its value as an 'EC platform for the AI era,' in anticipation of the transformation of EC operations accompanying the rapid evolution of generative AI.
Currently, in the EC industry, the use of AI is indispensable due to labor shortages and the sophistication of marketing. However, simply introducing individual AI tools poses challenges such as data fragmentation and system integration costs.
In response to these challenges, Interfactory will promote the 'expansion of AI functions that support store operations' and 'development innovation that evolves the system infrastructure itself using AI.' Even in an era of rapid change, we will support continuous business growth by providing an EC platform that 'does not become obsolete, does not stop, and continues to grow.'
## 3 Core Approaches of the 'EC Platform for the AI Era' Realized by EBISUMART
### 1. Practical approaches to accelerate EC operations that balance revenue growth and customer experience
EBISUMART is sequentially expanding AI functions that EC operators can smoothly introduce and utilize.
*Reducing the effort of product registration and supporting the creation of product pages that sell*
In addition to a function where AI automatically generates attractive copy just by entering product features, we will strengthen support for creating SEO-optimized content in the future. We aim to create a system that allows EC operators with a wide variety of products to efficiently manage highly attractive product pages while reducing registration work hours. We also plan to work on GEO-compatible content design and production support, keeping optimization for AI search in sight.
*Automating the creation of the 'joy of finding' to improve customer experience and retention rate*
By seamlessly linking with specialized services, we provide hashtag generation and personalized recommendations. By smoothly guiding users to the products they want, we automate the creation of an experience that makes them 'want to buy,' contributing to the maximization of site navigation rates and CVR.
*Balancing AI utilization and transaction reliability in a top-level security environment*
Automating site security measures through a robust security infrastructure and linkage with specialized services. We seamlessly provide AI-based fraud detection and advanced identity verification, building a mechanism to prevent fraudulent orders while suppressing operational load. By maintaining a healthy trading environment, we maximize the convenience of AI and support sustainable business growth.
EBISUMART does not stop at individual function expansions; AI analyzes market trends and customer behavior in real time, accelerating its evolution into a platform that constantly adapts to the latest business situations.
### 2. Balancing 'Quality and Speed' through AI-driven development and maintenance systems
By utilizing AI, we will elevate EBISUMART's strength of 'maintaining the latest state' to a higher dimension.
*Sophistication of development processes and quality improvement by AI*
We are selectively introducing AI into areas related to quality, such as code reviews and test case generation. By ensuring quality across the vast combinations of custom developments per company in the SaaS environment—a key feature of EBISUMART—and standard functions, we balance speed and reliability.
Currently, in the EC industry, the use of AI is indispensable due to labor shortages and the sophistication of marketing. However, simply introducing individual AI tools poses challenges such as data fragmentation and system integration costs.
In response to these challenges, Interfactory will promote the 'expansion of AI functions that support store operations' and 'development innovation that evolves the system infrastructure itself using AI.' Even in an era of rapid change, we will support continuous business growth by providing an EC platform that 'does not become obsolete, does not stop, and continues to grow.'
## 3 Core Approaches of the 'EC Platform for the AI Era' Realized by EBISUMART
### 1. Practical approaches to accelerate EC operations that balance revenue growth and customer experience
EBISUMART is sequentially expanding AI functions that EC operators can smoothly introduce and utilize.
*Reducing the effort of product registration and supporting the creation of product pages that sell*
In addition to a function where AI automatically generates attractive copy just by entering product features, we will strengthen support for creating SEO-optimized content in the future. We aim to create a system that allows EC operators with a wide variety of products to efficiently manage highly attractive product pages while reducing registration work hours. We also plan to work on GEO-compatible content design and production support, keeping optimization for AI search in sight.
*Automating the creation of the 'joy of finding' to improve customer experience and retention rate*
By seamlessly linking with specialized services, we provide hashtag generation and personalized recommendations. By smoothly guiding users to the products they want, we automate the creation of an experience that makes them 'want to buy,' contributing to the maximization of site navigation rates and CVR.
*Balancing AI utilization and transaction reliability in a top-level security environment*
Automating site security measures through a robust security infrastructure and linkage with specialized services. We seamlessly provide AI-based fraud detection and advanced identity verification, building a mechanism to prevent fraudulent orders while suppressing operational load. By maintaining a healthy trading environment, we maximize the convenience of AI and support sustainable business growth.
EBISUMART does not stop at individual function expansions; AI analyzes market trends and customer behavior in real time, accelerating its evolution into a platform that constantly adapts to the latest business situations.
### 2. Balancing 'Quality and Speed' through AI-driven development and maintenance systems
By utilizing AI, we will elevate EBISUMART's strength of 'maintaining the latest state' to a higher dimension.
*Sophistication of development processes and quality improvement by AI*
We are selectively introducing AI into areas related to quality, such as code reviews and test case generation. By ensuring quality across the vast combinations of custom developments per company in the SaaS environment—a key feature of EBISUMART—and standard functions, we balance speed and reliability.