Intage Inc., a leading marketing research firm, released a new book on April 13, 2026, titled "Why Do Japanese People Choose That? Understanding Time and Money Usage Through Data." The book, which saw an immediate reprint due to high demand, analyzes Japanese consumer behavior using Intage's extensive proprietary data, including purchasing data from 70,000 shoppers and sales data from 6,000 retail stores. It offers insights into navigating an uncertain era marked by inflation, an aging population, and the rise of generative AI, covering topics such as daily consumption, financial assets, and the emerging Generation Alpha.
Intage Inc. (headquartered in Chiyoda-ku, Tokyo, President: Ayumu Higaki) published its new book, "Why Do Japanese People Choose That? Understanding Time and Money Usage Through Data," on April 13, 2026. The book, published by Asahi Shimbun Publications, was immediately reprinted due to strong pre-release interest. Priced at 1,045 JPY (tax included) and with ISBN 978-4022953513, this 320-page paperback leverages Intage's extensive data assets, which include purchasing data from 70,000 consumers, sales data from approximately 6,000 retail stores, media contact logs, and financial survey data. The publication aims to serve as a guide for individuals and businesses in an era characterized by economic uncertainty, demographic shifts, and the increasing influence of generative AI. It provides multi-faceted analysis of current Japanese society and consumer behavior, offering insights into future trends, research on Generation Alpha, and marketing strategies for the AI era. The content was authored by 14 specialists from Intage, a company founded in 1960 and part of the Intage Group, which is recognized as Asia's No.1 marketing research and insight business based on ESOMAR's Global Top-50 Insights Companies 2025. The Intage Group is listed on the Tokyo Stock Exchange Prime Market under securities code 4326.
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- Source: PR TIMES
- Category: New Product発表, Survey/分析
FAQ
What is the title of the new book published by Intage Inc. and when was it released?
The new book published by Intage Inc. is titled "Why Do Japanese People Choose That? Understanding Time and Money Usage Through Data," and it was released on April 13, 2026.
What is the price and ISBN of Intage Inc.'s new book?
The price of Intage Inc.'s new book is 1,045 JPY (tax included) and its ISBN is 978-4022953513.
What kind of data does Intage Inc. leverage for its new book?
Intage Inc. leverages extensive data assets including purchasing data from 70,000 consumers, sales data from approximately 6,000 retail stores, media contact logs, and financial survey data.
What is the primary objective of Intage Inc.'s new book?
The primary objective of Intage Inc.'s new book is to serve as a guide for individuals and businesses in an era of economic uncertainty, demographic shifts, and the increasing influence of generative AI, by providing multi-faceted analysis of Japanese society and consumer behavior.
What is Intage Inc.'s standing in the marketing research industry according to ESOMAR?
According to ESOMAR's Global Top-50 Insights Companies 2025, the Intage Group, of which Intage Inc. is a part, is recognized as Asia's No.1 marketing research and insight business.