AR Experience in Newspaper Ads! New Advertising Using 'Incos AR+' Without Apps – Linking Dinosaur Content to Real-World Experiences

Intercosmos Co., Ltd. is launching a new newspaper advertising campaign in the 'Nikkei MJ' and the morning edition of the 'Nihon Keizai Shimbun,' both published by Nikkei Inc., utilizing 'Incos AR+,' an AR solution that does not require app downloads, in conjunction with dinosaur content. This advertisement adopts a mechanism that allows users to experience AR content solely through their smartphone browsers, aiming to create new customer touchpoints starting from newspaper pages.

Creating New Experiential Value through Newspaper Ads x AR In recent years, advertising communication has required the provision of value accompanied by 'experience' in addition to information delivery. However, AR content often requires the installation of dedicated apps, which poses a challenge in the user journey. 'Incos AR+' provides a mechanism that allows users to launch AR content with simple operations like scanning a QR code by utilizing WebAR that runs on smartphone browsers. In this advertisement, the visuals on the newspaper page trigger the appearance and movement of dinosaurs. By adding movement and a sense of scale to the static medium of print, we create an impressive contact opportunity different from traditional advertising.

High Appeal through Fusion with Dinosaur Content We have previously handled numerous dinosaur robots and production contents for commercial facilities and various events. In this initiative, based on this track record, we reproduce visually impactful and highly entertaining dinosaur content via AR. We aim to generate high eye-catching effects and buzz even in newspaper media. Additionally, since it can be experienced anywhere, such as at home or in the office, we expect to reach a wide range of audiences.

Publication Overview [Nikkei MJ Scheduled Dates] April 1 (Wed), April 6 (Mon), April 15 (Wed), April 20 (Mon), April 27 (Mon), 2026 [Nihon Keizai Shimbun Morning Edition Scheduled Dates] Any of April 4 (Sat), 11 (Sat), 12 (Sun), 2026 Any of April 6 (Mon) to April 10 (Fri), 2026 *Publication dates are subject to change.

About 'Incos AR+' 'Incos AR+' is a solution that allows users to experience AR content on smartphone browsers. Its feature is that it does not require app downloads and allows immediate access to content via URL or QR code. It can be used in a wide range of scenes such as advertising, sales promotion tools, event production, and spatial design.

About 'Dinosaur Rental & Sales Service' Intercosmos' 'Dinosaur Rental & Sales Service' is a production service that creates a strong impact in a space by utilizing realistic dinosaur robots, monuments, and costumes. Large, imposing dinosaurs are highly effective as eye-catchers that gather attention and create opportunities to stop visitors. It can be used for various scenes, including customer attraction measures at events, exhibitions, and commercial facilities, as well as in conjunction with advertising/sales promotion tools and photo spot production. We support everything from rental to sales, allowing for flexible introduction according to usage and duration.

Future Developments We will continue to promote the development of new advertising and sales promotion methods using 'Incos AR+' and work on creating experiential value that fuses the real and the digital. We also aim to provide more effective communication measures through collaboration with various media such as newspapers, outdoor advertising, in-store promotions, and events.