AR experience in newspapers! New advertisement utilizing 'Incos AR+' that can be enjoyed without an app published in Nikkei MJ - Linked with dinosaur content, a realistic experience from the paper -
Intercosmos Co., Ltd. will run a newspaper ad in Nikkei MJ using its WebAR solution 'Incos AR+'. It allows readers to experience moving dinosaur AR content simply via their smartphone browser without an app.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 21:00
- 🔍 Collected: April 1, 2026 at 13:39 (16h 39m after Published)
- 🤖 AI Analyzed: April 21, 2026 at 08:00 (474h 20m after Collected)
Intercosmos Co., Ltd. will deploy a newspaper advertisement linked with dinosaur content utilizing the AR solution "Incos AR+", which does not require app downloads, in the morning editions of "Nikkei MJ" and "Nihon Keizai Shimbun" published by Nikkei Inc.
This advertisement adopts a mechanism that allows users to experience AR content only with a smartphone browser, aiming to create a new customer contact point starting from the newspaper paper.
■ Creation of new experiential value through Newspaper Advertisement x AR
(Experience Image)
In recent years, advertising communication requires providing value accompanied by "experience" in addition to information transmission. On the other hand, AR content often requires the installation of a dedicated app, posing a challenge in the lead-up to the experience.
By utilizing WebAR that runs on a smartphone browser, "Incos AR+" provides a mechanism that allows you to launch AR content with simple operations such as scanning a QR code.
In this advertisement, triggered by the visual published in the newspaper paper, AR content where a dinosaur appears and starts moving is deployed. By adding an experience accompanied by movement and a sense of scale to the static media of the paper, we create an impressive contact opportunity that is different from conventional advertisements.
■ High appeal through fusion with dinosaur content
Our company has so far deployed dinosaur robots and production content at commercial facilities and various events.
This advertisement adopts a mechanism that allows users to experience AR content only with a smartphone browser, aiming to create a new customer contact point starting from the newspaper paper.
■ Creation of new experiential value through Newspaper Advertisement x AR
(Experience Image)
In recent years, advertising communication requires providing value accompanied by "experience" in addition to information transmission. On the other hand, AR content often requires the installation of a dedicated app, posing a challenge in the lead-up to the experience.
By utilizing WebAR that runs on a smartphone browser, "Incos AR+" provides a mechanism that allows you to launch AR content with simple operations such as scanning a QR code.
In this advertisement, triggered by the visual published in the newspaper paper, AR content where a dinosaur appears and starts moving is deployed. By adding an experience accompanied by movement and a sense of scale to the static media of the paper, we create an impressive contact opportunity that is different from conventional advertisements.
■ High appeal through fusion with dinosaur content
Our company has so far deployed dinosaur robots and production content at commercial facilities and various events.