Fuji TV Achieves IAS CTV Certification on TVer and FOD via Publica, Promoting Transparency in Japan's Connected TV Ecosystem
Fuji TV has obtained IAS CTV certification for its TVer and FOD ad inventory via Publica, providing advertisers with a brand-safe, transparent, and third-party verified Connected TV ad environment.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 17:00
- 🔍 Collected: April 23, 2026 at 08:31
- 🤖 AI Analyzed: April 24, 2026 at 04:39 (20h 7m after Collected)
April 23, 2026 — Publica, a leading independent ad server for Connected TV (CTV), announced today that Fuji Television Network, Inc. (hereinafter Fuji TV) has achieved IAS CTV certification for its CTV ad inventory on TVer and FOD. With this certification, advertisers and ad agencies in Japan can now utilize a highly transparent measurement environment based on third-party verification to strengthen trust and accountability in premium streaming environments.
By adopting Publica, advertisers can utilize key performance and quality metrics such as Invalid Traffic (IVT) detection, video completion rates, rendering, and viewability within Fuji TV's CTV ad inventory to effectively run campaigns and drive monetization. This creates improved engagement and measurable results in a brand-safe, high-quality delivery environment.
Christopher Mottershead, APAC Director of Publica by IAS, said:
"As the CTV market expands in Japan, transparency and a reliable measurement foundation are essential to fully unlock its potential. We are very pleased that through our partnership with Fuji TV, Publica can provide a third-party verified, high-quality advertising environment, helping advertisers invest with confidence and maximize their results."
Fuji TV continues to lead the evolution of the Japanese media landscape through widely used ad-supported streaming services like "TVer" and its own OTT service "FOD". By introducing Publica, Fuji TV is leveraging advanced CTV ad delivery and monetization technology to maximize revenue while maintaining a premium viewing experience.
Hisashi Tsuchiya, Lead Engineer of Digital Media Technology Department, Tech Art Design Bureau at Fuji TV, stated:
"Fuji TV has always strived to maintain a brand-safe delivery environment that viewers and advertisers can use with peace of mind on digital media such as TVer and FOD, and we have taken strong pride in that quality. We believe that receiving objective proof through achieving CTV certification from IAS, a globally trusted third-party organization, is of great significance for our efforts. We are extremely delighted to be able to offer this 'backed high transparency and quality' to our advertisers through Publica's advanced technology. Going forward, we will continue to contribute to the healthy development of Japan's CTV market by providing a comfortable viewing experience for viewers and a clean marketing environment that maximizes effectiveness for advertisers."
This CTV certification by Publica was granted after a rigorous verification process based on IAS's global standards, indicating that Fuji TV's ad inventory meets the highest standards for media quality and transparency. This certification further strengthens the trust of advertisers seeking high-quality, verified ad inventory in Japan's rapidly growing CTV market.
About Fuji Television Network, Inc.
Fuji Television Network, Inc. is one of Japan's leading broadcasters, providing high-quality content to viewers nationwide through television broadcasting as well as digital platforms such as TVer and FOD.
About Publica by IAS
Publica by IAS helps global publishers and TV manufacturers deliver a seamless advertising experience to audiences while also contributing to revenue maximization. As a highly flexible, scalable, and interoperable open platform, Publica by IAS also helps improve transparency, test, and build new monetization strategies in programmatic advertising.
Publica by IAS won "Best CTV AdTech Platform" at the 2024 Digiday Technology Awards. The company's technology enables publishers to achieve innovation and differentiation in their global advertising strategies.
By adopting Publica, advertisers can utilize key performance and quality metrics such as Invalid Traffic (IVT) detection, video completion rates, rendering, and viewability within Fuji TV's CTV ad inventory to effectively run campaigns and drive monetization. This creates improved engagement and measurable results in a brand-safe, high-quality delivery environment.
Christopher Mottershead, APAC Director of Publica by IAS, said:
"As the CTV market expands in Japan, transparency and a reliable measurement foundation are essential to fully unlock its potential. We are very pleased that through our partnership with Fuji TV, Publica can provide a third-party verified, high-quality advertising environment, helping advertisers invest with confidence and maximize their results."
Fuji TV continues to lead the evolution of the Japanese media landscape through widely used ad-supported streaming services like "TVer" and its own OTT service "FOD". By introducing Publica, Fuji TV is leveraging advanced CTV ad delivery and monetization technology to maximize revenue while maintaining a premium viewing experience.
Hisashi Tsuchiya, Lead Engineer of Digital Media Technology Department, Tech Art Design Bureau at Fuji TV, stated:
"Fuji TV has always strived to maintain a brand-safe delivery environment that viewers and advertisers can use with peace of mind on digital media such as TVer and FOD, and we have taken strong pride in that quality. We believe that receiving objective proof through achieving CTV certification from IAS, a globally trusted third-party organization, is of great significance for our efforts. We are extremely delighted to be able to offer this 'backed high transparency and quality' to our advertisers through Publica's advanced technology. Going forward, we will continue to contribute to the healthy development of Japan's CTV market by providing a comfortable viewing experience for viewers and a clean marketing environment that maximizes effectiveness for advertisers."
This CTV certification by Publica was granted after a rigorous verification process based on IAS's global standards, indicating that Fuji TV's ad inventory meets the highest standards for media quality and transparency. This certification further strengthens the trust of advertisers seeking high-quality, verified ad inventory in Japan's rapidly growing CTV market.
About Fuji Television Network, Inc.
Fuji Television Network, Inc. is one of Japan's leading broadcasters, providing high-quality content to viewers nationwide through television broadcasting as well as digital platforms such as TVer and FOD.
About Publica by IAS
Publica by IAS helps global publishers and TV manufacturers deliver a seamless advertising experience to audiences while also contributing to revenue maximization. As a highly flexible, scalable, and interoperable open platform, Publica by IAS also helps improve transparency, test, and build new monetization strategies in programmatic advertising.
Publica by IAS won "Best CTV AdTech Platform" at the 2024 Digiday Technology Awards. The company's technology enables publishers to achieve innovation and differentiation in their global advertising strategies.