Intage Holdings and NielsenIQ Form Strategic Partnership to Expand Retail Measurement in Japan and Global Markets
Intage Holdings and NielsenIQ have announced a strategic partnership to enhance retail measurement data and insights in both the Japanese and global markets. This collaboration will leverage the strengths of both companies, enabling domestic and international businesses to more accurately grasp market trends and drive growth strategies.
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- 📰 Published: April 24, 2026 at 20:00
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Intage Holdings Inc. (hereinafter, Intage HD) and NielsenIQ (NYSE: NIQ, hereinafter NIQ), a global leader in consumer intelligence, today announced the signing of a partnership agreement for mutual sales. This alliance will expand access to retail measurement data and insights between the Japanese and global markets.
Through this partnership, Intage HD's robust retail panel data and insights for the Japanese domestic market will be combined with NIQ's global and regional retail panel data and market insights from various countries. This will provide an environment where market trends across countries and regions can be compared and understood.
By collaborating to mutually complement each other's strong markets and regions, both companies anticipate creating new customer touchpoints and expanding revenue opportunities.
Through this collaboration, overseas companies considering entry or business expansion in the Japanese market will be able to utilize Intage HD's nationwide retail panel data (SRI+, SRI+EC). Furthermore, through NIQ's network, access to data and insights regarding the Japanese market will be broadened. Conversely, Japanese companies will be able to access NIQ's Retail Measurement Services (RMS), which cover over 100 countries and regions, allowing them to obtain necessary market data from a wide range of country and regional options when expanding overseas, thereby more powerfully promoting their growth strategies in international markets.
Looking ahead, the partnership also aims to establish an environment for cross-sectional understanding and continuous tracking of market trends for each country and region of entry, to support business development across multiple markets in Japan and overseas.
Yoshiya Jinshi, President and Representative Director of Intage HD, stated:
"The Japanese market is complex and unique, and achieving business growth requires both a deep understanding of the local market and a global perspective. Through this partnership, we will combine the strengths of both companies to provide more consistent and practical insights in the Japanese and global markets, powerfully supporting our clients' decision-making and growth."
This partnership addresses a critical challenge faced by clients: the difficulty of comparing across multiple markets. By seamlessly linking domestic and international data, it supports more accurate decision-making across markets.
This enables clients to grasp performance from a more integrated perspective for both entry into the Japanese market and business expansion in overseas markets, allowing for the formulation of more effective market entry and growth strategies.
Chang Park, Managing Director, Northeast Asia Cluster, NIQ, stated:
"Today's clients are seeking a more comprehensive and continuous understanding of consumer purchasing behavior across multiple markets. Through our partnership with Intage HD, we will strengthen our 'The Full View™' offering, which combines deep local market knowledge with global scale, and support the creation of new growth opportunities for our clients."
This partnership embodies the shared commitment of Intage HD and NIQ to support clients in making more accurate decisions in an increasingly complex market environment.
[Contact for this matter]
Intage Inc.
Data Management Business Division
Contact: Sugibuchi
Email: panel-contacts@intage.com
[Contact for Public Relations]
Intage Holdings Inc.
President's Office Stakeholder Relations Group
Public Relations: Oguro, Hashimoto
Email: pr-intagegroup@intage.com
[About Intage Holdings Inc.] https://www.intageholdings.co.jp/
Intage Group, founded in 1960, is Asia's No.1* leading marketing research company. With the vision "Know today, Power tomorrow," it leverages vast data obtained from Japan's largest consumer panel (SCI) and retail panel (SRI+). It supports decision-making across a wide range of industries with data and technology. In recent years, it has accelerated DX support through data utilization and global expansion, mainly in Asia, contributing to the realization of a sustainable society.
* Based on "ESOMAR's Global Top-50 Insights Companies 2025" (consolidated group sales).
[About Intage Group] https:/
Through this partnership, Intage HD's robust retail panel data and insights for the Japanese domestic market will be combined with NIQ's global and regional retail panel data and market insights from various countries. This will provide an environment where market trends across countries and regions can be compared and understood.
By collaborating to mutually complement each other's strong markets and regions, both companies anticipate creating new customer touchpoints and expanding revenue opportunities.
Through this collaboration, overseas companies considering entry or business expansion in the Japanese market will be able to utilize Intage HD's nationwide retail panel data (SRI+, SRI+EC). Furthermore, through NIQ's network, access to data and insights regarding the Japanese market will be broadened. Conversely, Japanese companies will be able to access NIQ's Retail Measurement Services (RMS), which cover over 100 countries and regions, allowing them to obtain necessary market data from a wide range of country and regional options when expanding overseas, thereby more powerfully promoting their growth strategies in international markets.
Looking ahead, the partnership also aims to establish an environment for cross-sectional understanding and continuous tracking of market trends for each country and region of entry, to support business development across multiple markets in Japan and overseas.
Yoshiya Jinshi, President and Representative Director of Intage HD, stated:
"The Japanese market is complex and unique, and achieving business growth requires both a deep understanding of the local market and a global perspective. Through this partnership, we will combine the strengths of both companies to provide more consistent and practical insights in the Japanese and global markets, powerfully supporting our clients' decision-making and growth."
This partnership addresses a critical challenge faced by clients: the difficulty of comparing across multiple markets. By seamlessly linking domestic and international data, it supports more accurate decision-making across markets.
This enables clients to grasp performance from a more integrated perspective for both entry into the Japanese market and business expansion in overseas markets, allowing for the formulation of more effective market entry and growth strategies.
Chang Park, Managing Director, Northeast Asia Cluster, NIQ, stated:
"Today's clients are seeking a more comprehensive and continuous understanding of consumer purchasing behavior across multiple markets. Through our partnership with Intage HD, we will strengthen our 'The Full View™' offering, which combines deep local market knowledge with global scale, and support the creation of new growth opportunities for our clients."
This partnership embodies the shared commitment of Intage HD and NIQ to support clients in making more accurate decisions in an increasingly complex market environment.
[Contact for this matter]
Intage Inc.
Data Management Business Division
Contact: Sugibuchi
Email: panel-contacts@intage.com
[Contact for Public Relations]
Intage Holdings Inc.
President's Office Stakeholder Relations Group
Public Relations: Oguro, Hashimoto
Email: pr-intagegroup@intage.com
[About Intage Holdings Inc.] https://www.intageholdings.co.jp/
Intage Group, founded in 1960, is Asia's No.1* leading marketing research company. With the vision "Know today, Power tomorrow," it leverages vast data obtained from Japan's largest consumer panel (SCI) and retail panel (SRI+). It supports decision-making across a wide range of industries with data and technology. In recent years, it has accelerated DX support through data utilization and global expansion, mainly in Asia, contributing to the realization of a sustainable society.
* Based on "ESOMAR's Global Top-50 Insights Companies 2025" (consolidated group sales).
[About Intage Group] https:/