Intage Group Launches Partnership with Pro Ice Hockey Club 'Tokyo Wilds'

Intage Holdings Inc. and 'Tokyo Wilds,' a professional ice hockey club belonging to the Extreme Ice Hockey League (located in Higashiyamato, Tokyo; Representative Director: Hiroshi Okamoto), have launched a partnership aimed at regional revitalization, visualization of sports value, and improved fan engagement. Intage HD will sponsor Tokyo Wilds for the upcoming season.

Through this partnership, the research expertise and data analysis capabilities of the Intage Group will be combined with the local and fan engagement strengths of Tokyo Wilds to create a new value model of 'Sports x Data x Region.'

Background of the Partnership Sports possess multifaceted social values, including fostering regional pride and attachment, community formation, economic expansion, and health promotion. However, a framework to quantitatively visualize these values and apply them to policy and management has not been fully established. Intage has supported corporate marketing and local government EBPM (Evidence Based Policy Making) through data utilization. Meanwhile, Tokyo Wilds is strengthening community-based activities. By fusing these strengths, they will create a sustainable regional model.

Main Content of the Partnership 1. Advancing Sports Marketing They will analyze fan awareness and behavioral data and visualize the value of the spectator experience, aiming to expand the fan base through data-driven strategies. 2. Visualizing 'the Value Sports Brings to the Region' (Constructing an EBPM Model) They will conduct resident surveys in the West Tokyo area to quantify the relationship between sports and regional attachment, happiness, and regional attractiveness, providing 'evidence' to improve the persuasiveness of policy making. 3. Joint PR and Information Dissemination Leveraging the insights gained, they will hold seminars and issue joint press releases, aiming for nationwide expansion as an advanced model case of 'Sports x Region x Data.'

Future Outlook Surveys will begin in spring 2026. Findings will be shared with local governments and regional companies to establish a 'Regional Value Creation Model Centered on Sports.' They plan to expand this model to other regions and sports, promoting the quantification of sports value.