Interbrand Announces 'Best Japan Brands 2026', Top 100 Japanese Brands Ranked by Brand Value

Interbrand Japan announced the 'Best Japan Brands 2026', revealing the top 100 Japanese brands by brand value. The total brand value grew by 1.5% to $318.9 billion, showing a slowdown in growth compared to previous years. Toyota maintained the #1 spot for the 18th consecutive year, while SoftBank achieved the highest growth rate at +36%. NTT, Mitsubishi Heavy Industries, SEGA, and SQUARE ENIX debuted on the list. The report highlighted a polarization in brand growth, with 25 brands achieving double-digit growth and 24 experiencing double-digit declines. Key growth drivers included turning corporate purpose into action, expanding value through 'Arena thinking', and deepening customer relationships using AI.