Intage Group Launches Partnership with Pro Ice Hockey Club 'Tokyo Wilds'
Intage HD and pro ice hockey club 'Tokyo Wilds' have signed a partnership to visualize sports value and promote regional revitalization. By leveraging data analytics and local community engagement, they aim to build an EBPM model through sports.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 00:01
- 🔍 Collected: May 26, 2026 at 15:31
- 🤖 AI Analyzed: May 26, 2026 at 16:14 (42 min after Collected)
Intage Holdings Inc. and 'Tokyo Wilds,' a professional ice hockey club belonging to the Extreme Ice Hockey League (located in Higashiyamato, Tokyo; Representative Director: Hiroshi Okamoto), have launched a partnership aimed at regional revitalization, visualization of sports value, and improved fan engagement. Intage HD will sponsor Tokyo Wilds for the upcoming season.
Through this partnership, the research expertise and data analysis capabilities of the Intage Group will be combined with the local and fan engagement strengths of Tokyo Wilds to create a new value model of 'Sports x Data x Region.'
## Background of the Partnership
Sports possess multifaceted social values, including fostering regional pride and attachment, community formation, economic expansion, and health promotion. However, a framework to quantitatively visualize these values and apply them to policy and management has not been fully established. Intage has supported corporate marketing and local government EBPM (Evidence Based Policy Making) through data utilization. Meanwhile, Tokyo Wilds is strengthening community-based activities. By fusing these strengths, they will create a sustainable regional model.
## Main Content of the Partnership
1. Advancing Sports Marketing
They will analyze fan awareness and behavioral data and visualize the value of the spectator experience, aiming to expand the fan base through data-driven strategies.
2. Visualizing 'the Value Sports Brings to the Region' (Constructing an EBPM Model)
They will conduct resident surveys in the West Tokyo area to quantify the relationship between sports and regional attachment, happiness, and regional attractiveness, providing 'evidence' to improve the persuasiveness of policy making.
3. Joint PR and Information Dissemination
Leveraging the insights gained, they will hold seminars and issue joint press releases, aiming for nationwide expansion as an advanced model case of 'Sports x Region x Data.'
## Future Outlook
Surveys will begin in spring 2026. Findings will be shared with local governments and regional companies to establish a 'Regional Value Creation Model Centered on Sports.' They plan to expand this model to other regions and sports, promoting the quantification of sports value.
Through this partnership, the research expertise and data analysis capabilities of the Intage Group will be combined with the local and fan engagement strengths of Tokyo Wilds to create a new value model of 'Sports x Data x Region.'
## Background of the Partnership
Sports possess multifaceted social values, including fostering regional pride and attachment, community formation, economic expansion, and health promotion. However, a framework to quantitatively visualize these values and apply them to policy and management has not been fully established. Intage has supported corporate marketing and local government EBPM (Evidence Based Policy Making) through data utilization. Meanwhile, Tokyo Wilds is strengthening community-based activities. By fusing these strengths, they will create a sustainable regional model.
## Main Content of the Partnership
1. Advancing Sports Marketing
They will analyze fan awareness and behavioral data and visualize the value of the spectator experience, aiming to expand the fan base through data-driven strategies.
2. Visualizing 'the Value Sports Brings to the Region' (Constructing an EBPM Model)
They will conduct resident surveys in the West Tokyo area to quantify the relationship between sports and regional attachment, happiness, and regional attractiveness, providing 'evidence' to improve the persuasiveness of policy making.
3. Joint PR and Information Dissemination
Leveraging the insights gained, they will hold seminars and issue joint press releases, aiming for nationwide expansion as an advanced model case of 'Sports x Region x Data.'
## Future Outlook
Surveys will begin in spring 2026. Findings will be shared with local governments and regional companies to establish a 'Regional Value Creation Model Centered on Sports.' They plan to expand this model to other regions and sports, promoting the quantification of sports value.
FAQ
インテージホールディングスと東京ワイルズがパートナーシップを結んだ目的は何ですか？
地域活性化、スポーツ価値の可視化、およびファンエンゲージメント向上を目的としています。
パートナーシップにおいて具体的にどのような取り組みが行われますか？
スポーツマーケティングの高度化、スポーツが地域にもたらす価値のEBPMモデル構築、共同PR・情報発信の3点に取り組むほか、2026年春から住民・ファン調査を実施します。
両社の強みはどのように融合されますか？
インテージの保有するリサーチノウハウ・データ分析力と、東京ワイルズが持つ地域住民やファンとの接点を掛け合わせることで、スポーツ×データ×地域の新しい価値モデル創出を目指します。
調査の結果はどのように活用されますか？
調査結果を自治体や地域企業に共有し、スポーツを核とした地域政策の説得力向上や、地域価値創造モデルの確立に役立てます。
この取り組みの将来的な展望を教えてください。
西東京エリアで構築したモデルを、将来的には他地域・他競技へ展開し、国内におけるスポーツ価値の定量化と政策・経営への実装を推進します。